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The new wellness revolution : how to make a fortune in the next trillion dollar industry / / Paul Zane Pilzer
| The new wellness revolution : how to make a fortune in the next trillion dollar industry / / Paul Zane Pilzer |
| Autore | Pilzer Paul Zane |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2007 |
| Descrizione fisica | 1 online resource (479 p.) |
| Disciplina |
338.47613
362.1 |
| Altri autori (Persone) | PilzerPaul Zane |
| Soggetto topico |
Health promotion
Health products Entrepreneurship |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-19699-X
1-118-42863-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Title; Copyright; Dedication; Preface: The Revolution Continues; Introduction: Why Wellness Is The Next Big Thing; Chapter 1: Why We Need a Revolution; How Wellness Became My Cause; Why We Need a Revolution: Two Nations Divided by Great Want; How Economics Perpetuates Obesity and Malnutrition; How Economics Perpetuates Sickness; No Solution in Sight; An Economic Solution to an Economic Problem; The First 200 Billion (2002); How Rodale Paved the Way for the Wellness Revolution; Why We Often Reject New Ideas; How Traditional Western Medicine Rejected Wellness
The Wellness Revolution Is about More than Just Making MoneyChapter 2: The Baby Boom Generation: Understanding and Controlling the Demand for Wellness; Practice What You Preach; The Baby Boom Generation Is the First Wellness Generation; The Mistake Many People Make: Misunderstanding Consumer Demand; Quantity Demand and Quality Demand; Wellness Quantity and Quality Demand; How Some Prospective Entrepreneurs Misunderstand Our Economy; How Unemployment Leads to Economic Growth; Economic Implications for the Wellness Industry; How the Vitamin Business Shifted from Sickness to Wellness Chapter 3: What You Need to Know about Food and DietWhat Is Food and Why Do We Need It?; The Two Major Problems with Our Food Supply; How Our Bodies Process Food into Energy and Living Matter; The Opportunity in Water; How We Obtain and Burn Calories; Four Reasons It's Difficult to Lose Fat; The Critical Importance of Proteins, Vitamins, and Minerals; How the Green Revolution Changed the Economic Opportunity within Food Production; How Food Economics Created the Wellness Food Opportunity; Empty Calories: The Core of the Food Supply Problem Economics versus Avarice and Our Food Supply ProblemsChapter 4: Making Your Fortune in Food; How Religion and Government Fell Behind on Wellness; Agricultural Subsidy Programs; The Dairy Deception; The Soy Solution: A New Opportunity Born from Wellness; The Soy Wonder: Building a "Right Livelihood"; The Vegetarian Burger Wonder: A Wellness Cautionary Tale; What Restaurant Entrepreneurs Need to Know; Chapter 5: Making Your Fortune in Medicine; The Search for What's Inside the Black Box; Hippocrates: The First Wellness Practitioner; Our Limited Vision; Multivitamins and Multilevel Marketing ConsumerLab.com: Sharing Knowledge Is Big BusinessMercola.com-The World's Most Popular Natural Health Web Site; The Wellness Cardiologist: How People Are Transforming Traditional Roles; Physical Exercise: A Wellness Entrepreneurial Opportunity; America's #1 Female Club Entrepreneur; Creating Wellness, Inc.; Revolutionizing a Profession from the Inside; Chapter 6: What You Must Know about Health Insurance; The Crisis in Health Insurance for the U.S. Economy; The Crisis in Health Insurance for U.S. Individuals; The U.S. Health Insurance System Is the #1 Cause of Personal Bankruptcy The Crisis in U.S. Health Insurance for Wellness-Treating Symptoms versus Preventing Illness |
| Record Nr. | UNINA-9910130571503321 |
Pilzer Paul Zane
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The new wellness revolution : how to make a fortune in the next trillion dollar industry / / Paul Zane Pilzer
| The new wellness revolution : how to make a fortune in the next trillion dollar industry / / Paul Zane Pilzer |
| Autore | Pilzer Paul Zane |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2007 |
| Descrizione fisica | 1 online resource (479 p.) |
| Disciplina |
338.47613
362.1 |
| Altri autori (Persone) | PilzerPaul Zane |
| Soggetto topico |
Health promotion
Health products Entrepreneurship |
| ISBN |
1-119-19699-X
1-118-42863-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Title; Copyright; Dedication; Preface: The Revolution Continues; Introduction: Why Wellness Is The Next Big Thing; Chapter 1: Why We Need a Revolution; How Wellness Became My Cause; Why We Need a Revolution: Two Nations Divided by Great Want; How Economics Perpetuates Obesity and Malnutrition; How Economics Perpetuates Sickness; No Solution in Sight; An Economic Solution to an Economic Problem; The First 200 Billion (2002); How Rodale Paved the Way for the Wellness Revolution; Why We Often Reject New Ideas; How Traditional Western Medicine Rejected Wellness
The Wellness Revolution Is about More than Just Making MoneyChapter 2: The Baby Boom Generation: Understanding and Controlling the Demand for Wellness; Practice What You Preach; The Baby Boom Generation Is the First Wellness Generation; The Mistake Many People Make: Misunderstanding Consumer Demand; Quantity Demand and Quality Demand; Wellness Quantity and Quality Demand; How Some Prospective Entrepreneurs Misunderstand Our Economy; How Unemployment Leads to Economic Growth; Economic Implications for the Wellness Industry; How the Vitamin Business Shifted from Sickness to Wellness Chapter 3: What You Need to Know about Food and DietWhat Is Food and Why Do We Need It?; The Two Major Problems with Our Food Supply; How Our Bodies Process Food into Energy and Living Matter; The Opportunity in Water; How We Obtain and Burn Calories; Four Reasons It's Difficult to Lose Fat; The Critical Importance of Proteins, Vitamins, and Minerals; How the Green Revolution Changed the Economic Opportunity within Food Production; How Food Economics Created the Wellness Food Opportunity; Empty Calories: The Core of the Food Supply Problem Economics versus Avarice and Our Food Supply ProblemsChapter 4: Making Your Fortune in Food; How Religion and Government Fell Behind on Wellness; Agricultural Subsidy Programs; The Dairy Deception; The Soy Solution: A New Opportunity Born from Wellness; The Soy Wonder: Building a "Right Livelihood"; The Vegetarian Burger Wonder: A Wellness Cautionary Tale; What Restaurant Entrepreneurs Need to Know; Chapter 5: Making Your Fortune in Medicine; The Search for What's Inside the Black Box; Hippocrates: The First Wellness Practitioner; Our Limited Vision; Multivitamins and Multilevel Marketing ConsumerLab.com: Sharing Knowledge Is Big BusinessMercola.com-The World's Most Popular Natural Health Web Site; The Wellness Cardiologist: How People Are Transforming Traditional Roles; Physical Exercise: A Wellness Entrepreneurial Opportunity; America's #1 Female Club Entrepreneur; Creating Wellness, Inc.; Revolutionizing a Profession from the Inside; Chapter 6: What You Must Know about Health Insurance; The Crisis in Health Insurance for the U.S. Economy; The Crisis in Health Insurance for U.S. Individuals; The U.S. Health Insurance System Is the #1 Cause of Personal Bankruptcy The Crisis in U.S. Health Insurance for Wellness-Treating Symptoms versus Preventing Illness |
| Record Nr. | UNINA-9910830658703321 |
|
Pilzer Paul Zane
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||