H2H Marketing : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
Autore | Kotler Philip |
Edizione | [1st ed. 2023.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
Descrizione fisica | 1 online resource (222 pages) |
Disciplina | 658.84 |
Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe HaasMaximilian |
Collana | Springer Business Cases |
Soggetto topico |
Marketing
Economics—Psychological aspects Psychology, Industrial Behavioral Economics Organizational Psychology |
ISBN | 3-031-22393-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. . |
Record Nr. | UNINA-9910735781003321 |
Kotler Philip
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
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Lo trovi qui: Univ. Federico II | ||
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H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
Autore | Kotler Philip |
Edizione | [1st edition] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
Descrizione fisica | 1 online resource (XXVII, 267 p. 70 illus., 69 illus. in color.) |
Disciplina | 658.8 |
Soggetto topico |
Marketing
Psychology, Industrial Information technology |
ISBN | 3-030-59531-5 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World. |
Record Nr. | UNINA-9910484540203321 |
Kotler Philip
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Cham, Switzerland : , : Springer, , [2021] | ||
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Lo trovi qui: Univ. Federico II | ||
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-To-Human Marketing Effectively |
Autore | Kotler Philip |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2024 |
Descrizione fisica | 1 online resource (197 pages) |
Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe SulajKejsi |
Collana | Springer Business Cases Series |
ISBN | 3-031-49005-3 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Intro -- Foreword -- Preface -- Primary Reading -- Further Reading -- Contents -- About the Authors -- List of Abbreviations -- List of Figures -- 1: The New Paradigm: H2H Marketing -- 1.1 Teaching Note Case Study: Whole Foods Market-Combining Multiple Elements of H2H Marketing -- 1.2 Teaching Note Case Study: Design Thinking at the Good Kitchen -- References -- Further Reading -- 2: H2H Mindset: The Basis -- 2.1 Teaching Note Case Study: H2H Mindset at Elobau -- References -- Further Reading -- 3: H2H Management: Putting Trust and Brand in Focus -- 3.1 Teaching Note Case Study: The Liva Brand Success Story -- References -- Further Reading -- 4: Rethinking Operative Marketing: The H2H Process -- 4.1 Teaching Note Case Study: The Operative Marketing Process at Siemens -- 4.2 Teaching Note Case Study: Medtronic and the Transformation of the Customer Experience -- References -- Further Reading -- 5: Finding Meaning in a Troubled World -- 5.1 Teaching Note Case Study: Patagonia: A Human-Centered Approach to Marketing -- Image Links -- References -- Further Reading -- Index. |
Record Nr. | UNINA-9910835062703321 |
Kotler Philip | ||
Cham : , : Springer International Publishing AG, , 2024 | ||
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Lo trovi qui: Univ. Federico II | ||
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Transformational Sales : Making a Difference with Strategic Customers / / by Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
Autore | Kotler Philip |
Edizione | [1st ed. 2016.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 650 |
Soggetto topico |
Leadership
Marketing Sales management Engineering economics Engineering economy Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing |
ISBN | 3-319-20606-0 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey. |
Record Nr. | UNINA-9910254936903321 |
Kotler Philip
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Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
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Lo trovi qui: Univ. Federico II | ||
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