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Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors
| Advances in advertising research [[electronic resource] ] . vol. IV : the changing roles of advertising / / Sara Rosengren, Micael Dahlen, Shintaro Okazaki, editors |
| Edizione | [1st ed. 2013.] |
| Pubbl/distr/stampa | Munich, : Springer, 2013 |
| Descrizione fisica | 1 online resource (406 p.) |
| Disciplina | 659.1 |
| Altri autori (Persone) |
RosengrenSara
DahlenMicael OkazakiShintaro |
| Collana | European Advertising Academy |
| Soggetto topico |
Advertising - Research
Marketing - Research |
| ISBN | 3-658-02365-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising. |
| Record Nr. | UNINA-9910733725903321 |
| Munich, : Springer, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki
| Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising / / edited by Ivana Bušljeta Banks, Patrick De Pelsmacker, Shintaro Okazaki |
| Edizione | [1st ed. 2015.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Descrizione fisica | 1 online resource (324 p.) |
| Disciplina | 659.1 |
| Collana | European Advertising Academy |
| Soggetto topico |
Marketing
Market research Management Market Research/Competitive Intelligence |
| ISBN | 3-658-08132-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. |
| Record Nr. | UNINA-9910298509403321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||