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The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
Autore Baschab John <1968->
Edizione [2nd ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2007
Descrizione fisica 1 online resource (673 p.)
Disciplina 658.4038
Altri autori (Persone) PiotJon <1966->
Soggetto topico Information resources management
Information technology - Management
ISBN 1-119-19803-8
1-280-91676-1
9786610916764
0-470-13591-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE EXECUTIVE'S GUIDE TO INFORMATION TECHNOLOGY; Foreword; Contents; Acknowledgments; About the Authors; Preface to the Second Edition; Preface to the First Edition; Part I: The Effective IT Organization; Chapter 1: The IT Dilemma; What Good Is Information Technology?; Information Technology Misery; A Burning Platform; Information Technology Satisfaction?; The Information Technology Dilemma; Chapter 2: IT Ineffectiveness Sources and Causes; Symptoms of IT Distress; Proximate and Ultimate Causes of IT Ineffectiveness; Steps to Effective IT Management; Chapter 3: Information Technology Costs
Why This Topic Is ImportantIntroduction to Benchmarking IT Spending; IT Spending-Trends, Comparisons, and Benchmarking; Key IT Cost Drivers; Scale Economies; Aligning IT Spending with Business Strategy; Taking Action Based on Spending Benchmarks; IT Spending Decisions: Summary; Chapter 4: IT Scope and Strategy; Why This Topic Is Important; Scope of IT Activities; Setting IT Strategic Priorities; Methodologies for IT Management; Part II: Managing the IT Department; Chapter 5: The IT Organization; Why This Topic Is Important; IT Organization Overview; IT Department Organization Structure
IT Operations and Infrastructure GroupApplication Development and Support; CIO and Administrative Support; Other IT Organizational Issues; Summary; Chapter 6: The Chief Information Officer; Why This Topic Is Important; Critical Role of the CIO; The Talent Challenge; Responsibilities and Skills Needed; How Successful CIOs Allocate Their Time; Recruiting and Retaining the Ideal Candidate; Other Factors Impacting the CIO's Role; Getting Promoted; The Role of the IT Steering Committee; Evaluating the CIO; The CTO; Organizations for CIOs; Chapter 7: IT Standards; Why This Topic Is Important
Standard Setting for Technology AreasFramework for Setting Technology Standards; Free and Open Source Software; Product Life-Cycle Analysis and Implications for Technology Standard Setting; Communicating IT Standards to the Business; Enforcing IT Standards; What to Do When You Inherit a "Highly Heterogeneous Environment"; Summary; Sources of Information for Assessing Technology Standards; Chapter 8: IT Operations and Infrastructure; Why This Topic Is Important; Scope of Operations; Performance Management and Service Level Agreements; Techniques for Standardizing IT Operations
Setting Staffing Resource LevelsImportance of Process Improvement and Root Cause Analysis; Communicating Success; Evaluating Infrastructure Investments; Summary; Chapter 9: IT Problem Management; Why This Topic Is Important; Problem and Request Management; Managing an Effective Help Desk; Help Desk Outsourcing; Chapter 10: Application Management; Why This Topic Is Important; Architecture; Application Strategy; Software as a Service; Maintaining Existing Applications; Developing New Applications; Implementing Packaged Applications; Quality Assurance Testing; Summary
Chapter 11: IT Human Resources
Record Nr. UNINA-9910143716803321
Baschab John <1968->  
Hoboken, N.J., : John Wiley & Sons, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
Autore Baschab John <1968->
Edizione [2nd ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2007
Descrizione fisica 1 online resource (673 p.)
Disciplina 658.4038
Altri autori (Persone) PiotJon <1966->
Soggetto topico Information resources management
Information technology - Management
ISBN 1-119-19803-8
1-280-91676-1
9786610916764
0-470-13591-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE EXECUTIVE'S GUIDE TO INFORMATION TECHNOLOGY; Foreword; Contents; Acknowledgments; About the Authors; Preface to the Second Edition; Preface to the First Edition; Part I: The Effective IT Organization; Chapter 1: The IT Dilemma; What Good Is Information Technology?; Information Technology Misery; A Burning Platform; Information Technology Satisfaction?; The Information Technology Dilemma; Chapter 2: IT Ineffectiveness Sources and Causes; Symptoms of IT Distress; Proximate and Ultimate Causes of IT Ineffectiveness; Steps to Effective IT Management; Chapter 3: Information Technology Costs
Why This Topic Is ImportantIntroduction to Benchmarking IT Spending; IT Spending-Trends, Comparisons, and Benchmarking; Key IT Cost Drivers; Scale Economies; Aligning IT Spending with Business Strategy; Taking Action Based on Spending Benchmarks; IT Spending Decisions: Summary; Chapter 4: IT Scope and Strategy; Why This Topic Is Important; Scope of IT Activities; Setting IT Strategic Priorities; Methodologies for IT Management; Part II: Managing the IT Department; Chapter 5: The IT Organization; Why This Topic Is Important; IT Organization Overview; IT Department Organization Structure
IT Operations and Infrastructure GroupApplication Development and Support; CIO and Administrative Support; Other IT Organizational Issues; Summary; Chapter 6: The Chief Information Officer; Why This Topic Is Important; Critical Role of the CIO; The Talent Challenge; Responsibilities and Skills Needed; How Successful CIOs Allocate Their Time; Recruiting and Retaining the Ideal Candidate; Other Factors Impacting the CIO's Role; Getting Promoted; The Role of the IT Steering Committee; Evaluating the CIO; The CTO; Organizations for CIOs; Chapter 7: IT Standards; Why This Topic Is Important
Standard Setting for Technology AreasFramework for Setting Technology Standards; Free and Open Source Software; Product Life-Cycle Analysis and Implications for Technology Standard Setting; Communicating IT Standards to the Business; Enforcing IT Standards; What to Do When You Inherit a "Highly Heterogeneous Environment"; Summary; Sources of Information for Assessing Technology Standards; Chapter 8: IT Operations and Infrastructure; Why This Topic Is Important; Scope of Operations; Performance Management and Service Level Agreements; Techniques for Standardizing IT Operations
Setting Staffing Resource LevelsImportance of Process Improvement and Root Cause Analysis; Communicating Success; Evaluating Infrastructure Investments; Summary; Chapter 9: IT Problem Management; Why This Topic Is Important; Problem and Request Management; Managing an Effective Help Desk; Help Desk Outsourcing; Chapter 10: Application Management; Why This Topic Is Important; Architecture; Application Strategy; Software as a Service; Maintaining Existing Applications; Developing New Applications; Implementing Packaged Applications; Quality Assurance Testing; Summary
Chapter 11: IT Human Resources
Record Nr. UNINA-9910830687403321
Baschab John <1968->  
Hoboken, N.J., : John Wiley & Sons, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
The executive's guide to information technology [[electronic resource] /] / John Baschab, Jon Piot ; foreword by Nicholas G. Carr
Autore Baschab John <1968->
Edizione [2nd ed.]
Pubbl/distr/stampa Hoboken, N.J., : John Wiley & Sons, c2007
Descrizione fisica 1 online resource (673 p.)
Disciplina 658.4038
Altri autori (Persone) PiotJon <1966->
Soggetto topico Information resources management
Information technology - Management
ISBN 1-119-19803-8
1-280-91676-1
9786610916764
0-470-13591-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE EXECUTIVE'S GUIDE TO INFORMATION TECHNOLOGY; Foreword; Contents; Acknowledgments; About the Authors; Preface to the Second Edition; Preface to the First Edition; Part I: The Effective IT Organization; Chapter 1: The IT Dilemma; What Good Is Information Technology?; Information Technology Misery; A Burning Platform; Information Technology Satisfaction?; The Information Technology Dilemma; Chapter 2: IT Ineffectiveness Sources and Causes; Symptoms of IT Distress; Proximate and Ultimate Causes of IT Ineffectiveness; Steps to Effective IT Management; Chapter 3: Information Technology Costs
Why This Topic Is ImportantIntroduction to Benchmarking IT Spending; IT Spending-Trends, Comparisons, and Benchmarking; Key IT Cost Drivers; Scale Economies; Aligning IT Spending with Business Strategy; Taking Action Based on Spending Benchmarks; IT Spending Decisions: Summary; Chapter 4: IT Scope and Strategy; Why This Topic Is Important; Scope of IT Activities; Setting IT Strategic Priorities; Methodologies for IT Management; Part II: Managing the IT Department; Chapter 5: The IT Organization; Why This Topic Is Important; IT Organization Overview; IT Department Organization Structure
IT Operations and Infrastructure GroupApplication Development and Support; CIO and Administrative Support; Other IT Organizational Issues; Summary; Chapter 6: The Chief Information Officer; Why This Topic Is Important; Critical Role of the CIO; The Talent Challenge; Responsibilities and Skills Needed; How Successful CIOs Allocate Their Time; Recruiting and Retaining the Ideal Candidate; Other Factors Impacting the CIO's Role; Getting Promoted; The Role of the IT Steering Committee; Evaluating the CIO; The CTO; Organizations for CIOs; Chapter 7: IT Standards; Why This Topic Is Important
Standard Setting for Technology AreasFramework for Setting Technology Standards; Free and Open Source Software; Product Life-Cycle Analysis and Implications for Technology Standard Setting; Communicating IT Standards to the Business; Enforcing IT Standards; What to Do When You Inherit a "Highly Heterogeneous Environment"; Summary; Sources of Information for Assessing Technology Standards; Chapter 8: IT Operations and Infrastructure; Why This Topic Is Important; Scope of Operations; Performance Management and Service Level Agreements; Techniques for Standardizing IT Operations
Setting Staffing Resource LevelsImportance of Process Improvement and Root Cause Analysis; Communicating Success; Evaluating Infrastructure Investments; Summary; Chapter 9: IT Problem Management; Why This Topic Is Important; Problem and Request Management; Managing an Effective Help Desk; Help Desk Outsourcing; Chapter 10: Application Management; Why This Topic Is Important; Architecture; Application Strategy; Software as a Service; Maintaining Existing Applications; Developing New Applications; Implementing Packaged Applications; Quality Assurance Testing; Summary
Chapter 11: IT Human Resources
Record Nr. UNINA-9910877495203321
Baschab John <1968->  
Hoboken, N.J., : John Wiley & Sons, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Outperform [[electronic resource] ] : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Outperform [[electronic resource] ] : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Autore Baschab John <1968->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2010
Descrizione fisica 1 online resource (333 p.)
Disciplina 332.67/253
Altri autori (Persone) PiotJon <1966->
Soggetto topico Endowments - United States - Finance
Investments - United States
Institutional investments - United States
Soggetto genere / forma Electronic books.
ISBN 0-470-65130-X
1-282-75608-7
9786612756085
0-470-65129-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Outperform: Inside the Investment Strategy of Billion Dollar Endowments; Contents; Preface; Acknowledgments; Part I: ACADEMIC ENDOWMENTS; Chapter 1: Academic Endowments Overview; Chapter 2: Historical Endowment Performance; Chapter 3: A Look Inside Endowments; Part II: PUBLIC UNIVERSITIES; Chapter 4: Jonathan Hook, Chief Investment Officer; Chapter 5: Guy Patton, President and Chief Executive Officer; Chapter 6: Bruce Zimmerman, Chief Investment Officer; Part III: PRIVATE UNIVERSITIES; Chapter 7: James H.C. Walsh, Chief Investment Officer
Chapter 8: Sally J. Staley, Chief Investment Officer, Anjum Hussain, Director of Risk ManagementChapter 9: Mary Cahill, Vice President of Investments and Chief Investment Officer; Chapter 10: Don Lindsey, Chief Investment Officer; Chapter 11, Scott W. Wise, President; Chapter 12: James (Jim) Hille, Chief Investment Officer; Chapter 13: Jeremy Crigler, Chief Investment Officer; Part IV: ADVISORS AND MANAGERS; Chapter 14: Sandy Urie, President and Chief Executive Officer, Celia Dallas, Co-Director of Research and Managing Director; Chapter 15: Lyn Hutton, Chief Investment Officer
Chapter 16: Thruston Morton, Chief Executive Officerand Chief Investment OfficerChapter 17: Mark W. Yusko, Chief Executive Officer and Chief Investment Officer; Chapter 18: Rafe de la Gueronniere, Principal; Chapter 19: Bob Boldt, Chief Executive Officer; Conclusion: Concepts for Individual Investors; Glossary; About the Authors; Index
Record Nr. UNINA-9910459455203321
Baschab John <1968->  
Hoboken, N.J., : Wiley, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Outperform [[electronic resource] ] : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Outperform [[electronic resource] ] : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Autore Baschab John <1968->
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2010
Descrizione fisica 1 online resource (333 p.)
Disciplina 332.67/253
Altri autori (Persone) PiotJon <1966->
Soggetto topico Endowments - United States - Finance
Investments - United States
Institutional investments - United States
ISBN 0-470-65130-X
1-282-75608-7
9786612756085
0-470-65129-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Outperform: Inside the Investment Strategy of Billion Dollar Endowments; Contents; Preface; Acknowledgments; Part I: ACADEMIC ENDOWMENTS; Chapter 1: Academic Endowments Overview; Chapter 2: Historical Endowment Performance; Chapter 3: A Look Inside Endowments; Part II: PUBLIC UNIVERSITIES; Chapter 4: Jonathan Hook, Chief Investment Officer; Chapter 5: Guy Patton, President and Chief Executive Officer; Chapter 6: Bruce Zimmerman, Chief Investment Officer; Part III: PRIVATE UNIVERSITIES; Chapter 7: James H.C. Walsh, Chief Investment Officer
Chapter 8: Sally J. Staley, Chief Investment Officer, Anjum Hussain, Director of Risk ManagementChapter 9: Mary Cahill, Vice President of Investments and Chief Investment Officer; Chapter 10: Don Lindsey, Chief Investment Officer; Chapter 11, Scott W. Wise, President; Chapter 12: James (Jim) Hille, Chief Investment Officer; Chapter 13: Jeremy Crigler, Chief Investment Officer; Part IV: ADVISORS AND MANAGERS; Chapter 14: Sandy Urie, President and Chief Executive Officer, Celia Dallas, Co-Director of Research and Managing Director; Chapter 15: Lyn Hutton, Chief Investment Officer
Chapter 16: Thruston Morton, Chief Executive Officerand Chief Investment OfficerChapter 17: Mark W. Yusko, Chief Executive Officer and Chief Investment Officer; Chapter 18: Rafe de la Gueronniere, Principal; Chapter 19: Bob Boldt, Chief Executive Officer; Conclusion: Concepts for Individual Investors; Glossary; About the Authors; Index
Record Nr. UNINA-9910785185103321
Baschab John <1968->  
Hoboken, N.J., : Wiley, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Outperform : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Outperform : inside the investment strategy of billion dollar endowments / / John Baschab and Jon Piot
Autore Baschab John <1968->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, N.J., : Wiley, c2010
Descrizione fisica 1 online resource (333 p.)
Disciplina 332.67/253
Altri autori (Persone) PiotJon <1966->
Soggetto topico Endowments - United States - Finance
Investments - United States
Institutional investments - United States
ISBN 0-470-65130-X
1-282-75608-7
9786612756085
0-470-65129-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Outperform: Inside the Investment Strategy of Billion Dollar Endowments; Contents; Preface; Acknowledgments; Part I: ACADEMIC ENDOWMENTS; Chapter 1: Academic Endowments Overview; Chapter 2: Historical Endowment Performance; Chapter 3: A Look Inside Endowments; Part II: PUBLIC UNIVERSITIES; Chapter 4: Jonathan Hook, Chief Investment Officer; Chapter 5: Guy Patton, President and Chief Executive Officer; Chapter 6: Bruce Zimmerman, Chief Investment Officer; Part III: PRIVATE UNIVERSITIES; Chapter 7: James H.C. Walsh, Chief Investment Officer
Chapter 8: Sally J. Staley, Chief Investment Officer, Anjum Hussain, Director of Risk ManagementChapter 9: Mary Cahill, Vice President of Investments and Chief Investment Officer; Chapter 10: Don Lindsey, Chief Investment Officer; Chapter 11, Scott W. Wise, President; Chapter 12: James (Jim) Hille, Chief Investment Officer; Chapter 13: Jeremy Crigler, Chief Investment Officer; Part IV: ADVISORS AND MANAGERS; Chapter 14: Sandy Urie, President and Chief Executive Officer, Celia Dallas, Co-Director of Research and Managing Director; Chapter 15: Lyn Hutton, Chief Investment Officer
Chapter 16: Thruston Morton, Chief Executive Officerand Chief Investment OfficerChapter 17: Mark W. Yusko, Chief Executive Officer and Chief Investment Officer; Chapter 18: Rafe de la Gueronniere, Principal; Chapter 19: Bob Boldt, Chief Executive Officer; Conclusion: Concepts for Individual Investors; Glossary; About the Authors; Index
Record Nr. UNINA-9910823402203321
Baschab John <1968->  
Hoboken, N.J., : Wiley, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The professional services firm bible [[electronic resource] /] / John Baschab, Jon Piot
The professional services firm bible [[electronic resource] /] / John Baschab, Jon Piot
Autore Baschab John <1968->
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2005
Descrizione fisica 1 online resource (571 p.)
Disciplina 658
Altri autori (Persone) PiotJon <1966->
Soggetto topico Service industries - Management
Professions - Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-26563-9
9786610265633
0-471-70441-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE PROFESSIONAL SERVICES FIRM BIBLE; Contents; Preface; Acknowledgments; About the Authors; Section I: Managing and Governing the Professional Services Firm; Chapter 1: Managing the Professional Services Firm; Professional Services History; Another Book on Professional Services?; How Do We Define Professional Services?; What Is Covered in This Book?; Unique Issues of Professional Services Firms; Note; Chapter 2: Professional Services Firm Benchmarking; Why This Topic Is Important; The Value of Benchmarking for Professional Services Firms; Role of Professional Services Executives
A Primer on Benchmarking Benchmarking a Professional Services Firm; Applications and Limits of Benchmarking; Summary; Chapter 3: Partnership and Governance Structures; Why This Topic Is Important; Ways to Organize: An Overview; Equity and Compensation; Home Office/Branch Office Model; Managing Partners and/or Chief Executive Officers; Executive Committees; Practice Management Teams; Summary; Section II: The Front Office: Driving Sales and Growth; Chapter 4: Sales Management; Why This Topic Is Important; Organizing Your Sales Team; Building and Managing Your Sales Team; Selling Your Services
Measurement Support Systems, Processes, and Technologies; Summary; Chapter 5: Marketing and Business Development; Why This Topic Is Important; Defining Yourself and the Firm; Using Human Resources Efficiently and Effectively; Developing Business by Demonstrating Your Expertise and Competency; Developing Business through Relationships; Successfully Managing Clients and Their Expectations; Advertising as a Means of Driving Business; Using Internal Sales and Marketing Personnel to Drive Business; Using Professional Marketing and Public Relations Firms; The Pitch; Summary
Chapter 6: Service Line and Intellectual Property Creation Why This Topic Is Important; Service Line/Service Offering Creation and Development; Intellectual Capital/Property Development and Protection; Summary; Chapter 7: Proposal and Reference Management; Why This Topic Is Important; The Role of the Proposal; Written Proposals; Follow-Up and Closing; Managing the Proposal Development Process; Related Documents; Keys to Success; Summary; Chapter 8: Strategic Partnering; Why This Topic Is Important; What Drives Strategic Service Partnering?; Strategic Service Partnering Mind-Set
Geographic Types of Strategic Partnerships Supply Side Partnering; Globalization and Service Partnering; Servicing the Client: Call Centers Move Global; Guidelines to Developing Successful Strategic Partnerships; Summary; Section III: The Organization: Attracting and Retaining the Best Professionals; Chapter 9: Organization Structure; Why This Topic Is Important; Professional Services Organization Overview; Organization Structure; Ownership and Governance; Organizational Model Options; Role of Support Staff
Setting Responsibility for Pricing, Marketing, New Service Development, and the Budgeting Process
Record Nr. UNINA-9910449818703321
Baschab John <1968->  
Hoboken, NJ, : John Wiley & Sons, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The professional services firm bible [[electronic resource] /] / John Baschab, Jon Piot
The professional services firm bible [[electronic resource] /] / John Baschab, Jon Piot
Autore Baschab John <1968->
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2005
Descrizione fisica 1 online resource (571 p.)
Disciplina 658
Altri autori (Persone) PiotJon <1966->
Soggetto topico Service industries - Management
Professions - Marketing
ISBN 1-280-26563-9
9786610265633
0-471-70441-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE PROFESSIONAL SERVICES FIRM BIBLE; Contents; Preface; Acknowledgments; About the Authors; Section I: Managing and Governing the Professional Services Firm; Chapter 1: Managing the Professional Services Firm; Professional Services History; Another Book on Professional Services?; How Do We Define Professional Services?; What Is Covered in This Book?; Unique Issues of Professional Services Firms; Note; Chapter 2: Professional Services Firm Benchmarking; Why This Topic Is Important; The Value of Benchmarking for Professional Services Firms; Role of Professional Services Executives
A Primer on Benchmarking Benchmarking a Professional Services Firm; Applications and Limits of Benchmarking; Summary; Chapter 3: Partnership and Governance Structures; Why This Topic Is Important; Ways to Organize: An Overview; Equity and Compensation; Home Office/Branch Office Model; Managing Partners and/or Chief Executive Officers; Executive Committees; Practice Management Teams; Summary; Section II: The Front Office: Driving Sales and Growth; Chapter 4: Sales Management; Why This Topic Is Important; Organizing Your Sales Team; Building and Managing Your Sales Team; Selling Your Services
Measurement Support Systems, Processes, and Technologies; Summary; Chapter 5: Marketing and Business Development; Why This Topic Is Important; Defining Yourself and the Firm; Using Human Resources Efficiently and Effectively; Developing Business by Demonstrating Your Expertise and Competency; Developing Business through Relationships; Successfully Managing Clients and Their Expectations; Advertising as a Means of Driving Business; Using Internal Sales and Marketing Personnel to Drive Business; Using Professional Marketing and Public Relations Firms; The Pitch; Summary
Chapter 6: Service Line and Intellectual Property Creation Why This Topic Is Important; Service Line/Service Offering Creation and Development; Intellectual Capital/Property Development and Protection; Summary; Chapter 7: Proposal and Reference Management; Why This Topic Is Important; The Role of the Proposal; Written Proposals; Follow-Up and Closing; Managing the Proposal Development Process; Related Documents; Keys to Success; Summary; Chapter 8: Strategic Partnering; Why This Topic Is Important; What Drives Strategic Service Partnering?; Strategic Service Partnering Mind-Set
Geographic Types of Strategic Partnerships Supply Side Partnering; Globalization and Service Partnering; Servicing the Client: Call Centers Move Global; Guidelines to Developing Successful Strategic Partnerships; Summary; Section III: The Organization: Attracting and Retaining the Best Professionals; Chapter 9: Organization Structure; Why This Topic Is Important; Professional Services Organization Overview; Organization Structure; Ownership and Governance; Organizational Model Options; Role of Support Staff
Setting Responsibility for Pricing, Marketing, New Service Development, and the Budgeting Process
Record Nr. UNINA-9910783448303321
Baschab John <1968->  
Hoboken, NJ, : John Wiley & Sons, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The professional services firm bible / / John Baschab, Jon Piot
The professional services firm bible / / John Baschab, Jon Piot
Autore Baschab John <1968->
Edizione [1st ed.]
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2005
Descrizione fisica 1 online resource (571 p.)
Disciplina 658
Altri autori (Persone) PiotJon <1966->
Soggetto topico Service industries - Management
Professions - Marketing
ISBN 1-280-26563-9
9786610265633
0-471-70441-5
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto THE PROFESSIONAL SERVICES FIRM BIBLE; Contents; Preface; Acknowledgments; About the Authors; Section I: Managing and Governing the Professional Services Firm; Chapter 1: Managing the Professional Services Firm; Professional Services History; Another Book on Professional Services?; How Do We Define Professional Services?; What Is Covered in This Book?; Unique Issues of Professional Services Firms; Note; Chapter 2: Professional Services Firm Benchmarking; Why This Topic Is Important; The Value of Benchmarking for Professional Services Firms; Role of Professional Services Executives
A Primer on Benchmarking Benchmarking a Professional Services Firm; Applications and Limits of Benchmarking; Summary; Chapter 3: Partnership and Governance Structures; Why This Topic Is Important; Ways to Organize: An Overview; Equity and Compensation; Home Office/Branch Office Model; Managing Partners and/or Chief Executive Officers; Executive Committees; Practice Management Teams; Summary; Section II: The Front Office: Driving Sales and Growth; Chapter 4: Sales Management; Why This Topic Is Important; Organizing Your Sales Team; Building and Managing Your Sales Team; Selling Your Services
Measurement Support Systems, Processes, and Technologies; Summary; Chapter 5: Marketing and Business Development; Why This Topic Is Important; Defining Yourself and the Firm; Using Human Resources Efficiently and Effectively; Developing Business by Demonstrating Your Expertise and Competency; Developing Business through Relationships; Successfully Managing Clients and Their Expectations; Advertising as a Means of Driving Business; Using Internal Sales and Marketing Personnel to Drive Business; Using Professional Marketing and Public Relations Firms; The Pitch; Summary
Chapter 6: Service Line and Intellectual Property Creation Why This Topic Is Important; Service Line/Service Offering Creation and Development; Intellectual Capital/Property Development and Protection; Summary; Chapter 7: Proposal and Reference Management; Why This Topic Is Important; The Role of the Proposal; Written Proposals; Follow-Up and Closing; Managing the Proposal Development Process; Related Documents; Keys to Success; Summary; Chapter 8: Strategic Partnering; Why This Topic Is Important; What Drives Strategic Service Partnering?; Strategic Service Partnering Mind-Set
Geographic Types of Strategic Partnerships Supply Side Partnering; Globalization and Service Partnering; Servicing the Client: Call Centers Move Global; Guidelines to Developing Successful Strategic Partnerships; Summary; Section III: The Organization: Attracting and Retaining the Best Professionals; Chapter 9: Organization Structure; Why This Topic Is Important; Professional Services Organization Overview; Organization Structure; Ownership and Governance; Organizational Model Options; Role of Support Staff
Setting Responsibility for Pricing, Marketing, New Service Development, and the Budgeting Process
Record Nr. UNINA-9910817073103321
Baschab John <1968->  
Hoboken, NJ, : John Wiley & Sons, c2005
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui