H2H Marketing : Case Studies on Human-to-Human Marketing / / edited by Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Maximilian Haas |
Autore | Kotler Philip |
Edizione | [1st ed. 2023.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 |
Descrizione fisica | 1 online resource (222 pages) |
Disciplina | 658.84 |
Altri autori (Persone) |
PfoertschWaldemar
SponholzUwe HaasMaximilian |
Collana | Springer Business Cases |
Soggetto topico |
Marketing
Economics—Psychological aspects Psychology, Industrial Behavioral Economics Organizational Psychology |
ISBN | 3-031-22393-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | The New Pradigm: H2H Marketing -- H2H Mindset: The Basis -- H2H Management: Putting Trust and Brand in Focus -- Rethinking Operative Marketing: The H2H Process -- Finding Meaning in a Troubled World. . |
Record Nr. | UNINA-9910735781003321 |
Kotler Philip | ||
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2023 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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H2H marketing : the genesis of human-to-human marketing / / Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz |
Autore | Kotler Philip |
Edizione | [1st edition] |
Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2021] |
Descrizione fisica | 1 online resource (XXVII, 267 p. 70 illus., 69 illus. in color.) |
Disciplina | 658.8 |
Soggetto topico |
Marketing
Psychology, Industrial Information technology |
ISBN | 3-030-59531-5 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. The Current State of Marketing -- 2. The New Paradigm: H2H Marketing -- 3. H2H Mindset: The Basis -- 4. H2H Management: Putting Trust and Brand in Focus -- 5. Rethinking Operative Marketing: The H2H Process -- 6. Finding Meaning in a Troubled World. |
Record Nr. | UNINA-9910484540203321 |
Kotler Philip | ||
Cham, Switzerland : , : Springer, , [2021] | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Humanism in Marketing : Responsible Leadership and the Human-To-Human Approach |
Autore | Kotler Philip |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2024 |
Descrizione fisica | 1 online resource (357 pages) |
Disciplina | 658.8 |
Altri autori (Persone) |
PfoertschWaldemar
AncaraniFabio UretaIvan |
Collana | Humanism in Business Series |
ISBN | 3-031-67155-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910900173103321 |
Kotler Philip | ||
Cham : , : Springer International Publishing AG, , 2024 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Transformational Sales : Making a Difference with Strategic Customers / / by Philip Kotler, Marian Dingena, Waldemar Pfoertsch |
Autore | Kotler Philip |
Edizione | [1st ed. 2016.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
Descrizione fisica | 1 online resource (172 p.) |
Disciplina | 650 |
Soggetto topico |
Leadership
Marketing Sales management Engineering economics Engineering economy Business Strategy/Leadership Sales/Distribution Engineering Economics, Organization, Logistics, Marketing |
ISBN | 3-319-20606-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Introduction -- Driving Change with Strategic Customers -- Setting the Joint Transformation Agenda -- Guiding Customer Business Transformation -- Enabling Internal Transformation -- Undertaking the Transformative Journey. |
Record Nr. | UNINA-9910254936903321 |
Kotler Philip | ||
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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