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Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910450283403321 |
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910783302503321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades
| Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
| Autore | Gunter Barrie |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
| Descrizione fisica | 1 online resource (195 p.) |
| Disciplina | 302.23/45/083 |
| Altri autori (Persone) |
OatesCaroline
BladesMark |
| Soggetto topico |
Television advertising and children
Advertising and children |
| ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910817659303321 |
|
Gunter Barrie
|
||
| Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||