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Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
| Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| Autore | Post Karen |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-2839-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
| Record Nr. | UNINA-9910449954903321 |
Post Karen
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
| Brain tattoos [[electronic resource] ] : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| Autore | Post Karen |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) |
| ISBN | 0-8144-2839-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
| Record Nr. | UNINA-9910783278803321 |
|
Post Karen
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brain tattoos : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong
| Brain tattoos : creating unique brands that stick in your customers' minds / / Karen Post ; foreword by Jeffery H. Gitomer ; afterword by Michael Tchong |
| Autore | Post Karen |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York, : AMACOM, c2005 |
| Descrizione fisica | 1 online resource (207 p.) |
| Disciplina | 658.8/27 |
| Soggetto topico |
Brand name products
Branding (Marketing) |
| ISBN | 0-8144-2839-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preliminaries; Contents; Chapter 1: Your Brand; Chapter 2: Brand Checkup; Chapter 3: Brand Moi; Chapter 4: Brand Warriors; Chapter 5: Branding Basics; Chapter 6: Brand Naming; Chapter 7: Four Engines of Brand Development; Chapter 8: The Fifth Engine; Chapter 9: Internal Branding; Chapter 10: Before You Brand, Protect Your Assets; Epilogue: Top-Ten Tattoo Taboos; Resources; Index; About the Author |
| Record Nr. | UNINA-9910810534203321 |
|
Post Karen
|
||
| New York, : AMACOM, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||