Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Contemporary Trends in Marketing : Problems, Processes and Prospects / / edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam
| Contemporary Trends in Marketing : Problems, Processes and Prospects / / edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (159 pages) |
| Disciplina | 658.8 |
| Collana | Palgrave Studies in Marketing, Organizations and Society |
| Soggetto topico |
Marketing
Consumer behavior Technological innovations Consumer Behavior Innovation and Technology Management |
| ISBN | 3-031-36589-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter. |
| Record Nr. | UNINA-9910739454003321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul
| Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 300 p. 12 illus.) |
| Disciplina |
650
658.05 303.4833 |
| Soggetto topico |
Tecnologia de la informació
Dades massives Gestió de la tecnologia Màrqueting per Internet Negocis Information technology Business—Data processing Knowledge management Leadership Motivation research (Marketing) Big data Internet marketing IT in Business Knowledge Management Business Strategy/Leadership Consumer Behavior Big Data Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-08277-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations. |
| Record Nr. | UNINA-9910367243203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization, deglobalization, and new paradigms in business / / editors, Justin Paul, Sanjay Dhir
| Globalization, deglobalization, and new paradigms in business / / editors, Justin Paul, Sanjay Dhir |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Cham, Switzerland : , : Palgrave Macmillan, , [2021] |
| Descrizione fisica | 1 online resource (XXIX, 237 p. 24 illus., 21 illus. in color. :) |
| Disciplina | 338.88 |
| Soggetto topico |
Globalization
International business enterprises |
| ISBN | 3-030-81584-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Introduction -- Contents -- Editors and Contributors -- List of Figures -- List of Tables -- Deglobalization: Review and Research Future Agenda Using PAMO Framework -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 PAMO Framework: Research Agenda -- 4.1 Philosophy -- 4.2 Attributes -- 4.3 Methods -- 4.4 Outcomes -- 5 Conclusion -- References -- Developing a Hierarchical Model Among Factors Influencing Deglobalization Thinking in COVID-19 Era -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 4 Discussion -- 4.1 Practical Implications -- 5 Conclusion -- Appendix -- References -- Global Sourcing in Times of Covid-19 -- 1 Introduction -- 2 Literature Review -- 3 Background Information -- 4 Data and Methodology -- 5 Empirical Evidence -- 5.1 Sourcing -- 5.2 The Impact of Covid-19 -- 5.3 Sourcing and the Impact of Covid-19 -- 6 Conclusions -- References -- The Nexus Between Trade Openness and Foreign Direct Investment Amid Structural Economic Vulnerability in Developing Countries -- 1 Introduction -- 2 Literature Review -- 2.1 Economic Vulnerability -- 2.2 The Nexus Among FDI, Trade Openness and Economic Vulnerability -- 2.3 Other Determinants of FDI -- 3 Empirical Method -- 3.1 Model Specification -- 3.2 Estimation Method -- 4 Empirical Results -- 4.1 Baseline Model with Average Effects -- 4.2 Short-Term Effect Models with Spatial Lag -- 4.3 Interaction Effects Between Trade Openness and EVI -- 5 Concluding Remarks -- Appendix -- References -- De-globalization and Its Effect on International Joint Venture -- 1 Introduction -- 2 Literature Review and Development of Propositions -- 2.1 De-globalization and IJV Formation -- 2.2 De-globalization and Purpose of IJV -- 2.3 De-globalization and Termination of IJV -- 2.4 De-globalization and Interaction Post IJV Termination -- 3 Conclusion -- References.
Analysing Covid Adjustments in Hospitality Business Models: Insights from Indian Hospitality Sector Through Social Media Analytics -- 1 Introduction -- 2 Key Research Questions -- 3 Research Methodology -- 4 Analysis and Discussion -- 5 Discussion and Implication of Insights -- 6 Conclusion -- References -- De-internationalization in the Sky: Aeroméxico and the COVID-19 Pandemic -- 1 Introduction -- 2 Literature Review -- 3 Aeroméxico -- 4 Methodology -- 5 Results -- 6 Conclusions -- 7 Implications for Business Practice, Society and Research -- References -- Effects of Covid-19 on De-globalization -- 1 Introduction -- 2 Globalization Driver: Political Economy -- 3 Globalization and World Trade -- 4 De-globalization and Covid-19 -- 5 Future of De-Globalization -- 6 Conclusion -- References -- Digital Marketing as a Tool of De-globalization: A Study During Covid-19 Pandemic -- 1 Background -- 2 Covid-19 Causing De-globalization -- 3 Covid De-globalization Trends -- 4 Digital Marketing -- 4.1 Aspects of Digital Marketing -- 4.2 Globalization with Digital Marketing -- 5 Literature Review -- 6 Methodology -- 6.1 Sampling Design and Sample Size -- 6.2 Source of Data -- 7 Result and Discussions -- 7.1 Descriptive Statistics -- 7.2 Inferential Statistics -- 8 Conclusion -- 9 Limitations and Future Scope -- References -- Deglobalization in COVID-19 Times: New Routes for Global Business -- 1 Introduction -- 2 Methodology -- 3 Results -- 3.1 Globalization and Deglobalization -- 3.2 Globalization Applied to the Economy and Politics from COVID-19 -- 3.3 Deglobalization as a Disadvantage Against COVID-19 -- 3.4 Globalization and Deglobalization in Health Systems -- 3.5 Deglobalization in the Face of Disproportionate Interdependence Between Countries -- 4 Practical Implications -- 5 Conclusions -- References -- Business Beyond COVID-19: Towards Open Innovation. 1 Introduction -- 2 Research Method -- 3 Review of Literature -- 3.1 Open Innovation: An Overview -- 3.2 Companies Respond to COVID-19 with Open Innovation: A Vital Strategy in Times of Crisis -- 4 Role of Open Innovation -- 4.1 Examining Open Innovation in Large Organizations -- 4.2 Examining Open Innovation in Small and Medium Enterprises -- 5 Moderating Role of Universities/Research Institutes -- 6 Open Innovation and Performance -- 7 Conceptual Model -- 8 Conclusion and Implication -- References -- Combating COVID-19 with Digital Marketing: Strategies for the Marketer -- 1 Introduction -- 2 Digital Marketing: Contending the Challenges Posed by COVID-19 -- 2.1 Disappearance of Traditional Media -- 2.2 Being at Home and Social Media -- 2.3 Creating Combat Strategies: Ousting "Best Practices" -- 3 Digital Marketing-Based Business Transformation (DMBT) -- 3.1 Pre-Emptive Approach -- 3.2 Alliance Approach -- 3.3 Reactive Approach -- 3.4 Co-operative Approach -- 4 COVID-19 and Consumer Behaviour Insights -- 5 Conclusion -- 5.1 Digital Marketing: "A Strategy for Keeps" -- References -- Index. |
| Record Nr. | UNINA-9910506405203321 |
| Cham, Switzerland : , : Palgrave Macmillan, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||