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Competitive Advantage of Customer Centricity / / by Sathit Parniangtong
| Competitive Advantage of Customer Centricity / / by Sathit Parniangtong |
| Autore | Parniangtong Sathit |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (341 pages) : illustrations, tables |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
Leadership Marketing research Customer Relationship Management Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 981-10-4442-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs. |
| Record Nr. | UNINA-9910254904503321 |
Parniangtong Sathit
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Supply Management : Strategic Sourcing / / by Sathit Parniangtong
| Supply Management : Strategic Sourcing / / by Sathit Parniangtong |
| Autore | Parniangtong Sathit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XI, 94 p. 75 illus., 20 illus. in color.) |
| Disciplina | 658.7 |
| Collana | Management for Professionals |
| Soggetto topico |
Business logistics
Leadership Supply Chain Management Business Strategy/Leadership |
| ISBN | 981-10-1723-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Strategic Sourcing: Introduction -- Chapter 2: Strategic Sourcing: Concepts, Principles & Methodology -- Chapter 3: Strategic Sourcing: Internal Analysis -- Chapter 4: Strategic Sourcing: Expenditure Category Strategy Formulation -- Chapter 5: Strategic Sourcing: The Supplier Strategy -- Chapter 6: Strategic Sourcing: Fact-Based Negotiation (FBN) – Planning and Strategy -- Chapter 7: Strategic Sourcing: Required Infrastructure for Supply Management -- Index. |
| Record Nr. | UNINA-9910254954003321 |
|
Parniangtong Sathit
|
||
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||