Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910467277203321 |
Pérez Sobrino Paula
|
||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
| Record Nr. | UNINA-9910796513903321 |
|
Pérez Sobrino Paula
|
||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid
| Multimodal metaphor and metonymy in advertising / / Paula Pérez Sobrino, Universidad Politécnica of Madrid |
| Autore | Pérez Sobrino Paula |
| Pubbl/distr/stampa | Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 |
| Descrizione fisica | 1 online resource (233 pages) : illustrations |
| Disciplina | 808.032 |
| Collana | Figurative Thought and Language (FTL) |
| Soggetto topico |
Metaphor
Metonyms Advertising - Language |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Scope of and need for this book -- Theoretical models to explore multimodal meaning -- An integrated approach to the study of multimodal metaphor and metonymy -- Facing methodological challenges -- Metonymy and metonymic complexes -- Metaphor and metaphoric complexes -- Figurative complexes in advertising: a corpus-based account -- A cross-cultural investigation into the comprehension of multimodal -- Metaphor-metonymy combinations in advertising -- Closing notes. |
| Record Nr. | UNINA-9910822533403321 |
|
Pérez Sobrino Paula
|
||
| Amsterdam, [Netherlands] ; ; Philadelphia, [Pennsylvania] : , : John Benjamins Publishing Company, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||