Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana
| Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (103 p.) |
| Altri autori (Persone) |
NwankwoSonny
RugimbanaRobert |
| Collana | Management decision |
| Soggetto topico | Management - Africa |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51175-3
9786610511754 1-84544-553-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910450026203321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana
| Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (103 p.) |
| Altri autori (Persone) |
NwankwoSonny
RugimbanaRobert |
| Collana | Management decision |
| Soggetto topico | Management - Africa |
| ISBN |
1-280-51175-3
9786610511754 1-84544-553-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910777377803321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana
| Africa can claim the 21st century [[electronic resource] /] / Guest editors Sonny Nwankwo and Robert Rugimbana |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2003 |
| Descrizione fisica | 1 online resource (103 p.) |
| Disciplina | 338.96 |
| Altri autori (Persone) |
NwankwoSonny
RugimbanaRobert |
| Collana | Management decision |
| Soggetto topico | Management - Africa |
| ISBN |
1-280-51175-3
9786610511754 1-84544-553-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents -- Abstracts & -- keywords -- Introduction -- On the internal drivers of export performance among Nigerian firms -- Exploring the potentialities of export processing free zones (EPZs) for economic development in Africa -- The effects of normative social belief systems and customer satisfaction on rural savings programs in Ghana -- Cultural orientation: its relationship with market orientation, innovation and organisational performance -- The structural adjustment programme and marketing in the manufacturing industry in Nigeria -- Leadership lessons from the African tree -- The influence of selected factors on perceptions of the general public regarding services provided by medical practitioners -- Technology management in the Sudan -- HRM and the commitment rhetoric -- Internalising effectiveness and accountability for the public good -- Tourism in Africa's economic development -- Transnational law and technology as potential forces against corruption in Africa -- Debt burden and corruption impacts. |
| Record Nr. | UNINA-9910812686403321 |
| Bradford, England, : Emerald Group Publishing, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi
| Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (459 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
0-429-99997-6
0-429-50546-9 0-429-99998-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries
7 Managing products and customer value: implications for SME marketing -- 8 Choosing the right pricing strategy -- 9 The reality of distribution faced by SMEs: a perspective from the UK -- 10 Marketing communications for the SME -- 11 Internet marketing -- 12 Retailing and SME marketing -- 13 Small and medium-sized enterprise retailing in the UK -- 14 Relationship marketing and networks in entrepreneurship -- 15 Internal marketing and service excellence in SMEs -- 16 Crowdfunding of SMEs -- 17 International entrepreneurship and small and medium-sized enterprises 18 Born global SME in contemporary markets -- 19 Cross cultural marketing strategies: for small and medium-sized firms -- 20 Marketing planning in small businesses -- 21 Contemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibility -- 22 The future of SME marketing and operations: critical change drivers -- 23 Religion and the SME -- 24 SMEs and market growth: contemporary reflections on why and how they grow -- 25 Developing entrepreneurial marketing competencies -- 26 Marketing in the informal economy: an entrepreneurial perspective and research agenda List of contributors -- Index |
| Record Nr. | UNINA-9910793908603321 |
| Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi
| Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (459 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
0-429-99997-6
0-429-50546-9 0-429-99998-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries
7 Managing products and customer value: implications for SME marketing -- 8 Choosing the right pricing strategy -- 9 The reality of distribution faced by SMEs: a perspective from the UK -- 10 Marketing communications for the SME -- 11 Internet marketing -- 12 Retailing and SME marketing -- 13 Small and medium-sized enterprise retailing in the UK -- 14 Relationship marketing and networks in entrepreneurship -- 15 Internal marketing and service excellence in SMEs -- 16 Crowdfunding of SMEs -- 17 International entrepreneurship and small and medium-sized enterprises 18 Born global SME in contemporary markets -- 19 Cross cultural marketing strategies: for small and medium-sized firms -- 20 Marketing planning in small businesses -- 21 Contemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibility -- 22 The future of SME marketing and operations: critical change drivers -- 23 Religion and the SME -- 24 SMEs and market growth: contemporary reflections on why and how they grow -- 25 Developing entrepreneurial marketing competencies -- 26 Marketing in the informal economy: an entrepreneurial perspective and research agenda List of contributors -- Index |
| Record Nr. | UNINA-9910799932803321 |
| Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi
| Entrepreneurship marketing : principles and practice of SME marketing / / edited by Sonny Nwankwo and Ayantunji Gbadamosi |
| Edizione | [Second edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 |
| Descrizione fisica | 1 online resource (459 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
0-429-99997-6
0-429-50546-9 0-429-99998-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and medium-sized enterprises -- 4 The entrepreneurship marketing environment -- 5 Buyer behaviour in the 21st century: implications for SME marketing -- 6 Revisiting entrepreneurship marketing research: towards a framework for SMEs in developing countries
7 Managing products and customer value: implications for SME marketing -- 8 Choosing the right pricing strategy -- 9 The reality of distribution faced by SMEs: a perspective from the UK -- 10 Marketing communications for the SME -- 11 Internet marketing -- 12 Retailing and SME marketing -- 13 Small and medium-sized enterprise retailing in the UK -- 14 Relationship marketing and networks in entrepreneurship -- 15 Internal marketing and service excellence in SMEs -- 16 Crowdfunding of SMEs -- 17 International entrepreneurship and small and medium-sized enterprises 18 Born global SME in contemporary markets -- 19 Cross cultural marketing strategies: for small and medium-sized firms -- 20 Marketing planning in small businesses -- 21 Contemporary issues in entrepreneurship marketing: sustainability, ethics, and social responsibility -- 22 The future of SME marketing and operations: critical change drivers -- 23 Religion and the SME -- 24 SMEs and market growth: contemporary reflections on why and how they grow -- 25 Developing entrepreneurial marketing competencies -- 26 Marketing in the informal economy: an entrepreneurial perspective and research agenda List of contributors -- Index |
| Record Nr. | UNINA-9910826076003321 |
| Abingdon, Oxon ; ; New York, NY : , : Routledge, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||