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Managing Media and Digital Organizations / / by Eli M. Noam
| Managing Media and Digital Organizations / / by Eli M. Noam |
| Autore | Noam Eli M |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XX, 687 p. 111 illus., 45 illus. in color.) |
| Disciplina | 302.23068 |
| Soggetto topico |
Communication
Advertising media planning Technology - Sociological aspects Cultural property - Protection Management Media and Communication Media Planning Science, Technology and Society Cultural Resource Management |
| ISBN |
9783319712888
3319712888 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Entertainment Law and Media Regulation -- 9. Demand and Market Analysis for Media and Information Products -- III Marketing -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. . |
| Record Nr. | UNINA-9910484122703321 |
Noam Eli M
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Media and Digital Management / / by Eli M. Noam
| Media and Digital Management / / by Eli M. Noam |
| Autore | Noam Eli M |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XVIII, 479 p. 68 illus., 67 illus. in color.) |
| Disciplina | 302.23068 |
| Soggetto topico |
Communication
Advertising media planning Business information services Media and Communication Media Planning Business Information Systems |
| ISBN |
9783319720005
3319720007 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I Overview -- 1. Introduction -- 2. The Information Environment -- II Production -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication -- 7. Intellectual Asset Management -- 8. Managing Law and Regulation -- III Marketing -- 9. Demand and Market Research for Media and Information Products -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- IV Feedback Loop -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations. |
| Record Nr. | UNINA-9910484760703321 |
|
Noam Eli M
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Telecommunications in Europe [[electronic resource] /] / Eli Noam
| Telecommunications in Europe [[electronic resource] /] / Eli Noam |
| Autore | Noam Eli M |
| Pubbl/distr/stampa | New York, : Oxford University Press, c1992 |
| Descrizione fisica | 1 online resource (536 p.) |
| Disciplina | 384/.094 |
| Collana | Communication and society |
| Soggetto topico |
Telecommunication - Europe
Telecommunication policy - Europe |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-60571-5
0-19-536136-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; I: TRADITION AND CHANGE; II: THE TELECOMMUNICATIONS SYSTEMS OF EUROPEAN COUNTRIES; III: BATTLEFRONTS IN TELECOMMUNICATIONS POLICY; IV: THE FUTURE OF TELECOMMUNICATIONS; Notes; References; Index |
| Record Nr. | UNINA-9910458234803321 |
|
Noam Eli M
|
||
| New York, : Oxford University Press, c1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Telecommunications in Europe [[electronic resource] /] / Eli Noam
| Telecommunications in Europe [[electronic resource] /] / Eli Noam |
| Autore | Noam Eli M |
| Pubbl/distr/stampa | New York, : Oxford University Press, c1992 |
| Descrizione fisica | 1 online resource (536 p.) |
| Disciplina | 384/.094 |
| Collana | Communication and society |
| Soggetto topico |
Telecommunication - Europe
Telecommunication policy - Europe |
| ISBN |
0-19-770377-1
1-280-60571-5 0-19-536136-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; I: TRADITION AND CHANGE; II: THE TELECOMMUNICATIONS SYSTEMS OF EUROPEAN COUNTRIES; III: BATTLEFRONTS IN TELECOMMUNICATIONS POLICY; IV: THE FUTURE OF TELECOMMUNICATIONS; Notes; References; Index |
| Record Nr. | UNINA-9910784602703321 |
|
Noam Eli M
|
||
| New York, : Oxford University Press, c1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||