Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910511458003321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910795080903321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides
| Brand equity : defining, measuring and managing brand equity / / guest editors, Ravi Pappu and George Christodoulides |
| Pubbl/distr/stampa | [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 |
| Descrizione fisica | 1 online resource (97 pages) : illustrations |
| Disciplina | 658.408 |
| Collana | Journal of Product & Brand Management |
| Soggetto topico | Social responsibility of business |
| ISBN | 1-78743-544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910824846803321 |
| [Place of publication not identified] : , : Emerald Publishing Limited, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||