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Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar
| Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (141 pages) |
| Disciplina | 332.1 |
| Collana | International Journal of Bank Marketing |
| Soggetto topico | Financial services industry - Africa, Sub-Saharan |
| ISBN | 1-80262-322-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services. |
| Record Nr. | UNINA-9910795353503321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar
| Marketing financial services in Sub-Saharan Africa / / guest editors Estelle van Tonder, Daniël Johannes Petzer and Jillian Dawes Farquhar |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 |
| Descrizione fisica | 1 online resource (141 pages) |
| Disciplina | 332.1 |
| Collana | International Journal of Bank Marketing |
| Soggetto topico | Financial services industry - Africa, Sub-Saharan |
| ISBN | 1-80262-322-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Guest editorial -- Building blocks of financial inclusion through customer experience value at financial touchpoints in Southern Africa -- Financial well-being of customerto-customer co-creation experience: a comparative qualitative focus group study of savings/credit groups -- Marketing bank services to financially vulnerable customers: evidence from an emerging economy -- Traditional-bank customers' digital-only bank resistance: evidence from South Africa -- The effect of nWOM firestorms on South African retail banking -- Developing corporate social responsibility in financial services. |
| Record Nr. | UNINA-9910810088203321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||