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Winning with customers [[electronic resource] ] : a playbook for B2B / / D. Keith Pigues, Jerry Alderman
| Winning with customers [[electronic resource] ] : a playbook for B2B / / D. Keith Pigues, Jerry Alderman |
| Autore | Pigues D. Keith |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (486 p.) |
| Disciplina |
658.8
658.8/04 |
| Altri autori (Persone) | AldermanJerry D |
| Soggetto topico |
Customer relations - Management
Consumer satisfaction Customer services - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-76851-7
1-119-20502-6 1-282-72887-3 9786612728877 0-470-76849-5 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Winning with Customers: A Playbook for B2B; Contents; Foreword by Karel Czanderna; Preface; Acknowledgments; Introduction by Glenn Dalhart; Chapter 1: Why We Lose; Chapter 2: Define Winning; Chapter 3: The Playbook; Chapter 4: Winning Metrics; Chapter 5: What Does Your Customer Think?; Chapter 6: Informing Decisions; Chapter 7: Executing Value Creation and Value Capture; Chapter 8: The Scoreboard; Chapter 9: Getting Started; Chapter 10: Sustaining and Scaling; Afterword; About the Authors; About the Contributors; Index; Appendix A: Our Approach to Certification and Building Capability
Appendix B: A Little More Background on Outside-In |
| Record Nr. | UNINA-9910140841203321 |
Pigues D. Keith
|
||
| Hoboken, NJ, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Winning with customers [[electronic resource] ] : a playbook for B2B / / D. Keith Pigues, Jerry Alderman
| Winning with customers [[electronic resource] ] : a playbook for B2B / / D. Keith Pigues, Jerry Alderman |
| Autore | Pigues D. Keith |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2010 |
| Descrizione fisica | 1 online resource (486 p.) |
| Disciplina |
658.8
658.8/04 |
| Altri autori (Persone) | AldermanJerry D |
| Soggetto topico |
Customer relations - Management
Consumer satisfaction Customer services - Management |
| ISBN |
0-470-76851-7
1-119-20502-6 1-282-72887-3 9786612728877 0-470-76849-5 |
| Classificazione | 85.40 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Winning with Customers: A Playbook for B2B; Contents; Foreword by Karel Czanderna; Preface; Acknowledgments; Introduction by Glenn Dalhart; Chapter 1: Why We Lose; Chapter 2: Define Winning; Chapter 3: The Playbook; Chapter 4: Winning Metrics; Chapter 5: What Does Your Customer Think?; Chapter 6: Informing Decisions; Chapter 7: Executing Value Creation and Value Capture; Chapter 8: The Scoreboard; Chapter 9: Getting Started; Chapter 10: Sustaining and Scaling; Afterword; About the Authors; About the Contributors; Index; Appendix A: Our Approach to Certification and Building Capability
Appendix B: A Little More Background on Outside-In |
| Record Nr. | UNINA-9910830183503321 |
|
Pigues D. Keith
|
||
| Hoboken, NJ, : Wiley, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||