Info
B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence
| B2B Brand Management : Incorporating Performance Branding, Transformative Marketing and Artificial Intelligence |
| Autore | Kotler Philip |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Cham : , : Springer, , 2025 |
| Descrizione fisica | 1 online resource (404 pages) |
| Disciplina | 658.827 |
| Altri autori (Persone) | PfoertschWaldemar |
| Collana | Business and Management Series |
| ISBN |
9783031946653
9783031946646 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9911028664403321 |
Kotler Philip
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| Cham : , : Springer, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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H2H Marketing : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas
| H2H Marketing : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
| Autore | Kotler Philip |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
| Descrizione fisica | 1 online resource (222 pages) |
| Disciplina | 658.84 |
| Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe HaasMaximilian |
| Collana | Springer Business Cases |
| Soggetto topico |
Marketing
Economics - Psychological aspects Psychology, Industrial Behavioral Economics Organizational Psychology |
| ISBN | 3-031-22393-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. . |
| Record Nr. | UNINA-9910735781003321 |
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Kotler Philip
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz
| H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
| Autore | Kotler Philip |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
| Descrizione fisica | 1 online resource (XXVII, 267 p. 70 illus., 69 illus. in color.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Psychology, Industrial Information technology |
| ISBN | 3-030-59531-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World. |
| Record Nr. | UNINA-9910484540203321 |
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Kotler Philip
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| Cham, Switzerland : , : Springer, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Humanism in Marketing : Responsible Leadership and the Human-to-Human Approach / / edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta
| Humanism in Marketing : Responsible Leadership and the Human-to-Human Approach / / edited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta |
| Autore | Kotler Philip |
| Edizione | [1st ed. 2024.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 |
| Descrizione fisica | 1 online resource (357 pages) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
PfoertschWaldemar
AncaraniFabio UretaIvan |
| Collana | Humanism in Business Series |
| Soggetto topico |
Marketing
Strategic planning Leadership Business ethics Business Strategy and Leadership Business Ethics |
| ISBN |
9783031671555
3031671554 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H) Marketing -- 6. Design Thinking: Mindset, Method and Toolbox -- 7. Service-Dominant Logic: Theoretical Foundations and Directions -- 8. Implications of Humanistic Marketing -- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices -- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management -- 11. Upstream and Downstream Participation in the Bologna City Branding -- 12. Human to Human (H2H) Marketing: The Pharma Perspective -- 13. Medtronic and Human to Human (H2H) Marketing Applied -- 14. Humanistic Management in Action: The Ultradent Case. |
| Record Nr. | UNINA-9910900173103321 |
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Kotler Philip
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| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2024 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Transformational Sales : Making a Difference with Strategic Customers / / by Philip Kotler, Marian Dingena, Waldemar Pfoertsch
| Transformational Sales : Making a Difference with Strategic Customers / / by Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
| Autore | Kotler Philip |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (172 p.) |
| Disciplina | 650 |
| Soggetto topico |
Leadership
Marketing Sales management Engineering economy Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing |
| ISBN | 3-319-20606-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey. |
| Record Nr. | UNINA-9910254936903321 |
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Kotler Philip
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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