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Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
| Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower |
| Autore | Nour David |
| Pubbl/distr/stampa | Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
658
658.4092 |
| Collana | ASAE/Jossey-Bass Series |
| Soggetto topico |
Leadership
Social networks - Economic aspects Strategic planning |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-89126-0
1-118-83410-0 1-118-83416-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Return on Impact: Leadership Strategies For The Age of Connected Relationships; Copyright; Contents; Integrated QR Codes; QR Codes; Welcome to the Age of Empowered Customers!; "There are no shortcuts!"; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story...; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That...
Member/Customer-Centric Expectations: 1 to Everything7 Measures of Success, The Decision to Join, and Race for Relevance; Chapter 2: Develop a Robust Social Strategy, an Imperative First Step; The Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT Chapter 3: Embrace World-Class EngagementGetting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally; The Ripple Effect of Buyer Behavior; Demographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics Chapter 5: ""iTunify"" Your CapabilitiesModularize Based on Their Needs; On Air; Anticipate Member Evolutions; Thinking Beyond Membership Dues; Top of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU Collective Intelligence, Social Creativity, and Problem SolvingMisperceptions of Social Collaboration; Let's Convo; The Impact of Initiative, Intrapreneurship, and Pride; Meet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; Step 1-Enable open thinking in social applications; Step 2-Recruit unwavering champions; Step 3-Engage new users with hands-on activities Step 4-Integrate social as an enabler of their everyday functions |
| Record Nr. | UNINA-9910139033703321 |
Nour David
|
||
| Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower
| Return on impact : leadership strategies for the age of connected relationships / / David Nour ; cover design by Beth Lower |
| Autore | Nour David |
| Pubbl/distr/stampa | Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
658
658.4092 |
| Collana | ASAE/Jossey-Bass Series |
| Soggetto topico |
Leadership
Social networks - Economic aspects Strategic planning |
| ISBN |
1-118-89126-0
1-118-83410-0 1-118-83416-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Return on Impact: Leadership Strategies For The Age of Connected Relationships; Copyright; Contents; Integrated QR Codes; QR Codes; Welcome to the Age of Empowered Customers!; "There are no shortcuts!"; Chapter 1: Do You Still Matter?; Storytelling as a Core Competency; They're Happy Because They're Eating Lard; Meet Sermo; The Rest of the Story...; What Got You Here Won't Get You There: Social's Impact on Growth, Jobs, and Prosperity; Can You Find Me Now? The Value of Search; Evolution of Value-Add Versus Value-Seek; There Is an App for That...
Member/Customer-Centric Expectations: 1 to Everything7 Measures of Success, The Decision to Join, and Race for Relevance; Chapter 2: Develop a Robust Social Strategy, an Imperative First Step; The Best Possible Choices; Changing the Organization's Purpose; Painful Examples of What Not to Do; When the Strategy Is Wrong, Broken, or Weak; Why Social Should Influence Your Strategy; Listen to What They Do; The Missing Link in Porter's Five Forces; The Evolution of Engagement; From Monologue to Dialogue to Community; Uncovering What's Holding You Back; Think Differently About Social with IMPACT Chapter 3: Embrace World-Class EngagementGetting Beyond Serving Us Versus Them; We Evaluate Logically and Buy Emotionally; The Ripple Effect of Buyer Behavior; Demographics Versus Psychographics; Meet Your New Buyer Types; Evolving to a Social Organization; Chapter 4: Build a Different Kind of Organization; Does Your Board Have What It Takes?; Making Decisions Differently; Social Is the Engine for Growth; Leadership Competencies and Growth Fueled by Social; 1. Distributed Accountability; 2. Governance Council; 3. Co-Opetition; 4. Heightened Insights and 5. Intense Social Analytics Chapter 5: ""iTunify"" Your CapabilitiesModularize Based on Their Needs; On Air; Anticipate Member Evolutions; Thinking Beyond Membership Dues; Top of the Box Split with a Corner Strike; "iTunification" of Membership Models; Digital Migration of Human Knowledge; Three Initials After My Name for My Benefit or Yours?; Mobile Capabilities-Separating the Biz from the Buzz; Schema Disruption in Advocacy Marketing; Chapter 6: Attract and Develop Unparalleled Social Talent; From Best Practices to Best Practitioners; Beyond Mediocrity to Meritocracy; Time to get a CLOU Collective Intelligence, Social Creativity, and Problem SolvingMisperceptions of Social Collaboration; Let's Convo; The Impact of Initiative, Intrapreneurship, and Pride; Meet Me with a Better Question in the LOFT; A Different Kind of Race for Relevance; Rewarding Social Behaviors; Chapter 7: Socially Enable Your Execution; Don't Lose Your Compass; High Adoption Leads to Organizational Anticipation; Getting to the Future State; Step 1-Enable open thinking in social applications; Step 2-Recruit unwavering champions; Step 3-Engage new users with hands-on activities Step 4-Integrate social as an enabler of their everyday functions |
| Record Nr. | UNINA-9910830561503321 |
|
Nour David
|
||
| Washington, District of Columbia : , : ASAE, The Center for Association Leadership, , 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||