Info
Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve
| Marketing Management and Communications in the Public Sector / / Martial Pasquier, Jean-Patrick Villeneuve |
| Autore | Pasquier Martial |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | London : , : Routledge, , 2017 |
| Descrizione fisica | 1 online resource (x, 264 pages) : illustrations |
| Disciplina | 350.8 |
| Soggetto topico |
Government publicity
Communication in public administration Marketing - Management |
| ISBN |
1-317-22261-X
1-315-62230-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910476763303321 |
Pasquier Martial
|
||
| London : , : Routledge, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing management and communications in the public sector / / Martial Pasquier and Jean-Patrick Villeneuve
| Marketing management and communications in the public sector / / Martial Pasquier and Jean-Patrick Villeneuve |
| Autore | Pasquier Martial |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2012 |
| Descrizione fisica | 1 online resource (270 p.) |
| Disciplina | 352.7/48 |
| Altri autori (Persone) | VilleneuveJean-Patrick |
| Collana | Routledge masters in public management |
| Soggetto topico |
Government publicity
Communication in public administration |
| ISBN |
0-203-14492-9
1-136-50460-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing Management and Communications in the Public Sector; Copyright Page; Contents; Plates, figures, tables and boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; 3. Organizations, citizens and consumers; Part II; 4. Basic marketing concepts; 5. Marketing information research; 6. Marketing strategy; 7. Marketing instruments; Part III; 8. Public communications: an introduction; 9. Communications models and strategies; 10. Communications instruments; 11. Communication control; 12. Crisis communication; Appendix: a case study; Index |
| Record Nr. | UNINA-9911003660803321 |
|
Pasquier Martial
|
||
| Abingdon, Oxon : , : Routledge, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||