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Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation / / Todd C. Helmus, Christopher Paul, Russell W. Glenn
| Enlisting Madison Avenue : the marketing approach to earning popular support in theaters of operation / / Todd C. Helmus, Christopher Paul, Russell W. Glenn |
| Autore | Helmus Todd C |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Santa Monica, CA, : RAND Corporation, 2007 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina | 355.4 |
| Altri autori (Persone) |
PaulChristopher <1971->
GlennRussell W |
| Soggetto topico |
Military art and science
War - Protection of civilians |
| ISBN |
1-281-18115-3
9786611181154 0-8330-4275-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Preface; Contents; Figures; Tables; Summary; Acknowledgments; Abbreviations; Chapter One - Introduction; Chapter Two - What Makes Shaping So Difficult?; Chapter Three - Applying Marketing Principles to Shaping; Chapter Four - Shaping Solutions Based on Recent Operational Experiences; Chapter Five - Summary of Conclusions and Recommendations; Appendix; Bibliography |
| Record Nr. | UNINA-9910219961103321 |
Helmus Todd C
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| Santa Monica, CA, : RAND Corporation, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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From stalemate to settlement : lessons for Afghanistan from historical insurgencies that have been resolved through negotiation / / Colin P. Clarke and Christopher Paul
| From stalemate to settlement : lessons for Afghanistan from historical insurgencies that have been resolved through negotiation / / Colin P. Clarke and Christopher Paul |
| Autore | Clarke Colin P |
| Pubbl/distr/stampa | Santa Monica, California : , : RAND, , 2014 |
| Descrizione fisica | 1 online resource (93 p.) |
| Disciplina | 341.5/2 |
| Altri autori (Persone) | PaulChristopher <1971-> |
| Soggetto topico |
Mediation, International
Peace-building Insurgency - Afghanistan Insurgency - History |
| ISBN |
0-8330-8244-2
0-8330-8242-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Preface; Contents; Figures and Tables; Summary; Acknowledgments; Abbreviations; From Stalemate to Settlement: Lessons for Afghanistan from Historical Insurgencies That Have Been Resolved Through Negotiations; Introduction; How to Reach a Negotiated Settlement in Counterinsurgency Warfare; The Notion of a Master Narrative; Methods: Getting to a Master Narrative; Previous RAND Research: Paths to Victory; Developing the Master Narrative; The Master Narrative; Step 1: Military Stalemate and War-Weariness
Step 2: Acceptance of Insurgents as Legitimate Negotiating Partners or Non-AdversariesStep 3: Brokered Cease-Fires (Not Always Respected); Step 4: Official Intermediate Agreements; Step 5: Power-Sharing Offers; Step 6: Moderation of Insurgent Leadership; Step 7: Third-Party Guarantors; Sequences in the Individual Cases; Extended Example: Northern Ireland, 1969-1999; Step 1: Military Stalemate and War-Weariness; Step 2: Acceptance of Insurgents as Legitimate Negotiating Partners; Step 3: Brokered Cease-Fires (Not Always Respected); Step 4: Official Intermediate Agreements Step 5: Power-Sharing OffersStep 6: Moderation of Insurgent Leadership; Step 7: Third-Party Guarantor; Twelve Additional Cases of Historical Insurgency Settled Through Negotiation; Yemen, 1962-1970; Philippines (MNLF), 1971-1996; Lebanese Civil War, 1975-1990; Western Sahara, 1975-1991; Mozambique (RENAMO), 1976-1995; Indonesia (Aceh), 1976-2005; Kampuchea, 1978-1992; Bosnia, 1992-1995; Tajikistan, 1992-1997; Burundi, 1993-2003; Chechnya I, 1994-1996; Democratic Republic of the Congo (Anti-Kabila), 1998-2003; Following the Master Narrative Toward an End Game in Afghanistan Step 2: Acceptance of Insurgents as Legitimate Negotiating PartnersStep 3: Brokered Cease-Fires; Step 4: Official Intermediate Agreements; Step 5: Power-Sharing Offers; Step 6: Moderation in Leadership; Step 7: Third-Party Guarantors; Conclusion; References |
| Record Nr. | UNINA-9910220151403321 |
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Clarke Colin P
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| Santa Monica, California : , : RAND, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Redefining information warfare boundaries for an Army in a wireless world / / Isaac R. Porche III ... [et al.]
| Redefining information warfare boundaries for an Army in a wireless world / / Isaac R. Porche III ... [et al.] |
| Autore | Porche Isaac <1968-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Santa Monica, Calif., : RAND, [2013] |
| Descrizione fisica | 1 online resource (240 p.) |
| Disciplina | 355.3/43 |
| Altri autori (Persone) | PaulChristopher <1971-> |
| Collana | Rand Corporation monograph series |
| Soggetto topico |
Information warfare - United States
Military doctrine - United States Computer networks - Security measures - United States - Planning Cyberspace - Security measures - United States |
| ISBN | 0-8330-7886-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright; Preface; Contents; Figures; Tables; Summary; Acknowledgments; Abbreviations; CHAPTER ONE Introduction; Background; The Army's Role in Cyberspace; What Is Cyberspace?; Environments; Domains; Information Environment; Cyberspace Defined; Cyber-Electromagnetic/Cyber-Electronic Operations; Purpose; Approach; How This Monograph Is Organized; CHAPTER TWO The Information Environment and Information Warfare; The Information Environment; The U.S. Department of Defense View of the Information Environment; Components of the Information Environment; Information Warfare
A Definition Debate over the Term; Functional Areas That Compose Information Warfare; The Terms Cyber-Electronic and Cyber-Electromagnetic; CHAPTER THREE The Problem with Information Operations; How Information Operations Are Defined; How Information Operations Are Organized in the Army; Problems with the Current Definition; Misunderstandings and Disagreements; Problems with the Current Organization; Lack of Common Vision for Information Operations; Vision 1: Base Case; Vision 2: Information Operations as a Coordinating and Integrating Function Vision 3: Information Operations as Command-and-Control Warfare Vision 4: Information Operations as Influence Operations; Vision 5: Information Operations as Advocacy; Vision 6: Information Operations as Everything; Information Operations as a Moving Target; CHAPTER FOUR Redefining and Reorganizing Information Operations; Key Questions and Answers to Guide a Redefinition of Information Operations; Discussion on the Role of IO; Confusion over the Terms Operation and Integration; The Need for Advocacy; What Is Being Integrated, Advocated, or Executed?; Key Capabilities Need to Be Included Avoid Long Lists of Capabilities to Define IO Arguments Can Be Made That IO Is Everything; Discussion of Possible Ends to Be Sought; The List of Relevant Capabilities Remains Too Long to Be Useful; Pros and Cons of a Narrow Set of Ends; Information Tasks as Potential Ends; Influence as an End; Command-and-Control Warfare; A Proposed Definition of Information Operations; Proposed Definition; IIO and ITO: Compartmentalizing the Definition; CHAPTER FIVE How Electronic Warfare Overlaps with Other Areas; Analysis of Electronic Warfare and Electromagnetic Spectrum Operations Relationship of Intelligence Capabilities to Electronic Warfare and Cyberspace Operations Signals Intelligence, Electronic Warfare, and Electromagnetic Spectrum Operations; Electronic Warfare and Signals Intelligence; Relationship Between Electronic Warfare and Cyber Operations; Approach: A System Consideration of Cyber Operations; Electronic Warfare as Fielded Today; Chapter Summary and Conclusions; CHAPTER SIX Overlaps Between Public Affairs and Military Information Support Operations; Comparing Public Affairs and Military Information Support Operations; Public Affairs Military Information Support Operations |
| Record Nr. | UNINA-9910220101503321 |
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Porche Isaac <1968->
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| Santa Monica, Calif., : RAND, [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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