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Global marketing : contemporary theory, practice, and cases / / Ilan Alon. [et al.]
| Global marketing : contemporary theory, practice, and cases / / Ilan Alon. [et al.] |
| Autore | Alon Ilan |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (711 pages) : illustrations, maps |
| Disciplina | 658.8/4 |
| Soggetto topico | Export marketing |
| ISBN |
1-315-75089-9
1-317-61351-1 1-317-61352-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Global marketing environments -- pt. 2. Global marketing functions and strategies -- pt. 3. The four Ps of global marketing -- pt. 4. New trends in global marketing. |
| Record Nr. | UNINA-9910150328003321 |
Alon Ilan
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| New York : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Management Practices in Asia [[electronic resource] ] : Case Studies on Market Entry, CSR, and Coaching / / edited by Christiane Prange, Ralph Kattenbach
| Management Practices in Asia [[electronic resource] ] : Case Studies on Market Entry, CSR, and Coaching / / edited by Christiane Prange, Ralph Kattenbach |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (267 pages) |
| Disciplina | 658.0095 |
| Soggetto topico |
Industrial psychology
International business enterprises Asia—Economic conditions International business enterprises—Cross-cultural studies Social responsibility of business Industrial and Organizational Psychology Asian Business Cross-Cultural Management Corporate Social Responsibility |
| ISBN | 3-030-19662-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Aspiring Global Giants -- Ethnocentrism Revisited -- Corporate Social Responsibility on the Move -- Coaching in Asia -- Conclusion. . |
| Record Nr. | UNINA-9910349342903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Entry in China [[electronic resource] ] : Case Studies on Strategy, Marketing, and Branding / / edited by Christiane Prange
| Market Entry in China [[electronic resource] ] : Case Studies on Strategy, Marketing, and Branding / / edited by Christiane Prange |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (220 p.) |
| Disciplina | 303.482 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Leadership Globalization Markets Business Strategy/Leadership Emerging Markets/Globalization |
| ISBN | 3-319-29139-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Automotive Industry -- Retail Industry -- Fashion, Luxury, and Play -- Beverages and Food -- Summary and Outlook. |
| Record Nr. | UNINA-9910254670503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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