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Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
Autore Oriard Michael <1948->
Edizione [[New ed.]]
Pubbl/distr/stampa Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010
Descrizione fisica 1 online resource (343 p.)
Disciplina 796.332/64
Soggetto topico Football - United States - Management
Football - United States - Marketing
Soggetto genere / forma Electronic books.
ISBN 1-4696-0499-X
0-8078-9965-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Record Nr. UNINA-9910458891103321
Oriard Michael <1948->  
Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
Autore Oriard Michael <1948->
Edizione [[New ed.]]
Pubbl/distr/stampa Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010
Descrizione fisica 1 online resource (343 p.)
Disciplina 796.332/64
Soggetto topico Football - United States - Management
Football - United States - Marketing
ISBN 979-88-908403-5-6
1-4696-0499-X
0-8078-9965-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white.
Record Nr. UNINA-9910785338303321
Oriard Michael <1948->  
Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
King Football [[electronic resource] ] : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
King Football [[electronic resource] ] : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
Autore Oriard Michael <1948->
Pubbl/distr/stampa Chapel Hill, : University of North Carolina Press, c2001
Descrizione fisica 1 online resource (507 p.)
Disciplina 796.332/09/041
Soggetto topico Football - History - 20th century
Mass media and sports - History - 20th century
Soggetto genere / forma Electronic books.
ISBN 0-8078-6403-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Illustrations; Preface; Introduction; The Reign of ''King Football''; Football, the Media, and American Culture; Part I. In the Kingdom of Football; 1. Reading, Watching, & Listening to Football; 2. Local Football; 3. Who Cares about Reform?; 4. Players' or Coaches' Whose Game Is It?; 5. Gridiron, U.S.A.; 6. Sanctioning Savagery; Part II. What We Think About When We Think about Football; 7. Class?; 8. Ethnicity; 9. Race; 10. Masculinity; Epilogue: Into the Age of Television; Appendix A: Football Films, 1920–1960
Appendix B: Football Covers on the Saturday Evening Post and Collier's, 1920–1960 Appendix C: Football Fiction in the Saturday Evening Post and Collier's, 1920–1960; Notes; Notes; Abbreviations; Bibliography; Index;
Record Nr. UNINA-9910451907003321
Oriard Michael <1948->  
Chapel Hill, : University of North Carolina Press, c2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
King Football : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
King Football : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
Autore Oriard Michael <1948->
Pubbl/distr/stampa Chapel Hill : , : University of North Carolina Press, , 2001
Descrizione fisica 1 online resource (xiv, 491 pages) : illustrations
Disciplina 796.332/09/041
Soggetto topico Football - History - 20th century
Football - Social aspects - United States
Mass media and sports - History - 20th century
ISBN 979-88-908736-1-3
0-8078-6403-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Illustrations; Preface; Introduction; The Reign of ''King Football''; Football, the Media, and American Culture; Part I. In the Kingdom of Football; 1. Reading, Watching, & Listening to Football; 2. Local Football; 3. Who Cares about Reform?; 4. Players' or Coaches' Whose Game Is It?; 5. Gridiron, U.S.A.; 6. Sanctioning Savagery; Part II. What We Think About When We Think about Football; 7. Class?; 8. Ethnicity; 9. Race; 10. Masculinity; Epilogue: Into the Age of Television; Appendix A: Football Films, 1920–1960
Appendix B: Football Covers on the Saturday Evening Post and Collier's, 1920–1960 Appendix C: Football Fiction in the Saturday Evening Post and Collier's, 1920–1960; Notes; Notes; Abbreviations; Bibliography; Index;
Record Nr. UNINA-9910777409603321
Oriard Michael <1948->  
Chapel Hill : , : University of North Carolina Press, , 2001
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui