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Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan
| Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan |
| Autore | Ogden-Barnes Steve |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 658.82 |
| Collana | Marketing strategy collection |
| Soggetto topico | Sales promotion |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
advertising
consumer promotions decision making marketing monetary promotions nonmonetary promotions retail sales promotion |
| ISBN | 1-63157-048-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index. |
| Record Nr. | UNINA-9910460337703321 |
Ogden-Barnes Steve
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan
| Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan |
| Autore | Ogden-Barnes Steve |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 658.82 |
| Collana | Marketing strategy collection |
| Soggetto topico | Sales promotion |
| Soggetto non controllato |
advertising
consumer promotions decision making marketing monetary promotions nonmonetary promotions retail sales promotion |
| ISBN | 1-63157-048-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index. |
| Record Nr. | UNINA-9910787392703321 |
|
Ogden-Barnes Steve
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan
| Sales promotion decision making : concepts, principles, and practice / / Steve Ogden-Barnes and Stella Minahan |
| Autore | Ogden-Barnes Steve |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 |
| Descrizione fisica | 1 online resource (160 p.) |
| Disciplina | 658.82 |
| Collana | Marketing strategy collection |
| Soggetto topico | Sales promotion |
| Soggetto non controllato |
advertising
consumer promotions decision making marketing monetary promotions nonmonetary promotions retail sales promotion |
| ISBN | 1-63157-048-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Sales promotions and the new world of retail -- 2. The many faces of sales promotions -- 3. Roles, functions, and benefits -- 4. Monetary promotions -- 5. Nonmonetary sales promotions -- 6. Sales promotion decision making: processes and influences -- 7. Case study research method -- 8. Supermarket industry -- 9. Hardware and home improvement -- 10. Department store -- 11. Cross-case analysis -- 12. Improving sales promotion decision making -- References -- Index. |
| Record Nr. | UNINA-9910818458803321 |
|
Ogden-Barnes Steve
|
||
| New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||