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Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter
| Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter |
| Autore | Potter Evan H |
| Pubbl/distr/stampa | Montreal, : McGill-Queen's University Press, c2009 |
| Descrizione fisica | 1 electronic text (xvi, 368 p. : ill.) : digital file |
| Disciplina | 327.71009/045 |
| Soggetto topico |
Diplomacy
Public relations and politics - Canada - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-86629-X
9786612866296 0-7735-7582-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
| Record Nr. | UNINA-9910459925503321 |
Potter Evan H
|
||
| Montreal, : McGill-Queen's University Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter
| Branding Canada [[electronic resource] ] : projecting Canada's soft power through public diplomacy / / Evan H. Potter |
| Autore | Potter Evan H |
| Pubbl/distr/stampa | Montreal, : McGill-Queen's University Press, c2009 |
| Descrizione fisica | 1 electronic text (xvi, 368 p. : ill.) : digital file |
| Disciplina | 327.71009/045 |
| Soggetto topico |
Diplomacy
Public relations and politics - Canada - History |
| ISBN |
0-7735-8391-2
1-282-86629-X 9786612866296 0-7735-7582-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
| Record Nr. | UNINA-9910789827403321 |
|
Potter Evan H
|
||
| Montreal, : McGill-Queen's University Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Branding Canada : projecting Canada's soft power through public diplomacy / / Evan H. Potter
| Branding Canada : projecting Canada's soft power through public diplomacy / / Evan H. Potter |
| Autore | Potter Evan H |
| Pubbl/distr/stampa | Montreal, : McGill-Queen's University Press, c2009 |
| Descrizione fisica | 1 electronic text (xvi, 368 p. : ill.) : digital file |
| Disciplina | 327.71009/045 |
| Soggetto topico |
Diplomacy
Public relations and politics - Canada - History |
| ISBN |
0-7735-8391-2
1-282-86629-X 9786612866296 0-7735-7582-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: Canada's Warm but Fuzzy International Image -- Pt. 1. Definitions, Debates, History -- 2. What Is Public Diplomacy? -- 3. The Origins and Development of Canada's Public Diplomacy / Sean Rushton -- Pt. 2. The Instruments -- 4. Public Affairs and International Cultural Relations -- 5. International Education -- 6. International Broadcasting and New Media -- 7. The Economic Face of Public Diplomacy: International Business Promotion and Tourism / Jason Bouzanis -- Pt. 3. The Process -- 8. The Practice of Public Diplomacy -- 9. How to Brand Canada: Experiences on the Ground -- 10. A New Architecture for Canada's Public Diplomacy. |
| Altri titoli varianti | Projecting Canada's soft power through public diplomacy |
| Record Nr. | UNINA-9910818998703321 |
|
Potter Evan H
|
||
| Montreal, : McGill-Queen's University Press, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||