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Absolute essentials of strategic marketing / / Tony Proctor
| Absolute essentials of strategic marketing / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2021 |
| Descrizione fisica | 1 online resource (118 pages) : illustraations (black and white) |
| Disciplina | 658.83 |
| Collana | Absolute essentials of business and economics |
| Soggetto topico | Marketing research |
| ISBN |
1-00-300570-5
1-003-00570-5 1-000-09664-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable competitive advantage -- 7 Growth strategies -- 8 Segmentation, targeting and positioning -- 9 Marketing mix strategy -- 10 International marketing -- 11 Marketing planning and implementing marketing strategy -- Index. |
| Record Nr. | UNINA-9910861049703321 |
Proctor Tony
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| London ; ; New York : , : Routledge, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Public sector marketing / / Tony Proctor
| Public sector marketing / / Tony Proctor |
| Autore | Proctor Tony |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
| Descrizione fisica | 1 online resource (245 pages) : illustrations |
| Disciplina | 352.7/48 |
| Soggetto topico | Government marketing |
| ISBN |
1-281-83000-3
9786611830007 1-4082-5034-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. |
| Record Nr. | UNINA-9910151659403321 |
|
Proctor Tony
|
||
| Harlow, England : , : FT Prentice Hall, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNISA-996202207003316 |
|
Proctor Tony
|
||
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Strategic marketing : an introduction / / Tony Proctor
| Strategic marketing : an introduction / / Tony Proctor |
| Autore | Proctor Tony |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
| Descrizione fisica | 1 online resource (337 p.) |
| Disciplina | 658.8/02 |
| Soggetto topico |
Marketing - Decision making
Marketing - Management |
| ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
| Record Nr. | UNINA-9910144869503321 |
|
Proctor Tony
|
||
| London ; ; New York : , : Routledge, , 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||