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Manage to Win [[electronic resource] ] : Revitalize Your Business, Wrong-Foot Your Competitors
| Manage to Win [[electronic resource] ] : Revitalize Your Business, Wrong-Foot Your Competitors |
| Autore | Paley Norton |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 2005 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.4012 |
| Soggetto topico |
Business planning
Vocational Guidance Commerce Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-85418-552-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Foreword; About the Author; Contents; Introduction; ONE Revitalize Your Strategies Reinvent Your Managerial Skills; TWO Estimate Your Chances For Success; THREE Act With Speed And Decisiveness; FOUR Develop Offensive Strategies: Your Defining Moment As A Manager; FIVE Energize Your Company's Potential - Develop Invincibility; SIX Create An Ongoing Momentum Among Your Employees - The Possibilities Are Limitless; SEVEN Strategies To Activate Profitable Growth; EIGHT Lead By Making Strategic Maneuvers; NINE Manage By Harnessing The Full Potential Of Your People
TEN Lead By Signs, Signals And MovementsELEVEN Manage By Understanding The Nature Of Markets; TWELVE Lead By Employing Agents - The Manager's Lifeline To Successful Performance; THIRTEEN Implementing Tactics: The Hands-On Test Of Leadership; CONCLUSION Looking Ahead As You Manage To Win; Appendix |
| Record Nr. | UNINA-9910450041403321 |
Paley Norton
|
||
| London, : Thorogood Publishing, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manage to win [[electronic resource] ] : revitalize your business, wrong-foot your competitors / / Norton Paley
| Manage to win [[electronic resource] ] : revitalize your business, wrong-foot your competitors / / Norton Paley |
| Autore | Paley Norton |
| Pubbl/distr/stampa | London, : Thorogood Pub. Ltd., c2005 |
| Disciplina | 658.4/012 |
| Soggetto topico |
Business planning
Strategic planning Management Business & Economics Management Theory |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-23366-4
9786610233663 1-4237-8714-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996207988903316 |
|
Paley Norton
|
||
| London, : Thorogood Pub. Ltd., c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Manage to win [[electronic resource] ] : revitalize your business, wrong-foot your competitors / / Norton Paley
| Manage to win [[electronic resource] ] : revitalize your business, wrong-foot your competitors / / Norton Paley |
| Autore | Paley Norton |
| Pubbl/distr/stampa | London, : Thorogood Pub. Ltd., c2005 |
| Disciplina | 658.4/012 |
| Soggetto topico |
Business planning
Strategic planning Management Business & Economics Management Theory |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-23366-4
9786610233663 1-4237-8714-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679445203321 |
|
Paley Norton
|
||
| London, : Thorogood Pub. Ltd., c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Manage to Win [[electronic resource] ] : Revitalize Your Business, Wrong-Foot Your Competitors
| Manage to Win [[electronic resource] ] : Revitalize Your Business, Wrong-Foot Your Competitors |
| Autore | Paley Norton |
| Pubbl/distr/stampa | London, : Thorogood Publishing, 2005 |
| Descrizione fisica | 1 online resource (450 p.) |
| Disciplina | 658.4012 |
| Soggetto topico |
Business planning
Vocational Guidance Commerce Business & Economics |
| ISBN | 1-85418-552-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Foreword; About the Author; Contents; Introduction; ONE Revitalize Your Strategies Reinvent Your Managerial Skills; TWO Estimate Your Chances For Success; THREE Act With Speed And Decisiveness; FOUR Develop Offensive Strategies: Your Defining Moment As A Manager; FIVE Energize Your Company's Potential - Develop Invincibility; SIX Create An Ongoing Momentum Among Your Employees - The Possibilities Are Limitless; SEVEN Strategies To Activate Profitable Growth; EIGHT Lead By Making Strategic Maneuvers; NINE Manage By Harnessing The Full Potential Of Your People
TEN Lead By Signs, Signals And MovementsELEVEN Manage By Understanding The Nature Of Markets; TWELVE Lead By Employing Agents - The Manager's Lifeline To Successful Performance; THIRTEEN Implementing Tactics: The Hands-On Test Of Leadership; CONCLUSION Looking Ahead As You Manage To Win; Appendix |
| Record Nr. | UNINA-9910783486403321 |
|
Paley Norton
|
||
| London, : Thorogood Publishing, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley
| The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London, : Thorogood, c2005 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Business logistics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
9786611204969
1-281-20496-X 1-4237-8707-2 1-85418-404-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets
SIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers THIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies |
| Record Nr. | UNINA-9910451028603321 |
|
Paley Norton
|
||
| London, : Thorogood, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley
| The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London, : Thorogood, c2005 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Business logistics |
| ISBN |
9786611204969
1-281-20496-X 1-4237-8707-2 1-85418-404-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets
SIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers THIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies |
| Record Nr. | UNISA-996217131903316 |
|
Paley Norton
|
||
| London, : Thorogood, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley
| The manager's guide to competitive marketing strategies, third edition [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London, : Thorogood, c2005 |
| Descrizione fisica | 1 online resource (426 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing - Management
Business logistics |
| ISBN |
9786611204969
1-281-20496-X 1-4237-8707-2 1-85418-404-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
About the author; Introduction; PART ONE Competitive marketing strategies: The hallmark of an effective manager; ONE Competitive marketing strategies in action; PART TWO Develop a competitive analysis; TWO External analysis: Understand the competitive world surrounding you; THREE Internal analysis: The central framework for implementing competitive marketing strategies; PART THREE Market intelligence and planning; FOUR Developing a marketing intelligence system: The underpinnings of your marketing strategy; FIVE Marketing research: The primary tool to stay in touch with customers and markets
SIX Strategic marketing planning: Shaping your company's growth and prosperitySEVEN Developing the marketing plan: Initiating rock-solid action; PART FOUR Specific competitive strategies; EIGHT Market strategies: Applying resources for maximum impact; NINE Product/service strategies: Your lifeline to growth and competitive advantage; TEN Pricing for profits: Strategies to maintain premium prices and higher margins; ELEVEN Promotional strategies: Plan a total communications mix; TWELVE Supply chain strategies: A demanddriven lifeline to your customers THIRTEEN Maintaining a global perspective: Thinking like a strategistAPPENDIX Checklists for developing competitive strategies |
| Record Nr. | UNINA-9910662047903321 |
|
Paley Norton
|
||
| London, : Thorogood, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing strategy desktop guide [[electronic resource] /] / Norton Paley
| The marketing strategy desktop guide [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Thorogood, c2007 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina | 658.8 |
| Collana | Desktop Guide |
| Soggetto topico |
Marketing - Management
Marketing - Planning Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-20527-3
9786611205270 1-85418-621-3 1-4356-3160-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the author; Icons; Contents; Introduction; 1. How to manage marketing in the 21st century; 2. How to manage your marketing strategy (Part 1); 3. How to manage your marketing strategy (Part 2); 4. How to manage your competitor intelligence; 5. How to manage your strategic marketing plans; 6. How to manage your markets: The power of segmentation; 7. How to manage your product strategy; 8. How to manage your communications strategy; 9. How to manage your pricing strategy; 10. How to manage your distribution strategy; 11. How to think like a strategist |
| Record Nr. | UNINA-9910451598203321 |
|
Paley Norton
|
||
| London, : Thorogood, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing strategy desktop guide [[electronic resource] /] / Norton Paley
| The marketing strategy desktop guide [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | London, : Thorogood, c2007 |
| Descrizione fisica | 1 online resource (266 p.) |
| Disciplina | 658.8 |
| Collana | Desktop Guide |
| Soggetto topico |
Marketing - Management
Marketing - Planning Strategic planning |
| ISBN |
1-281-20527-3
9786611205270 1-85418-621-3 1-4356-3160-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | About the author; Icons; Contents; Introduction; 1. How to manage marketing in the 21st century; 2. How to manage your marketing strategy (Part 1); 3. How to manage your marketing strategy (Part 2); 4. How to manage your competitor intelligence; 5. How to manage your strategic marketing plans; 6. How to manage your markets: The power of segmentation; 7. How to manage your product strategy; 8. How to manage your communications strategy; 9. How to manage your pricing strategy; 10. How to manage your distribution strategy; 11. How to think like a strategist |
| Record Nr. | UNINA-9910778243503321 |
|
Paley Norton
|
||
| London, : Thorogood, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing strategy desktop guide [[electronic resource] /] / Norton Paley
| The marketing strategy desktop guide [[electronic resource] /] / Norton Paley |
| Autore | Paley Norton |
| Pubbl/distr/stampa | London, : Thorogood, c2000 |
| Disciplina | 658.8 |
| Collana | Desktop guide |
| Soggetto topico |
Marketing - Management
Strategic planning Marketing - Planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-23293-5
9786610232932 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996262836703316 |
|
Paley Norton
|
||
| London, : Thorogood, c2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
