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The art of being unreasonable [[electronic resource] ] : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
The art of being unreasonable [[electronic resource] ] : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
Autore Broad Eli
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2012
Descrizione fisica 1 online resource (226 p.)
Disciplina 332.6
658
Altri autori (Persone) PandeySwati
BloombergMichael
Soggetto topico Businessmen - United States
Philanthropists - United States
Success in business
Entrepreneurship
Investments
Soggetto genere / forma Electronic books.
ISBN 1-118-23997-0
1-280-59271-0
9786613622549
1-118-22697-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Art of Being Unreasonable: Lessons in Unconventional Thinking; Contents; Foreword; Acknowledgments; 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; 2: Why Not? The Powerful Question; ""Why Not?"" as the First Step to Success; Nothing Sets Me off More Than Being Told I Can't Do Something; ""Why Not?"" Should Be Something You Ask Every Day; 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever
Look Outside Your Personal and Professional Comfort Zone4: Do Your Homework No Matter How Much Time It Takes; Don't Waste Time on Shortcuts-They're Usually Dead Ends; Pay Attention to History; Is Core Competency Just Another Term for Complacency?; Once You've Done Your Homework, Put in the Long Effort-It Will Pay off in Unexpected Ways; Big Ideas Don't Happen in a Moment; You Can't Do it All Yourself, So Ask Questions and Delegate; 5: The Value of Being Second; Follow the Smart First Movers; Markets Evolve and First Movers Sometimes Can't, or Won't, Keep Up
First Movers Always Leave Some Room-You Just Need to Find ItStudy a First Mover's Failure for Clues to Success; Whether You're the First Mover, The Second, or the Last-Just Keep Moving; 6: How to Work 24/7 and Still Get 8 Hours of Sleep; Work Doesn't Have to Be Your Life, But Your Life Is Your Work; Know What You Have to Do, Which is Less Than You Think; Not Everyone Needs 8 Hours; Setting Priorities Means Being Disciplined, but Not Rigid; If You Can't Delegate, It's Not Them, It's You; Try Saying ""Let's Move On""-Even to Me; 7: Bright and Young Is a Winning Combination
Sometimes You Are What You WearInterviews Don't Have to Be Tricky; Qualifications Are Almost Everything; How to Keep 'Em Once You Hire 'Em; Youth Can Be a Risky Bet; Older People Can Be Young Too; 8: Risk; Clinging to Safety Is More Irrational Than Taking Risk; Asking the Key Questions; Risk Can Be Contagious-Don't Catch the Deadly Kind; Never Bet the Farm-Or Even Half the Farm; 9: How to Get Results; Make Sound Promises and Offer Something in Return; Perfect Your Pitch, and Make It Big; 10: Leverage; Some Straight Talk About the Mother of All Loans-Your Mortgage
Spread the Wealth-How to Leverage Doing GoodExtend the Power of Your Dollar-Find Money That Costs Less Than Yours; Leveraging People and Effort Works Just as Well as Leveraging Money; 11: Marketing; Know Your Customers and What Moves Them; Focus on Value Because Your Customers Will; Market Like a Major Player, but Don't Spend Like One; Make What You're Selling Matter-From the Name and Slogan on Down; Selling a Cause Requires More Than Conviction; 12: Investing; Don't Fear Risk, but Don't Take One if You Don't Have to; Focus on Picking an Advisor, Not Stocks; Diversify or Die
Volatility Happens
Record Nr. UNINA-9910461616103321
Broad Eli  
Hoboken, NJ, : John Wiley & Sons, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The art of being unreasonable [[electronic resource] ] : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
The art of being unreasonable [[electronic resource] ] : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
Autore Broad Eli
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2012
Descrizione fisica 1 online resource (226 p.)
Disciplina 332.6
658
Altri autori (Persone) PandeySwati
BloombergMichael
Soggetto topico Businessmen - United States
Philanthropists - United States
Success in business
Entrepreneurship
Investments
ISBN 1-118-23997-0
1-280-59271-0
9786613622549
1-118-22697-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Art of Being Unreasonable: Lessons in Unconventional Thinking; Contents; Foreword; Acknowledgments; 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; 2: Why Not? The Powerful Question; ""Why Not?"" as the First Step to Success; Nothing Sets Me off More Than Being Told I Can't Do Something; ""Why Not?"" Should Be Something You Ask Every Day; 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever
Look Outside Your Personal and Professional Comfort Zone4: Do Your Homework No Matter How Much Time It Takes; Don't Waste Time on Shortcuts-They're Usually Dead Ends; Pay Attention to History; Is Core Competency Just Another Term for Complacency?; Once You've Done Your Homework, Put in the Long Effort-It Will Pay off in Unexpected Ways; Big Ideas Don't Happen in a Moment; You Can't Do it All Yourself, So Ask Questions and Delegate; 5: The Value of Being Second; Follow the Smart First Movers; Markets Evolve and First Movers Sometimes Can't, or Won't, Keep Up
First Movers Always Leave Some Room-You Just Need to Find ItStudy a First Mover's Failure for Clues to Success; Whether You're the First Mover, The Second, or the Last-Just Keep Moving; 6: How to Work 24/7 and Still Get 8 Hours of Sleep; Work Doesn't Have to Be Your Life, But Your Life Is Your Work; Know What You Have to Do, Which is Less Than You Think; Not Everyone Needs 8 Hours; Setting Priorities Means Being Disciplined, but Not Rigid; If You Can't Delegate, It's Not Them, It's You; Try Saying ""Let's Move On""-Even to Me; 7: Bright and Young Is a Winning Combination
Sometimes You Are What You WearInterviews Don't Have to Be Tricky; Qualifications Are Almost Everything; How to Keep 'Em Once You Hire 'Em; Youth Can Be a Risky Bet; Older People Can Be Young Too; 8: Risk; Clinging to Safety Is More Irrational Than Taking Risk; Asking the Key Questions; Risk Can Be Contagious-Don't Catch the Deadly Kind; Never Bet the Farm-Or Even Half the Farm; 9: How to Get Results; Make Sound Promises and Offer Something in Return; Perfect Your Pitch, and Make It Big; 10: Leverage; Some Straight Talk About the Mother of All Loans-Your Mortgage
Spread the Wealth-How to Leverage Doing GoodExtend the Power of Your Dollar-Find Money That Costs Less Than Yours; Leveraging People and Effort Works Just as Well as Leveraging Money; 11: Marketing; Know Your Customers and What Moves Them; Focus on Value Because Your Customers Will; Market Like a Major Player, but Don't Spend Like One; Make What You're Selling Matter-From the Name and Slogan on Down; Selling a Cause Requires More Than Conviction; 12: Investing; Don't Fear Risk, but Don't Take One if You Don't Have to; Focus on Picking an Advisor, Not Stocks; Diversify or Die
Volatility Happens
Record Nr. UNINA-9910790277603321
Broad Eli  
Hoboken, NJ, : John Wiley & Sons, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The art of being unreasonable : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
The art of being unreasonable : lessons in unconventional thinking / / Eli Broad, with Swati Pandey ; [foreward by Michael Bloomberg]
Autore Broad Eli
Edizione [1st edition]
Pubbl/distr/stampa Hoboken, NJ, : John Wiley & Sons, c2012
Descrizione fisica 1 online resource (226 p.)
Disciplina 332.6
658
Altri autori (Persone) PandeySwati
BloombergMichael
Soggetto topico Businessmen - United States
Philanthropists - United States
Success in business
Entrepreneurship
Investments
ISBN 1-118-23997-0
1-280-59271-0
9786613622549
1-118-22697-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The Art of Being Unreasonable: Lessons in Unconventional Thinking; Contents; Foreword; Acknowledgments; 1: The Art of Being Unreasonable; Being Unreasonably Unreasonable; Discovering the Art of Unreason; 2: Why Not? The Powerful Question; ""Why Not?"" as the First Step to Success; Nothing Sets Me off More Than Being Told I Can't Do Something; ""Why Not?"" Should Be Something You Ask Every Day; 3: Forget Conventional Wisdom; Conventional Wisdom Strangles Innovation; Innovation Is a Permanent Revolution; Success Is a Starting Point, Not a Conclusion; Nothing Lasts Forever
Look Outside Your Personal and Professional Comfort Zone4: Do Your Homework No Matter How Much Time It Takes; Don't Waste Time on Shortcuts-They're Usually Dead Ends; Pay Attention to History; Is Core Competency Just Another Term for Complacency?; Once You've Done Your Homework, Put in the Long Effort-It Will Pay off in Unexpected Ways; Big Ideas Don't Happen in a Moment; You Can't Do it All Yourself, So Ask Questions and Delegate; 5: The Value of Being Second; Follow the Smart First Movers; Markets Evolve and First Movers Sometimes Can't, or Won't, Keep Up
First Movers Always Leave Some Room-You Just Need to Find ItStudy a First Mover's Failure for Clues to Success; Whether You're the First Mover, The Second, or the Last-Just Keep Moving; 6: How to Work 24/7 and Still Get 8 Hours of Sleep; Work Doesn't Have to Be Your Life, But Your Life Is Your Work; Know What You Have to Do, Which is Less Than You Think; Not Everyone Needs 8 Hours; Setting Priorities Means Being Disciplined, but Not Rigid; If You Can't Delegate, It's Not Them, It's You; Try Saying ""Let's Move On""-Even to Me; 7: Bright and Young Is a Winning Combination
Sometimes You Are What You WearInterviews Don't Have to Be Tricky; Qualifications Are Almost Everything; How to Keep 'Em Once You Hire 'Em; Youth Can Be a Risky Bet; Older People Can Be Young Too; 8: Risk; Clinging to Safety Is More Irrational Than Taking Risk; Asking the Key Questions; Risk Can Be Contagious-Don't Catch the Deadly Kind; Never Bet the Farm-Or Even Half the Farm; 9: How to Get Results; Make Sound Promises and Offer Something in Return; Perfect Your Pitch, and Make It Big; 10: Leverage; Some Straight Talk About the Mother of All Loans-Your Mortgage
Spread the Wealth-How to Leverage Doing GoodExtend the Power of Your Dollar-Find Money That Costs Less Than Yours; Leveraging People and Effort Works Just as Well as Leveraging Money; 11: Marketing; Know Your Customers and What Moves Them; Focus on Value Because Your Customers Will; Market Like a Major Player, but Don't Spend Like One; Make What You're Selling Matter-From the Name and Slogan on Down; Selling a Cause Requires More Than Conviction; 12: Investing; Don't Fear Risk, but Don't Take One if You Don't Have to; Focus on Picking an Advisor, Not Stocks; Diversify or Die
Volatility Happens
Record Nr. UNINA-9910816078503321
Broad Eli  
Hoboken, NJ, : John Wiley & Sons, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui