Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Return on ideas [[electronic resource] ] : a practical guide to making innovation pay / / David Nichols
| Return on ideas [[electronic resource] ] : a practical guide to making innovation pay / / David Nichols |
| Autore | Nichols David <1967-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina |
658.4/063
658.4063 |
| Soggetto topico |
Product management
Brand name products Diffusion of innovations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20915-3
1-282-34555-9 9786612345555 0-470-51207-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; Headlines; The Ice Cream scene; Starting with a clear vision; Generate lots of high quality ideas; Quickly getting down to the best ideas; Building the best ideas into winning mixes; After launch; Key takeouts; Handover; PART II: The Challenge; 4. Innovation isn't working; Headlines; Innovation's the thing; Innovation isn't; Funnels Don't Work
Ten ways funnels stifle innovationA dizzying conclusion; Key takeouts; Checklist: Is innovation being stifled by your funnel?; Handover; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; Headlines; Innovation is, in fact, Rocket science; Key takeouts; Handover; 6. Rocketing: Destination; Headlines; Being clear; Hamster-wheeling; Begin with the end in mind; Key takeouts; Checklist : Destination; Handover; 7. Rocketing: Combustion; Headlines; Not enough good ideas; 7.1 Continuous Insight Fuel; From insight to fuel; 360. Insight; 360. Insight Sources 7.2 Multiple Ignition In ParallelIgniting the insight fuel; Parallel processing; Lisa and Mac; Practical Ignition Tools; 7.3 3 Bucket Principle; What it is; Grave-robbing; 7.4 Coda: A whole year view of Innovation; The 15% rule; Your typical year; Key takeouts; Checklist: Combustion; Handover; 8. Rocketing: Nozzle; Headlines; From Whittle to 'Wow'; Picking winners is a lottery; Show business: Theatre Rules; Poor external screening; Show business: Idea Power; Key takeouts; Checklist: Nozzle; Handover; 9. Rocketing: Expander; Headlines; Keeping positive; Innovation Antibodies Expand not evaluateBe a builder not a knocker; Execution is everything; Get real feedback; Launch then tweak; Key Takeouts; Checklist: Combustion; Handover; PART IV: The Entertainment; 10. Ten innovations that make it look easy; Innovation shortcuts; New brands are innovations too; The 10 Innovations; PART V: The Practicalities; 11. Doing it faster; Headlines; It always takes longer than you want it to; Case Study: Project Blues for Unilever Foods; The Approach; Plan in decisions; Smaller teams; Parallel Ideation; Real-time insight; Fast agencies; Blues: The result; Key takeouts Checklist: Doing it fasterHandover; 12. Avoiding the pitfalls; Headlines; Pitfalls and Pratfalls; Nine innovation pitfalls; No. 1: Oops, the product is useless; No. 2: 'Not invented here' syndrome; No. 3: The 'could it be. . . ?' killer; No. 4: Over-testing; No. 5: Killing by proxy; No. 6: The off-guard boss; No. 7: 'Yes, but. . .'; No. 8: Poor casting; No. 9: Giving up; Handover; Appendix: Rocketing toolkit; Index |
| Record Nr. | UNINA-9910146122803321 |
Nichols David <1967->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Return on ideas [[electronic resource] ] : a practical guide to making innovation pay / / David Nichols
| Return on ideas [[electronic resource] ] : a practical guide to making innovation pay / / David Nichols |
| Autore | Nichols David <1967-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina |
658.4/063
658.4063 |
| Soggetto topico |
Product management
Brand name products Diffusion of innovations |
| ISBN |
1-119-20915-3
1-282-34555-9 9786612345555 0-470-51207-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; Headlines; The Ice Cream scene; Starting with a clear vision; Generate lots of high quality ideas; Quickly getting down to the best ideas; Building the best ideas into winning mixes; After launch; Key takeouts; Handover; PART II: The Challenge; 4. Innovation isn't working; Headlines; Innovation's the thing; Innovation isn't; Funnels Don't Work
Ten ways funnels stifle innovationA dizzying conclusion; Key takeouts; Checklist: Is innovation being stifled by your funnel?; Handover; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; Headlines; Innovation is, in fact, Rocket science; Key takeouts; Handover; 6. Rocketing: Destination; Headlines; Being clear; Hamster-wheeling; Begin with the end in mind; Key takeouts; Checklist : Destination; Handover; 7. Rocketing: Combustion; Headlines; Not enough good ideas; 7.1 Continuous Insight Fuel; From insight to fuel; 360. Insight; 360. Insight Sources 7.2 Multiple Ignition In ParallelIgniting the insight fuel; Parallel processing; Lisa and Mac; Practical Ignition Tools; 7.3 3 Bucket Principle; What it is; Grave-robbing; 7.4 Coda: A whole year view of Innovation; The 15% rule; Your typical year; Key takeouts; Checklist: Combustion; Handover; 8. Rocketing: Nozzle; Headlines; From Whittle to 'Wow'; Picking winners is a lottery; Show business: Theatre Rules; Poor external screening; Show business: Idea Power; Key takeouts; Checklist: Nozzle; Handover; 9. Rocketing: Expander; Headlines; Keeping positive; Innovation Antibodies Expand not evaluateBe a builder not a knocker; Execution is everything; Get real feedback; Launch then tweak; Key Takeouts; Checklist: Combustion; Handover; PART IV: The Entertainment; 10. Ten innovations that make it look easy; Innovation shortcuts; New brands are innovations too; The 10 Innovations; PART V: The Practicalities; 11. Doing it faster; Headlines; It always takes longer than you want it to; Case Study: Project Blues for Unilever Foods; The Approach; Plan in decisions; Smaller teams; Parallel Ideation; Real-time insight; Fast agencies; Blues: The result; Key takeouts Checklist: Doing it fasterHandover; 12. Avoiding the pitfalls; Headlines; Pitfalls and Pratfalls; Nine innovation pitfalls; No. 1: Oops, the product is useless; No. 2: 'Not invented here' syndrome; No. 3: The 'could it be. . . ?' killer; No. 4: Over-testing; No. 5: Killing by proxy; No. 6: The off-guard boss; No. 7: 'Yes, but. . .'; No. 8: Poor casting; No. 9: Giving up; Handover; Appendix: Rocketing toolkit; Index |
| Record Nr. | UNINA-9910830560703321 |
|
Nichols David <1967->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Return on ideas : a practical guide to making innovation pay / / David Nichols
| Return on ideas : a practical guide to making innovation pay / / David Nichols |
| Autore | Nichols David <1967-> |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 |
| Descrizione fisica | 1 online resource (282 p.) |
| Disciplina | 658.4/063 |
| Soggetto topico |
Product management
Brand name products Diffusion of innovations |
| ISBN |
9786612345555
9781119209157 1119209153 9781282345553 1282345559 9780470512074 0470512075 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Return on Ideas; Contents; About the Author; Acknowledgements; 1. This is getting us nowhere; What is the problem? The Funnel; 2. How to navigate this book; Segmenting users; PART I: The Case Study; 3. The Calippo Shots story; Headlines; The Ice Cream scene; Starting with a clear vision; Generate lots of high quality ideas; Quickly getting down to the best ideas; Building the best ideas into winning mixes; After launch; Key takeouts; Handover; PART II: The Challenge; 4. Innovation isn't working; Headlines; Innovation's the thing; Innovation isn't; Funnels Don't Work
Ten ways funnels stifle innovationA dizzying conclusion; Key takeouts; Checklist: Is innovation being stifled by your funnel?; Handover; PART III: The Core Idea; 5. A new innovation paradigm: The Rocket Motor; Headlines; Innovation is, in fact, Rocket science; Key takeouts; Handover; 6. Rocketing: Destination; Headlines; Being clear; Hamster-wheeling; Begin with the end in mind; Key takeouts; Checklist : Destination; Handover; 7. Rocketing: Combustion; Headlines; Not enough good ideas; 7.1 Continuous Insight Fuel; From insight to fuel; 360. Insight; 360. Insight Sources 7.2 Multiple Ignition In ParallelIgniting the insight fuel; Parallel processing; Lisa and Mac; Practical Ignition Tools; 7.3 3 Bucket Principle; What it is; Grave-robbing; 7.4 Coda: A whole year view of Innovation; The 15% rule; Your typical year; Key takeouts; Checklist: Combustion; Handover; 8. Rocketing: Nozzle; Headlines; From Whittle to 'Wow'; Picking winners is a lottery; Show business: Theatre Rules; Poor external screening; Show business: Idea Power; Key takeouts; Checklist: Nozzle; Handover; 9. Rocketing: Expander; Headlines; Keeping positive; Innovation Antibodies Expand not evaluateBe a builder not a knocker; Execution is everything; Get real feedback; Launch then tweak; Key Takeouts; Checklist: Combustion; Handover; PART IV: The Entertainment; 10. Ten innovations that make it look easy; Innovation shortcuts; New brands are innovations too; The 10 Innovations; PART V: The Practicalities; 11. Doing it faster; Headlines; It always takes longer than you want it to; Case Study: Project Blues for Unilever Foods; The Approach; Plan in decisions; Smaller teams; Parallel Ideation; Real-time insight; Fast agencies; Blues: The result; Key takeouts Checklist: Doing it fasterHandover; 12. Avoiding the pitfalls; Headlines; Pitfalls and Pratfalls; Nine innovation pitfalls; No. 1: Oops, the product is useless; No. 2: 'Not invented here' syndrome; No. 3: The 'could it be. . . ?' killer; No. 4: Over-testing; No. 5: Killing by proxy; No. 6: The off-guard boss; No. 7: 'Yes, but. . .'; No. 8: Poor casting; No. 9: Giving up; Handover; Appendix: Rocketing toolkit; Index |
| Record Nr. | UNINA-9911019592403321 |
|
Nichols David <1967->
|
||
| Chichester, England ; ; Hoboken, NJ, : John Wiley & Sons, c2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||