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Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-64372-3
0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910461934003321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910785802103321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy
| Retail and marketing channels : economic and marketing perspectives on producer-distributor relationships / / edited by Luca Pellegrini and Srinivas K. Reddy |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2013 |
| Descrizione fisica | 1 online resource (344 p.) |
| Disciplina |
658.8/4
658.84 658.87 |
| Altri autori (Persone) |
PellegriniLuca
ReddySrinivas K |
| Collana | Routledge library editions. Retailing and distribution |
| Soggetto topico |
Marketing channels
Retail trade |
| ISBN |
1-136-24572-3
1-283-64372-3 0-203-10365-3 1-136-24573-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. |
| Record Nr. | UNINA-9910816531503321 |
| London ; ; New York : , : Routledge, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||