Absolute essentials of strategic marketing / / Tony Proctor |
Autore | Proctor Tony |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2021 |
Descrizione fisica | 1 online resource (118 pages) : illustraations (black and white) |
Disciplina | 658.83 |
Collana | Absolute essentials of business and economics |
Soggetto topico | Marketing research |
ISBN |
1-00-300570-5
1-003-00570-5 1-000-09664-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction -- 1 Marketing strategy -- 2 Product portfolio and marketing capabilities -- 3 Industry and competition -- 4 The marketing environment -- 5 Customer and market analysis -- 6 Sustainable competitive advantage -- 7 Growth strategies -- 8 Segmentation, targeting and positioning -- 9 Marketing mix strategy -- 10 International marketing -- 11 Marketing planning and implementing marketing strategy -- Index. |
Record Nr. | UNINA-9910861049703321 |
Proctor Tony
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London ; ; New York : , : Routledge, , 2021 | ||
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Lo trovi qui: Univ. Federico II | ||
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Public sector marketing / / Tony Proctor |
Autore | Proctor Tony |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
Descrizione fisica | 1 online resource (245 pages) : illustrations |
Disciplina | 352.7/48 |
Soggetto topico | Government marketing |
ISBN |
1-281-83000-3
9786611830007 1-4082-5034-9 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet. |
Record Nr. | UNINA-9910151659403321 |
Proctor Tony
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Harlow, England : , : FT Prentice Hall, , [2007] | ||
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Lo trovi qui: Univ. Federico II | ||
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Strategic marketing : an introduction / / Tony Proctor |
Autore | Proctor Tony |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2000 |
Descrizione fisica | 1 online resource (337 p.) |
Disciplina | 658.8/02 |
Soggetto topico |
Marketing - Decision making
Marketing - Management |
ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
Record Nr. | UNISA-996202207003316 |
Proctor Tony
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London ; ; New York : , : Routledge, , 2000 | ||
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Lo trovi qui: Univ. di Salerno | ||
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Strategic marketing : an introduction / / Tony Proctor |
Autore | Proctor Tony |
Edizione | [1st ed.] |
Pubbl/distr/stampa | London ; ; New York, : Routledge, 2000 |
Descrizione fisica | 1 online resource (337 p.) |
Disciplina | 658.8/02 |
Soggetto topico |
Marketing - Decision making
Marketing - Management |
ISBN |
81-261-0255-1
1-134-61995-2 1-280-31756-6 0-203-46005-7 1-134-61996-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Book Cover; Title; Contents; List of figures; List of exhibits; Preface; Marketing strategy: introduction and overview; Portfolio analysis; Analysis of the business enterprise; Industry analysis; Market analysis; Analysing competition; Analysing the business environment; Analysing the customer in the market place; Sustainable competitive advantage and generic strategies; Segmentation, targeting and positioning; Marketing mix strategy; Growth strategies: product-market expansion; Facilitating the implementation of strategies; Marketing planning and implementing marketing strategy; Bibliography
Further readingIndex |
Record Nr. | UNINA-9910144869503321 |
Proctor Tony
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London ; ; New York, : Routledge, 2000 | ||
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Lo trovi qui: Univ. Federico II | ||
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