Marketing : the basics / / Karl Moore and Niketh Pareek |
Autore | Moore Karl <1955-, > |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (246 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | PareekNiketh |
Collana | The basics |
Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
Soggetto genere / forma | Electronic books. |
ISBN |
1-134-17889-1
1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
Record Nr. | UNINA-9910456598803321 |
Moore Karl <1955-, >
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London ; ; New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing : the basics / / Karl Moore and Niketh Pareek |
Autore | Moore Karl <1955-, > |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (246 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | PareekNiketh |
Collana | The basics |
Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
ISBN |
1-135-22590-7
1-134-17889-1 1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
Record Nr. | UNINA-9910780901703321 |
Moore Karl <1955-, >
![]() |
||
London ; ; New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Marketing : the basics / / Karl Moore and Niketh Pareek |
Autore | Moore Karl <1955-, > |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2010 |
Descrizione fisica | 1 online resource (246 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | PareekNiketh |
Collana | The basics |
Soggetto topico |
Consumer behavior - Research
Export marketing - Management Marketing research Marketing - Management |
ISBN |
1-135-22590-7
1-134-17889-1 1-135-22591-5 1-282-44409-3 9786612444098 0-203-87034-4 |
Classificazione | 85.40 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | BOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF ILLUSTRATIONS; INTRODUCTION; 1 WHAT IS MANAGEMENT?; 2 MARKETING AS A CORPORATE FUNCTION; 3 SEGMENTATION, TARGETING AND POSITIONING; 4 ONLINE MARKETING; 5 PRODUCT AND PLACEMENT; 6 PRICE; 7 PROMOTION; 8 PEOPLE; 9 MARKET RESEARCH: SEEKING DEEP INSIGHT INTO THE CUSTOMER'S WORLD AND MIND; 10 GLOBAL MARKETING; GLOSSARY; INDEX |
Record Nr. | UNINA-9910815990603321 |
Moore Karl <1955-, >
![]() |
||
London ; ; New York : , : Routledge, , 2010 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|