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Marketing and Smart Technologies [[electronic resource] ] : Proceedings of ICMarkTech 2019 / / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović
| Marketing and Smart Technologies [[electronic resource] ] : Proceedings of ICMarkTech 2019 / / edited by Álvaro Rocha, José Luís Reis, Marc K. Peter, Zorica Bogdanović |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xxvi, 458 pages) |
| Disciplina | 006.3 |
| Collana | Smart Innovation, Systems and Technologies |
| Soggetto topico |
Computational intelligence
Artificial intelligence Engineering—Data processing Data mining Computational Intelligence Artificial Intelligence Data Engineering Data Mining and Knowledge Discovery |
| ISBN | 981-15-1564-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior. |
| Record Nr. | UNINA-9910484076103321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Niederlassungen führen [[electronic resource] ] : Mit Subsidiary Governance zum Erfolg / / von Patrick Renz, Nikola Böhrer, Marc K. Peter
| Niederlassungen führen [[electronic resource] ] : Mit Subsidiary Governance zum Erfolg / / von Patrick Renz, Nikola Böhrer, Marc K. Peter |
| Autore | Renz Patrick |
| Edizione | [2nd ed. 2023.] |
| Pubbl/distr/stampa | Berlin, Heidelberg, : Springer Nature, 2023 |
| Descrizione fisica | 1 online resource (XIV, 113 S. 39 Abb., 34 Abb. in Farbe.) |
| Disciplina | 650 |
| Soggetto topico |
Business
Management science Management Personnel management Business and Management Human Resource Management |
| Soggetto non controllato |
Corporate Governance
Führung Internationalisierung Multinationals Tochtergesellschaften |
| ISBN | 3-662-66203-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Vorwort -- 1. Weshalb Subsidiary Governance?- 2. Das Subsidiary Governance Modell -- 3. Die Anwendung des Subsidiary Governance Modells in der Praxis -- 4. Die Sechs Subsidiary Governance Inhaltsmodule -- 5. Die Auswirkungen guter Subsidiary Governance auf relevante Resultatgrößen -- 6. Subsidiary Governance: Fallbeispiel, Checkliste und Anwendungsarten. . |
| Record Nr. | UNINA-9910632869503321 |
Renz Patrick
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| Berlin, Heidelberg, : Springer Nature, 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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