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Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
| Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia |
| Autore | Parvatiyar Atul |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Descrizione fisica | 1 online resource (693 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
93-5328-773-1
93-5280-818-5 93-5280-819-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910480782903321 |
Parvatiyar Atul
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
| Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia |
| Autore | Parvatiyar Atul |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Descrizione fisica | 1 online resource (629 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Disruptive technologies
Marketing Consumer behavior |
| ISBN |
93-5328-773-1
93-5280-818-5 93-5280-819-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910793240803321 |
|
Parvatiyar Atul
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia
| Handbook of advances in marketing in an era of disruptions : essays in honour of Jagdish N. Sheth / / Atul Parvatiyar, Rajendra Sisodia |
| Autore | Parvatiyar Atul |
| Edizione | [1st edition.] |
| Pubbl/distr/stampa | Los Angeles, CA : , : SAGE Publications, Inc., , 2019 |
| Descrizione fisica | 1 online resource (629 pages) : illustrations |
| Disciplina | 658.8 |
| Soggetto topico |
Disruptive technologies
Marketing Consumer behavior |
| ISBN |
9789353287733
9353287731 9789352808182 9352808185 9789352808199 9352808193 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom-up Perspective from Subsistence Marketplace s -- Chapter 4: Advancing the Study of Marketing's Impactson Society -- Chapter 5: Sh ould Government Regulate Questionable Goods and Services? -- Chapter 6: The Historical Roots of Marketing's Badge of Infamy -- PART II: Marketing for a Better World -- Chapter 7: Environmental Sustainability Innovations, Sustainability Stakeholders and theTriple Bottom Line -- Chapter 8: Building Sustainable and Socially Impactful Businesses at the Ba se of the Pyramid -- Chapter 9: From Bystanders to Owners: Marketing Sustainability Ownership to Stakeholders to Secure Our Future Well-being -- Chapter 10: Sustainability as a Key Component of Marketing Strategy: A Societal Approach -- Chapter 11: Pioneering Research on Sustainability -- PART III: Managing Marketing in a Turbulent World -- Chapter 12: Organizing Marketing for an Era of Digital Turbulence -- Chapter 13: Harnessing Disruptions for Marketing Strategies -- Chapter 14: Economic Tremors and Earthquakes: Sharing, the Sharing Economy, Crowdfunding, Cryptocurrencies and DAOs -- Chapter 15: Funding by the Masses: Crowdfunding Platforms and Their Disruption of Traditional Marke ting Functions -- Chapter 16: Customer Journey Modelling: An Integrated Approach to Quantify the Importance, Contribution and Efficiency of Paid, Owned and Earned Me dia -- Chapter 17: Increasing Marketing's Impact:Making Everyone a Marketer -- PART IV: Enhancing Customer Ex perience and Value.
Chapter 18: Innovating the Customer Experience -- Chapter 19: Customer Centricity in the Digital Age: Rediscovering Value -- Chapter 20: The Contextual Nature of Value in Use -- Chapter 21: Value-based Marketing in Business-to-Business Markets: Foundation, Logic and Propo sal for a Generic Process -- Chapter 22: The 4 As of Marketing Framework and Social Network Platforms -- Chapter 23: Value of Outsourcing Salesand Marketing by CPG Companies in the Age of R etail Disruptions -- PART V: Understanding andManaging Customers -- Chapter 24: Organizational Buying Behaviour: Where We Have Been and Where We Need to Go In -- Chapter 25: Practical Tools and Frameworks for Customer Management in Business Marketing -- Chapter 26: Interactivity and Int ernational Business -- Chapter 27: Are You Ready for Relationship Marketing? It Is a Business Challenge -- Chapter 28: Trust in Persons, Organizations and Systems -- Chapter 29: Can Brand Custodians Cope with Fake News? Marketing Assets in the Age of Truthiness and Post-fact -- PART VI: Marketing Technologies, Analytics and Research Metho ds -- Chapter 30: The Evolution of M arketing Technology -- Chapter 31: Influence of Technology and Data on Customized Marketing Strategy -- Chapter 32: How and Why Artificial Intelligence, Mixed Reality and BlockchainTechnologies Will Change Marketing We Know Today -- Chapter 33: Contemporary Disruptions in the Realm of Research Methods i n Marketing -- Chapter 34: The Two Stars of Marketing Analytics: Automated and Directed Systems -- Chapter 35: Modelling Choice of Multiple Items -- Chapter 36: Integrating Social Media inMarketing Research Courses -- PART VII: Pushing the Frontiers of Marketing Discipline. Chapter 37: Seating Gigerenzer, Gladwin, McClelland, Sheth and Simon at the Same Table:Constructing WorkbenchTheories of Decision Processes That Predict Outcomes Accurately -- Chapter 38: International Marketing as a Discipline -- Chapter 39: The Next Frontier in Marketing: Self-sustaining Marketing, Society and Capitalism through Collaborative Yet Disruptive Partnerships -- Chapter 40: Conscious Marketing: Meaning and Application -- PART VIII: Jagdish Sheth: Impact, Views and Tributes -- Chapter 41: Musings on the Past, Present and Future: An Interview with Jag Sheth -- Chapter 42: Young Jagdish: A Tribute to H is Early Years -- Chapter 43: I Am Standing -- No, I Do NotUse Grecian Formula -- No, I Am Not an International Grad Student: An Essay in Appreciation of Jag Sheth -- Chapter 44: Jagdish Sheth: Evangelizing in and about Emerging Marke ts -- Chapter 45: A Personal Tribute to Jagd ish N. Sheth -- Chapter 46: Multiplicative 4 Ps That Characterize Jag Sh eth -- Chapter 47: Reflections on Jagdish Sheth: A Marketing Role Model -- Chapter 48: Jagdish Sheth: Heart of Marketing -- Chapter 49: A Personal Tribute to Jagdish Sheth for His 80th Birthday -- Chapter 50: Jag Sheth: Thanks to a True Giant! -- Chapter 51: Some of My Background with Jagdish Sheth -- Chapter 52: A Tribute to Jag Sheth:An Extraordinary, One-of-a-Kind Career -- Chapter 53: Jag the Compassionate Master Academic -- Chapter 54: Jag Sheth: Tribute to a Game Changer -- Chapter 55: Jag Sheth: A Blessed Man andan Amazing Role Model -- Chapter 56: Tribute to a Timeless Scholarwith a Brilliant Mind and aBountiful Heart -- Chapter 57: Why Do I Admire Jag Sheth? -- Chapter 58: Jagdish Sheth: A Living Legend, My Guru, Mentor and Benevolent Benef actor -- Chapter 59: Jagdish Sheth: Scholar,Innovator, Mentor andPhilanthropist. Chapter 60: A Tribute to Professor JagdishSheth: A ConsummateMarketer -- Chapter 61: Jag Sheth: A Friend, Guide,Mentor and Father Figure -- Chapter 62: Dr Jagdish N. Sheth: A ServantLeader Scholar, HelpfulScholar, Energetic Scholar,Teacher Scholar and HumbleScholar -- Chapter 63: Jagdish Sheth: The Jaguarof Marketing -- Chapter 64 : Jagdish Sheth: A Statementof Personal Impact andAppreciation -- About the Editors andContributors. |
| Record Nr. | UNINA-9910821904203321 |
|
Parvatiyar Atul
|
||
| Los Angeles, CA : , : SAGE Publications, Inc., , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||