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Understanding business research [[electronic resource] /] / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger
| Understanding business research [[electronic resource] /] / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger |
| Autore | Weathington Bart L |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (508 p.) |
| Disciplina | 650.072 |
| Altri autori (Persone) |
CunninghamChristopher J. L
PittengerDavid J |
| Soggetto topico |
Management - Research - Methodology
Business - Research - Methodology Social sciences - Research - Methodology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-59890-6
9786613911353 1-118-34297-6 1-118-34296-8 1-118-34294-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UNDERSTANDINGBUSINESS RESEARCH; CONTENTS; Preface; PART I: OVERVIEW OF THE RESEARCH PROCESS; 1 RESEARCH AND BUSINESS; Introduction; Why Is Understanding Research Methods so Important?; The Role of Science in Business and Everyday Life; The Scientific Method; Brief History of the Science of Behavior in the Workplace; Bacon's Legacy; Other Important Historical Figures; Assumptions of Science; Requirements for Scientific Research; Chapter Summary; Chapter Glossary for Review; References; 2 ETHICS AND RESEARCH; Introduction; What Is Ethics?; Approaches to Ethical Analysis
Making Ethical DecisionsEthical Business Research; Components of an Ethical Research Plan; Research in Action: Ethical Dilemmas; Chapter Glossary for Review; References; 3 THE FOUNDATIONS OF RESEARCH; Introduction; The Hypothesis in Research; Types of Hypotheses; Measurement; Reliability of Measurement; Validity of Measurement; Populations and Samples; Research in Action: Credit or Cash?; Chapter Summary; Chapter Glossary for Review; References; 4 AN OVERVIEW OF EMPIRICAL METHODS; Introduction; Internal, Statistical, and External Validity; Survey of Empirical Methods Intact Groups Designs and Quasi-Experimental StudiesSurveys; Correlational Studies; Interviews and Case Studies; Meta-Analysis; Computers and Statistics; Research in Action: Price Matters; Chapter Summary; Chapter Glossary for Review; References; PART II: NUTS AND BOLTS OF RESEARCH; 5 WRITING THE RESEARCH REPORT; Introduction; What Do Readers Appreciate in Good Writing?; Elements of Style; Special Grammatical Issues; Academic Integrity; Parts of the Research Report; Chapter Summary; References; 6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES; Introduction; Bibliographic Research The Internet as a SourceDeveloping a Search Strategy; Searching the Literature: The Library; Research in Action: Does Listening to Mozart Make You Smarter?; Statistical Inference and Testing Hypotheses; Chapter Summary; Chapter Glossary for Review; References; 7 SAMPLING: THE FIRST STEPS IN RESEARCH; Introduction; The Nature of Samples; Probability Sampling; Sampling Methods; Nonprobability Sampling; Central Limit Theorem; Applications of the Central Limit Theorem; Sources of Bias and Error: A Reprise; Research in Action: Sampling Matters; Chapter Summary; Chapter Glossary for Review References8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES; Introduction; Purpose of Measurement; Caveat Assessor; Creating a Measurement Scale and Developing a Data-Collection Strategy; Interviews, Questionnaires, and Attitude Surveys; Question Response Formats; Writing Good Survey Items; Determining the Sample Size for a Survey; Naturalistic Observation; Research in Action: Analysis of Assaults; Chapter Summary; Chapter Glossary for Review; References; 9 A MODEL FOR RESEARCH DESIGN; Introduction; A Model for Research Design; What Is the Independent Variable? What Is the Dependent Variable? |
| Record Nr. | UNINA-9910141434003321 |
Weathington Bart L
|
||
| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Understanding business research / / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger
| Understanding business research / / Bart L. Weathington, Christopher J.L. Cunningham, David J. Pittenger |
| Autore | Weathington Bart L |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (508 p.) |
| Disciplina | 650.072 |
| Altri autori (Persone) |
CunninghamChristopher J. L
PittengerDavid J |
| Soggetto topico |
Management - Research - Methodology
Business - Research - Methodology Social sciences - Research - Methodology |
| ISBN |
1-283-59890-6
9786613911353 1-118-34297-6 1-118-34296-8 1-118-34294-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
UNDERSTANDINGBUSINESS RESEARCH; CONTENTS; Preface; PART I: OVERVIEW OF THE RESEARCH PROCESS; 1 RESEARCH AND BUSINESS; Introduction; Why Is Understanding Research Methods so Important?; The Role of Science in Business and Everyday Life; The Scientific Method; Brief History of the Science of Behavior in the Workplace; Bacon's Legacy; Other Important Historical Figures; Assumptions of Science; Requirements for Scientific Research; Chapter Summary; Chapter Glossary for Review; References; 2 ETHICS AND RESEARCH; Introduction; What Is Ethics?; Approaches to Ethical Analysis
Making Ethical DecisionsEthical Business Research; Components of an Ethical Research Plan; Research in Action: Ethical Dilemmas; Chapter Glossary for Review; References; 3 THE FOUNDATIONS OF RESEARCH; Introduction; The Hypothesis in Research; Types of Hypotheses; Measurement; Reliability of Measurement; Validity of Measurement; Populations and Samples; Research in Action: Credit or Cash?; Chapter Summary; Chapter Glossary for Review; References; 4 AN OVERVIEW OF EMPIRICAL METHODS; Introduction; Internal, Statistical, and External Validity; Survey of Empirical Methods Intact Groups Designs and Quasi-Experimental StudiesSurveys; Correlational Studies; Interviews and Case Studies; Meta-Analysis; Computers and Statistics; Research in Action: Price Matters; Chapter Summary; Chapter Glossary for Review; References; PART II: NUTS AND BOLTS OF RESEARCH; 5 WRITING THE RESEARCH REPORT; Introduction; What Do Readers Appreciate in Good Writing?; Elements of Style; Special Grammatical Issues; Academic Integrity; Parts of the Research Report; Chapter Summary; References; 6 REVIEWING THE LITERATURE AND FORMING HYPOTHESES; Introduction; Bibliographic Research The Internet as a SourceDeveloping a Search Strategy; Searching the Literature: The Library; Research in Action: Does Listening to Mozart Make You Smarter?; Statistical Inference and Testing Hypotheses; Chapter Summary; Chapter Glossary for Review; References; 7 SAMPLING: THE FIRST STEPS IN RESEARCH; Introduction; The Nature of Samples; Probability Sampling; Sampling Methods; Nonprobability Sampling; Central Limit Theorem; Applications of the Central Limit Theorem; Sources of Bias and Error: A Reprise; Research in Action: Sampling Matters; Chapter Summary; Chapter Glossary for Review References8 CREATING AND USING ASSESSMENTS, SURVEYS, AND OBJECTIVE MEASURES; Introduction; Purpose of Measurement; Caveat Assessor; Creating a Measurement Scale and Developing a Data-Collection Strategy; Interviews, Questionnaires, and Attitude Surveys; Question Response Formats; Writing Good Survey Items; Determining the Sample Size for a Survey; Naturalistic Observation; Research in Action: Analysis of Assaults; Chapter Summary; Chapter Glossary for Review; References; 9 A MODEL FOR RESEARCH DESIGN; Introduction; A Model for Research Design; What Is the Independent Variable? What Is the Dependent Variable? |
| Record Nr. | UNINA-9910812578303321 |
|
Weathington Bart L
|
||
| Hoboken, N.J., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||