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Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing [[electronic resource] /] / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910787072503321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside
| Field guide to case study research in business-to-business marketing and purchasing / / edited by Hugh M. Pattinson, Roger Marshall, Arch G. Woodside |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Edward Elgar, , 2014 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) |
WoodsideArch G
PattinsonHugh MarshallRoger |
| Collana | Advances in business marketing and purchasing |
| Soggetto topico |
Business & Economics - Marketing - Industrial
Sales & marketing Industrial marketing - Research Purchasing - Research Marketing research |
| ISBN | 1-78441-079-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Deal-making negotiations by governments and major product suppliers : a case study of the U.S. Department of Defense and Airbus vs. Boeing / Michael Kleinaltenkamp, Ronny Behrens, Stefanie Reh -- The parable of a little research : making money from an internet trading portal / Roger Marshall, Poh Tze Peng -- Building relationships for survival : coping media industry dynamics / Thomas Mejtoft -- Barriers to innovation diffusion in industrial networks : a systematic combining approach / Juho-Petteri Huhtala ... [et al.] -- Using discourse analysis in case study research in business-to-business contexts / Nick Ellis, Michel Rod -- Ethnographic research in service marketing : theory, methods, and practice / Catharina von Koskull -- A primer to the general theory of behavioral : strategies in business-to-business marketing / Arch G. Woodside -- B2B interactions at trade fairs and relationship quality : a conceptual approach / Maria Sarmento, Cláudia Simõnes, Minhoo Farangmehr -- Implementing strategic changes to generate sustainable competitive advantage / Rubén Llop, Iñaki García-Arrizabalaga -- Making sense of marketing decision systems through pictorial representation : decision system analysis / Roger Marshall, David Bibby, WoonBong Na -- New B2B methods, techniques, and technologies for capturing insights of major account managers : developing B2B communities for energy supply / Suresh C. Sood, Hugh M. Pattinson -- Factors driving manufacturing flexibility : the Taiwanese case / Wen-Hsiang Lai, Roger Marshall -- Using case based research for agent-based modelling / Sharon Purchase, Sara Denize, Doina Olaru. |
| Record Nr. | UNINA-9910819616803321 |
| Bingley, England : , : Edward Elgar, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||