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Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910464817303321 |
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910786411703321 |
|
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Viral marketing and social networks / / Maria Petrescu
| Viral marketing and social networks / / Maria Petrescu |
| Autore | Petrescu Maria |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 658.872 |
| Collana | Digital and social media marketing and advertising collection |
| Soggetto topico |
Social networks
Viral marketing |
| Soggetto non controllato |
word-of-mouse
word-of-mouth viral marketing viral advertising user generated content social network social media message seeding advertising appeals buzz marketing market mavens |
| ISBN |
1-78684-350-1
1-60649-813-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Viral marketing -- 2. The social network -- 3. Viral marketing media -- 4. Viral marketing characteristics and tools -- 5. Viral advertising -- 6. Hybrid marketing -- 7. Releasing the virus -- 8. Results and evaluation -- 9. Negative viral campaigns -- 10. Conclusions -- References -- Index. |
| Record Nr. | UNINA-9910810838603321 |
|
Petrescu Maria
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||