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Business organization [[electronic resource]] / John O'Shaughnessy
| Business organization [[electronic resource]] / John O'Shaughnessy |
| Autore | O'Shaughnessy John |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 2013 |
| Descrizione fisica | 1 online resource (198 p.) |
| Disciplina | 658 |
| Collana | Routledge Library Editions: Organizations: Theory & Behaviour |
| Soggetto topico |
Organization
Industrial organization |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-203-62353-3
1-138-96522-7 1-135-96038-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Foreword. Preface. 1. Introduction. 2. The Classical Approach: Determining Objectives, Grouping Activities, Span of control, Grouping to achieve economies of Scale, Conflict of Factors, Decentralization and Divisionalisation, Establishing Relationships. 3. The Human Relations Approach: Individual Needs and Wants, Behaviour of Work Groups, Behaviour of the Supervisor, Inter-Group Behaviour. 4. The Systems Approach: Systems Definition, Systems Approach to Organization, Analysing the Decision areas and Establishing Information Needs, Designing the Communication Channels for the Information Flow, Grouping Decision Areas to Minimize Communications Burden. Postscript and Summary. Appendix 1: Illustrative Systems Study. 2: Decision Schedule. References. Index. |
| Record Nr. | UNINA-9910452287503321 |
O'Shaughnessy John
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| London ; ; New York, : Routledge, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy
| Persuasion in advertising / / John O'Shaughnessy and Nicholas Jackson O'Shaughnessy |
| Autore | O'Shaughnessy John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2004 |
| Descrizione fisica | 1 online resource (233 p.) |
| Disciplina | 659.1/01/9 |
| Altri autori (Persone) | O'ShaughnessyNicholas J. <1954-> |
| Soggetto topico |
Advertising - Psychological aspects
Persuasion (Psychology) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-35410-X
0-429-23008-7 0-415-32224-3 0-203-29998-1 1-280-06210-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; case studies; advertisement examples; Preface; Acknowledgements; What facilitates persuasion and what inhibits it?; Rationality, symbolism and emotion in persuasion; Persuasive advertising appeals, 1; Persuasive advertising appeals, 2; Persuasive advertising appeals, 3: cognitive approaches; Persuasive advertising appeals, 4; Notes; Index |
| Record Nr. | UNINA-9910463370403321 |
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O'Shaughnessy John
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| London ; ; New York : , : Routledge, , 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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