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Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910462557803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince
| Consumer cosmopolitanism in the age of globalization [[electronic resource] /] / editor, Melvin Prince |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 |
| Descrizione fisica | 1 online resource (296 p.) |
| Disciplina | 658.8342 |
| Altri autori (Persone) | PrinceMelvin |
| Collana | Consumer behavior collection |
| Soggetto topico |
Consumer behavior
Cosmopolitanism Market segmentation Globalization |
| Soggetto non controllato |
acculturation
animosity beliefs consumers cosmopolitan culture consumption customs ethnocentrism globalization social identity international locals materialism national identity purchase behavior relationship marketing market segmentation tastes values xenocentrism |
| ISBN |
1-283-89500-5
1-60649-365-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910785733803321 |
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince
| Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, 2012 |
| Descrizione fisica | 1 online resource (505 p.) |
| Disciplina | 658.83 |
| Altri autori (Persone) |
KadenRobert J
LindaGerald PrinceMelvin |
| Soggetto topico |
Marketing research
Consumption (Economics) - Research |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4522-4055-8
1-4522-4071-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Brief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights
PART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors |
| Record Nr. | UNINA-9910480659203321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince
| Leading edge marketing research [[electronic resource] ] : 21st-century tools and practices / / editors, Robert Kaden, Gerald Linda, Melvin Prince |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, 2012 |
| Descrizione fisica | 1 online resource (xix, 483 p.) : ill |
| Disciplina | 658.83 |
| Altri autori (Persone) |
KadenRobert J
LindaGerald PrinceMelvin |
| Soggetto topico | Marketing research |
| ISBN |
1-4522-8578-0
1-4522-4055-8 1-4522-4071-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Brief Contents; Detailed Contents; Preface; Acknowledgments; PART I: Challenges to Marketing Research; 1 - New Roles for Marketing Researchers; PART II: Quantitative Marketing Research; 2 - Research ROI Analysis; 3 - Combining Data Mines and Attitude Research; 4 - The 21st Century Development of Products; 5 - Behavioral Economics; 6 - State-of-the-Science Market Segmentation; 7 - Marketing Accountability; PART III: Qualitative Marketing Research; 9 - Consumer Anthropology as a Framework for the Use of Ethnography in Market Research; 10 - Diving Deep; 11 - Crowdsourcing and Consumer Insights
PART IV: Customer Motivation12 - Understanding Consumer Emotions; 13 - Neuroimaging and Marketing Research; 14 - Using Empathy and Narrative to Ignite Research; 15 - Standing Waves; PART V: Marketing Research Industry Trends; 16 - Mixed Methods in Marketing Research; 17-Kaden-46766; 17 - Improving a Firm's Financial Performance Using Advanced Analytical Insights; 18 - Panel Online Survey and Research Quality; 19 - RFID in Research; 20 - Is the Future in Their Hands?; EPILOGUE: The Futures of Marketing Research; References; Index; About the Editors; About the Contributors |
| Record Nr. | UNINA-9910779497403321 |
| Thousand Oaks, Calif. ; ; London, : SAGE, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||