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Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank
| Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank |
| Pubbl/distr/stampa | New York, : Best Business Books, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina | 658.834 |
| Collana | Foundation Series in Business Marketing |
| Soggetto topico | Industrial marketing - Research |
| ISBN |
1-00-306383-7
1-000-15682-6 1-003-06383-7 1-000-11201-2 0-7890-3314-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age
Book Review: Cabell's Directory of Publishing Opportunities in MarketingIndex |
| Record Nr. | UNISA-996211175303316 |
| New York, : Best Business Books, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank
| Fundamentals of business marketing research : a guide for university-level faculty and policymakers / / [edited by] David A. Reid, Richard E. Plank |
| Pubbl/distr/stampa | New York, : Best Business Books, : Routledge, 2004 |
| Descrizione fisica | 1 online resource (309 p.) |
| Disciplina |
658.834
658.83 |
| Collana | Foundation Series in Business Marketing |
| Soggetto topico | Industrial marketing - Research |
| ISBN |
1-00-306383-7
1-000-15682-6 1-003-06383-7 1-000-11201-2 0-7890-3314-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-publication REVIEWS, COMMENTARIES, EVALUATIONS . . .; BEST BUSINESS BOOKS; Copyright & Publication Information; Table of Contents; ABOUT THE AUTHORS; CONTRIBUTORS; Series Preface; Introduction; Business Marketing Comes of Age: A Comprehensive Review of the Literature; A Commentary on Business Marketing: A Twenty-Year Review and an Invitationm for Continued Dialogue; Commentary: Thoughts on the Future of Business Marketing; Sensemaking About Business-to-Business Strategies and Relationships: A Commentary on Reid and Plank's Review; Reply to the Commentaries: Business Marketing Comes of Age
Book Review: Cabell's Directory of Publishing Opportunities in MarketingIndex |
| Record Nr. | UNINA-9910679895403321 |
| New York, : Best Business Books, : Routledge, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||