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The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910780284203321 |
O'Shaughnessy John <1927-2023, >
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| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
| The marketing power of emotion / / John O'Shaughnessy, Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Pubbl/distr/stampa | New York, New York : , : Oxford University Press, , 2003 |
| Descrizione fisica | 1 online resource (283 p.) |
| Disciplina | 658.8/342 |
| Soggetto topico |
Consumer behavior
Consumers - Psychology Marketing - Psychological aspects Advertising - Psychological aspects Decision making - Psychological aspects Emotions - Economic aspects |
| ISBN |
0-19-770335-6
1423763165 1-280-48216-8 1-60256-771-9 1-4237-6316-5 0-19-534866-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 The Scope of Emotion in Marketing, 3 --2 Generating Emotion: Value Systems, Emotive Stimuli, and Appraisal, 35 --3 Generating Emotion: Beliefs and Wishes, 71 --4 Generating Emotion: Emotional Responses, 119 --5 Predicting, Changing, and Influencing Emotional Responses, 151 --6 Branding and Emotion, 179 --7 Emotion in Building Brand Equity, 209 --Notes, 247 --Index, 261. |
| Record Nr. | UNINA-9910818683603321 |
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O'Shaughnessy John <1927-2023, >
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| New York, New York : , : Oxford University Press, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John <1927-2023, > |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| ISBN |
1-134-35409-6
1-134-35410-X 0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Classificazione | 05.31 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910788595103321 |
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O'Shaughnessy John <1927-2023, >
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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