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Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr
| Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr |
| Autore | Pearson Bob <1962-> |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2011 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | ZehrDan |
| Soggetto topico |
Consumer behavior
Social media - Economic aspects Customer relations - Technological innovations Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-02675-9
9786613026750 1-118-02303-X 1-118-02301-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-Commerce: How Companies and Customers Are Transforming Business Together; Contents; Foreword: by Mark Addicks, Chief Marketing Offi cer, General Mills; 1: The Rise of Pre-Commerce; 2: The Evolution of E-Commerce; 3: The Move from Market Research to Customer Insights; 4: Meet the New Influencers; 5: The Secrets to Successful Pre-Commerce Marketing; 6: Building Ambassadors for Your Brands; 7: The Tectonic Plates of the Pre-Commerce World; 8: How Idea Generation Works; 9: Customer Support: The New Revenue Stream; 10: Politics and Business: Reshaping Our Beliefs
11: Creating Your Intellectual Network12: Antibodies, Enablers, and Heroes; Conclusion: Getting Started; Endnotes; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910458993303321 |
Pearson Bob <1962->
|
||
| San Francisco, : Jossey-Bass, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr
| Pre-commerce [[electronic resource] ] : how companies and customers are transforming business together / / Bob Pearson with Dan Zehr |
| Autore | Pearson Bob <1962-> |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2011 |
| Descrizione fisica | 1 online resource (322 p.) |
| Disciplina | 658.8/12 |
| Altri autori (Persone) | ZehrDan |
| Soggetto topico |
Consumer behavior
Social media - Economic aspects Customer relations - Technological innovations Internet marketing |
| ISBN |
1-283-02675-9
9786613026750 1-118-02303-X 1-118-02301-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Pre-Commerce: How Companies and Customers Are Transforming Business Together; Contents; Foreword: by Mark Addicks, Chief Marketing Offi cer, General Mills; 1: The Rise of Pre-Commerce; 2: The Evolution of E-Commerce; 3: The Move from Market Research to Customer Insights; 4: Meet the New Influencers; 5: The Secrets to Successful Pre-Commerce Marketing; 6: Building Ambassadors for Your Brands; 7: The Tectonic Plates of the Pre-Commerce World; 8: How Idea Generation Works; 9: Customer Support: The New Revenue Stream; 10: Politics and Business: Reshaping Our Beliefs
11: Creating Your Intellectual Network12: Antibodies, Enablers, and Heroes; Conclusion: Getting Started; Endnotes; Acknowledgments; About the Author; Index |
| Record Nr. | UNINA-9910791887903321 |
|
Pearson Bob <1962->
|
||
| San Francisco, : Jossey-Bass, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||