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The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-78819-1
9786612788192 0-299-15253-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910458688303321 |
Preston Ivan L. <1931->
|
||
| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up [[electronic resource] ] : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| ISBN |
1-282-78819-1
9786612788192 0-299-15253-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910791460303321 |
|
Preston Ivan L. <1931->
|
||
| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The great American blow-up : puffery in advertising and selling / / Ivan L. Preston
| The great American blow-up : puffery in advertising and selling / / Ivan L. Preston |
| Autore | Preston Ivan L. <1931-> |
| Edizione | [Rev. ed.] |
| Pubbl/distr/stampa | Madison, Wis., : University of Wisconsin Press, c1996 |
| Descrizione fisica | 1 online resource (252 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising - United States
Selling Advertising laws - United States |
| ISBN |
9786612788192
9781282788190 1282788191 9780299152536 0299152537 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Contents -- Preface -- 1. I'm the Greatest, Yes Sirree, That's All You'll Ever Hear from Me! -- 2. Falsity without Deception: As Possible As the Law Says, but Not As Probable -- 3. Puffery: Used Because It Works, Legalized Because It Doesn't -- 4. The Roots of Sellerism -- 5. Warranty: How Much Promise Do You Find in a Promise? -- 6. Misrepresentation: How Much Lying Do You Find in a Falsehood? -- 7. Opinion and Value Statements and Puffery: Avoiding Fact and Keeping Sellerism Alive -- 8. The Federal Trade Commission: Accelerating the Consumerist Trend -- 9. Reasonable Consumers or Other Consumers? How the FTC Decides -- 10. The FTC and Puffery: Some Wins and Some Losses in the Fight for Consumerism -- 11. Additional Kinds of Puffery, Beginning with Obvious Falsity -- 12. Puffing with Social and Psychological Claims -- 13. Puffing with Literally Misdescriptive Names -- 14. Puffing with Mock-Ups -- 15. Puffery's Immunity Should Be Eliminated -- Notes -- Table of Cases -- Index. |
| Record Nr. | UNINA-9910957646403321 |
|
Preston Ivan L. <1931->
|
||
| Madison, Wis., : University of Wisconsin Press, c1996 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||