Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
| Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author |
| Autore | Oriard Michael <1948-> |
| Edizione | [[New ed.]] |
| Pubbl/distr/stampa | Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010 |
| Descrizione fisica | 1 online resource (343 p.) |
| Disciplina | 796.332/64 |
| Soggetto topico |
Football - United States - Management
Football - United States - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4696-0499-X
0-8078-9965-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. |
| Record Nr. | UNINA-9910458891103321 |
Oriard Michael <1948->
|
||
| Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author
| Brand NFL : Making and Selling America's Favorite Sport / / Michael Oriard ; with a new afterword by the author |
| Autore | Oriard Michael <1948-> |
| Edizione | [[New ed.]] |
| Pubbl/distr/stampa | Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010 |
| Descrizione fisica | 1 online resource (343 p.) |
| Disciplina | 796.332/64 |
| Soggetto topico |
Football - United States - Management
Football - United States - Marketing |
| ISBN |
979-88-908403-5-6
1-4696-0499-X 0-8078-9965-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The creation of the modern NFL in the 1960's -- No freedom, no football -- The end of the Rozelle era -- The new NFL -- Football as product -- Football in black and white. |
| Record Nr. | UNINA-9910785338303321 |
Oriard Michael <1948->
|
||
| Chapel Hill [N.C.] : , : University of North Carolina Press, , 2010 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
King Football [[electronic resource] ] : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
| King Football [[electronic resource] ] : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard |
| Autore | Oriard Michael <1948-> |
| Pubbl/distr/stampa | Chapel Hill, : University of North Carolina Press, c2001 |
| Descrizione fisica | 1 online resource (507 p.) |
| Disciplina | 796.332/09/041 |
| Soggetto topico |
Football - History - 20th century
Mass media and sports - History - 20th century |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8078-6403-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Illustrations; Preface; Introduction; The Reign of ''King Football''; Football, the Media, and American Culture; Part I. In the Kingdom of Football; 1. Reading, Watching, & Listening to Football; 2. Local Football; 3. Who Cares about Reform?; 4. Players' or Coaches' Whose Game Is It?; 5. Gridiron, U.S.A.; 6. Sanctioning Savagery; Part II. What We Think About When We Think about Football; 7. Class?; 8. Ethnicity; 9. Race; 10. Masculinity; Epilogue: Into the Age of Television; Appendix A: Football Films, 1920–1960
Appendix B: Football Covers on the Saturday Evening Post and Collier's, 1920–1960 Appendix C: Football Fiction in the Saturday Evening Post and Collier's, 1920–1960; Notes; Notes; Abbreviations; Bibliography; Index; |
| Record Nr. | UNINA-9910451907003321 |
Oriard Michael <1948->
|
||
| Chapel Hill, : University of North Carolina Press, c2001 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
King Football : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard
| King Football : sport and spectacle in the golden age of radio and newsreels, movies and magazines, the weekly & the daily press / / Michael Oriard |
| Autore | Oriard Michael <1948-> |
| Pubbl/distr/stampa | Chapel Hill : , : University of North Carolina Press, , 2001 |
| Descrizione fisica | 1 online resource (xiv, 491 pages) : illustrations |
| Disciplina | 796.332/09/041 |
| Soggetto topico |
Football - History - 20th century
Football - Social aspects - United States Mass media and sports - History - 20th century |
| ISBN |
979-88-908736-1-3
0-8078-6403-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Illustrations; Preface; Introduction; The Reign of ''King Football''; Football, the Media, and American Culture; Part I. In the Kingdom of Football; 1. Reading, Watching, & Listening to Football; 2. Local Football; 3. Who Cares about Reform?; 4. Players' or Coaches' Whose Game Is It?; 5. Gridiron, U.S.A.; 6. Sanctioning Savagery; Part II. What We Think About When We Think about Football; 7. Class?; 8. Ethnicity; 9. Race; 10. Masculinity; Epilogue: Into the Age of Television; Appendix A: Football Films, 1920–1960
Appendix B: Football Covers on the Saturday Evening Post and Collier's, 1920–1960 Appendix C: Football Fiction in the Saturday Evening Post and Collier's, 1920–1960; Notes; Notes; Abbreviations; Bibliography; Index; |
| Record Nr. | UNINA-9910777409603321 |
Oriard Michael <1948->
|
||
| Chapel Hill : , : University of North Carolina Press, , 2001 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||