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Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
| Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman |
| Autore | Newman Roberta J. |
| Pubbl/distr/stampa | Lincoln, Nebraska : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (340 pages) : illustrations |
| Disciplina | 331.8811796357 |
| Soggetto topico |
Baseball - Social aspects - United States
Baseball - Economic aspects - United States Advertising - Social aspects - United States Mass media and sports - United States |
| ISBN |
1-4962-1367-X
1-4962-1365-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910793323603321 |
Newman Roberta J.
|
||
| Lincoln, Nebraska : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman
| Here's the pitch : the amazing, true, new, and improved story of baseball and advertising / / Roberta J. Newman |
| Autore | Newman Roberta J. |
| Pubbl/distr/stampa | Lincoln, Nebraska : , : University of Nebraska Press, , [2019] |
| Descrizione fisica | 1 online resource (340 pages) : illustrations |
| Disciplina | 331.8811796357 |
| Soggetto topico |
Baseball - Social aspects - United States
Baseball - Economic aspects - United States Advertising - Social aspects - United States Mass media and sports - United States |
| ISBN |
1-4962-1367-X
1-4962-1365-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover -- Title Page -- Copyright Page -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- 1. Hustlers, Hucksters, and Snake-Oil Salesmen -- 2. "It Pays to Be Personal" -- 3. Breakfast of Champions -- 4. Pitching in Black and White -- 5. Baseball, Hotdogs, Apple Pie, and Chevrolet . . . and Beer, Cigarettes, Cat Food, and Margarine -- 6. "Let's Just Say It Works for Me" -- 7. Four Things We Love -- 8. "Driven" to "RE2PECT" -- Epilogue -- Notes -- Bibliography -- Index. |
| Record Nr. | UNINA-9910827398703321 |
|
Newman Roberta J.
|
||
| Lincoln, Nebraska : , : University of Nebraska Press, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||