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Contemporary sport marketing : global perspectives / / edited by James J. Zhang and Brenda G. Pitts
| Contemporary sport marketing : global perspectives / / edited by James J. Zhang and Brenda G. Pitts |
| Pubbl/distr/stampa | London ; ; New York, N.Y. : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (309 pages) : illustrations, tables |
| Disciplina | 796.0688 |
| Altri autori (Persone) |
PittsBrenda G
ZhangJames (James J.) |
| Collana | World Association for Sport Management series |
| Soggetto topico |
Sports - Marketing
Sports and globalization |
| ISBN |
1-351-96733-9
1-138-36905-5 1-315-26549-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. Macro perspective -- pt. II. Micro perspective -- pt. III. Promotional process. |
| Record Nr. | UNINA-9910165049403321 |
| London ; ; New York, N.Y. : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Global sport management : contemporary issues and inquiries / / edited by Brenda G. Pitts and James J. Zhang
| Global sport management : contemporary issues and inquiries / / edited by Brenda G. Pitts and James J. Zhang |
| Pubbl/distr/stampa | London ; ; New York, N.Y. : , : Routledge is an imprint of the Taylor & Francis Group, an Informa Business, , 2017 |
| Descrizione fisica | 1 online resource (307 pages) : illustrations, map |
| Disciplina | 796.06/9 |
| Altri autori (Persone) |
PittsBrenda G
ZhangJames (James J.) |
| Collana | World association for sport management series |
| Soggetto topico |
Sports administration
Sports and globalization |
| ISBN |
1-315-38864-2
1-315-38866-9 1-315-38865-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : the WASM foundation stone / Brenda G. Pitts and James J. Zhang -- Internationalized sport management education : bridging the gaps / Robert Baker, Karen Danylchuk, Andy Gillentine, Paul Jonson, Brenda Pitts, James J. Zhang -- The role of globalization, partnerships and technology in enhancing sports excellence in Africa / Peter Wanderi, Constance Nsibambi, Andanje Mwisukha, Paschal Soita, Kihumbu Thairu -- Public's perceptions on the dark side of elite sports and its influence on the willingness to support elite sports / Kirstin Hallmann, Christoph Breuer, Michael Ilgner, Thomas Giel -- The effective factors in the establishment of small and medium-sized sport enterprises / Seyed Morteza Azimzadeh and Brenda Pitts -- Enhancing corporate business relationship through hosting a running race event / Jinyu Shu and James Zhang -- Residents' perceived impact of China's 12th National Games on sport participation / Tyreal Yizhou Qian, Qingzao Liu, James Zhang -- High performance sport policies and climate in different Brazilian governmental levels / Flavia Bastos, M. Bohme, V. Debosscher -- Why do women choose to work in the management of professional baseball? / Maki Itoh and Mary Hums -- Volunteer identification and perceived fit associated with volunteer experience and behaviors / Jaeyeon Hwang, Yongsang Yoo, James Zhang -- Students' perceptions of forced crowdsourcing as social change / Mark Vermillion and Jordan Bass -- Impact of volunteer motivation on behavioral commitment to media center volunteerism during the London Olympic Games / Minhong Kim, N. David Pifer, May Kim, Steven Kim, Brenda Pitts, James Zhang -- From federal baseball to American needle : an empirical examination of the treatment of professional sport leagues under antitrust law / Cyntrice Thomas, Thomas Baker, Kevin Byon, Tyreal Qian, James Zhang -- Introducing Imre Lakatos' research programs in sport management / Jana Nova -- Knowledge of doping : how athletes learn about doping rules and practices / Stephen Moston, Terry Engelberg, Brendan Hutchinson -- The sports labor market : an empirical comparison between Belgium and Germany / Marijke Taks and Manfred Schubert. |
| Record Nr. | UNINA-9910155130403321 |
| London ; ; New York, N.Y. : , : Routledge is an imprint of the Taylor & Francis Group, an Informa Business, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||