Info
Contemporary Trends in Marketing : Problems, Processes and Prospects / / edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam
| Contemporary Trends in Marketing : Problems, Processes and Prospects / / edited by Aarti Saini, Justin Paul, Satyanarayana Parayitam |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (159 pages) |
| Disciplina | 658.8 |
| Collana | Palgrave Studies in Marketing, Organizations and Society |
| Soggetto topico |
Marketing
Consumer behavior Technological innovations Consumer Behavior Innovation and Technology Management |
| ISBN |
9783031365898
3031365895 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI – The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter. |
| Record Nr. | UNINA-9910739454003321 |
| Cham : , : Springer Nature Switzerland : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul
| Digital Transformation in Business and Society : Theory and Cases / / edited by Babu George, Justin Paul |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 300 p. 12 illus.) |
| Disciplina |
650
658.05 303.4833 |
| Soggetto topico |
Business information services
Knowledge management Strategic planning Leadership Consumer behavior Big data Telemarketing Internet marketing IT in Business Knowledge Management Business Strategy and Leadership Consumer Behavior Big Data Digital Marketing |
| ISBN |
9783030082772
3030082776 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations. |
| Record Nr. | UNINA-9910367243203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Globalization, Deglobalization, and New Paradigms in Business / / edited by Justin Paul, Sanjay Dhir
| Globalization, Deglobalization, and New Paradigms in Business / / edited by Justin Paul, Sanjay Dhir |
| Edizione | [1st ed. 2021.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 |
| Descrizione fisica | 1 online resource (XXIX, 237 p. 24 illus., 21 illus. in color. :) |
| Disciplina |
338.88
658.18 |
| Soggetto topico |
International business enterprises
International economic integration Globalization International Business Emerging Markets and Globalization |
| ISBN |
9783030815844
3030815846 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Deglobalization: Review and Research Future Agenda using PAMO Framework -- Chapter 2: Developing A Hierarchical Model Among Factors Influencing Deglobalization Thinking in COVID -19 Era -- Chapter 3: Global Sourcing in Times of Covid-19 -- Chapter 4: The Nexus Between Trade Openness and Foreign Direct Investment, amid Structural Economic Vulnerability in Developing Countries -- Chapter 5: Deglobalization and its effect on International Joint Venture -- Chapter 6: Analysing Covid Adjustments in Hospitality business models: Insights from Indian Hospitality sector through Social Media Analytics -- Chapter 7: De-internationalization in the Sky: Aeroméxico and the COVID-19 Pandemic -- Chapter 8: Effects of Covid-19 on De-Globalisation -- Chapter 9: Digital Marketing as a Tool of De-globalization: A Study During Covid Pandemic -- Chapter 10: Deglobalization in COVID-19 times: New routes for global business -- Chapter 11: Business Beyond Covid-19: Towards Open Innovation -- Chapter 12: Combating Covid -19 with Digital Marketing – Strategies for the Marketer. . |
| Record Nr. | UNINA-9910506405203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||