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Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha
| Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha |
| Autore | Pietrucha Frank J. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , 2014 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication of technical information
Communication Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-3369-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction: An Elephant Named Digital Communication; Part I: How Digital Technology is Changing Communication; 1. Deliver Meaning; 2. The Dawn of the Multimedia Age; 3. What is Multimedia?; 4. Digital Media Changes the Way We Experience Information; 5. Finding the Right Medium to Deliver your Content; Part II: Know Thy Audience; 6. Why Smart People Misread their Audiences; 7. Learning about your Audience; 8. Addressing Multiple Audiences; 9. Researching Cultural Issues; Part III: Know Thy Subject
10. If you are not a Subject Expert . . .11. Advice for Content Experts; Part IV: Simplicity and Clarity; 12. Simplify your Content; 13. But don't Oversimplify; 14. Focus on Clarity; Part V: Guidelines for Effective Communication; 15. Supercommunicator Basic Guidelines; Part VI: Humanize your Communications; 16. Find your Human Voice; 17. Speaking Human . . . Without the Human; 18. It's Story Time!; 19. Testimonials: A Supercommunicator's Win-Win; 20. Case Examples that Make Learning Real; 21. What not to do when Speaking Human; Part VII: Getting an Audience to Care 22. The Power of Personalization23. Rational Thinking isn't Always the Rational Choice; Part VIII: Building Blocks and Analogies; 24. Building a Path to Comprehension; 25. The Power of Comparison; 26. Analogies in a Professional Setting; Part IX: Visual and Interactive; 27. More than a Garnish; 28. Quality and Integrity in Design; 29. Visuals for Presentations; 30. Let your Audience Explore; 31. Your Role as a Supercommunicator; A Debt of Gratitude; Notes; Index; About the Author; Free Sample Chapter from Lead with a Story; About Amacom |
| Record Nr. | UNINA-9910463974103321 |
Pietrucha Frank J.
|
||
| New York : , : American Management Association, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha
| Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha |
| Autore | Pietrucha Frank J. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , 2014 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication of technical information
Communication Business communication |
| ISBN | 0-8144-3369-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction: An Elephant Named Digital Communication; Part I: How Digital Technology is Changing Communication; 1. Deliver Meaning; 2. The Dawn of the Multimedia Age; 3. What is Multimedia?; 4. Digital Media Changes the Way We Experience Information; 5. Finding the Right Medium to Deliver your Content; Part II: Know Thy Audience; 6. Why Smart People Misread their Audiences; 7. Learning about your Audience; 8. Addressing Multiple Audiences; 9. Researching Cultural Issues; Part III: Know Thy Subject
10. If you are not a Subject Expert . . .11. Advice for Content Experts; Part IV: Simplicity and Clarity; 12. Simplify your Content; 13. But don't Oversimplify; 14. Focus on Clarity; Part V: Guidelines for Effective Communication; 15. Supercommunicator Basic Guidelines; Part VI: Humanize your Communications; 16. Find your Human Voice; 17. Speaking Human . . . Without the Human; 18. It's Story Time!; 19. Testimonials: A Supercommunicator's Win-Win; 20. Case Examples that Make Learning Real; 21. What not to do when Speaking Human; Part VII: Getting an Audience to Care 22. The Power of Personalization23. Rational Thinking isn't Always the Rational Choice; Part VIII: Building Blocks and Analogies; 24. Building a Path to Comprehension; 25. The Power of Comparison; 26. Analogies in a Professional Setting; Part IX: Visual and Interactive; 27. More than a Garnish; 28. Quality and Integrity in Design; 29. Visuals for Presentations; 30. Let your Audience Explore; 31. Your Role as a Supercommunicator; A Debt of Gratitude; Notes; Index; About the Author; Free Sample Chapter from Lead with a Story; About Amacom |
| Record Nr. | UNINA-9910787895103321 |
|
Pietrucha Frank J.
|
||
| New York : , : American Management Association, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha
| Supercommunicator : explaining the complicated in a digital age / / Frank J. Pietrucha |
| Autore | Pietrucha Frank J. |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , 2014 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication of technical information
Communication Business communication |
| ISBN | 0-8144-3369-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Dedication Page; Table of Contents; Introduction: An Elephant Named Digital Communication; Part I: How Digital Technology is Changing Communication; 1. Deliver Meaning; 2. The Dawn of the Multimedia Age; 3. What is Multimedia?; 4. Digital Media Changes the Way We Experience Information; 5. Finding the Right Medium to Deliver your Content; Part II: Know Thy Audience; 6. Why Smart People Misread their Audiences; 7. Learning about your Audience; 8. Addressing Multiple Audiences; 9. Researching Cultural Issues; Part III: Know Thy Subject
10. If you are not a Subject Expert . . .11. Advice for Content Experts; Part IV: Simplicity and Clarity; 12. Simplify your Content; 13. But don't Oversimplify; 14. Focus on Clarity; Part V: Guidelines for Effective Communication; 15. Supercommunicator Basic Guidelines; Part VI: Humanize your Communications; 16. Find your Human Voice; 17. Speaking Human . . . Without the Human; 18. It's Story Time!; 19. Testimonials: A Supercommunicator's Win-Win; 20. Case Examples that Make Learning Real; 21. What not to do when Speaking Human; Part VII: Getting an Audience to Care 22. The Power of Personalization23. Rational Thinking isn't Always the Rational Choice; Part VIII: Building Blocks and Analogies; 24. Building a Path to Comprehension; 25. The Power of Comparison; 26. Analogies in a Professional Setting; Part IX: Visual and Interactive; 27. More than a Garnish; 28. Quality and Integrity in Design; 29. Visuals for Presentations; 30. Let your Audience Explore; 31. Your Role as a Supercommunicator; A Debt of Gratitude; Notes; Index; About the Author; Free Sample Chapter from Lead with a Story; About Amacom |
| Record Nr. | UNINA-9910822911203321 |
|
Pietrucha Frank J.
|
||
| New York : , : American Management Association, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||