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Radio Active [[electronic resource] ] : Advertising and Consumer Activism, 1935-1947
| Radio Active [[electronic resource] ] : Advertising and Consumer Activism, 1935-1947 |
| Autore | Newman Kathy M |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2004 |
| Descrizione fisica | 1 online resource (253 p.) |
| Disciplina | 659.14/2/097309043 |
| Soggetto topico |
Boycotts - United States - History
Consumer behavior - United States - History Radio advertising-- United States-- History Advertising Commerce Business & Economics |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-520-93675-2
1-4175-2277-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910456425403321 |
Newman Kathy M
|
||
| Berkeley, : University of California Press, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947
| Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947 |
| Autore | Newman Kathy M |
| Pubbl/distr/stampa | Berkeley, : University of California Press, 2004 |
| Descrizione fisica | 1 online resource (253 p.) |
| Disciplina | 659.14/2/097309043 |
| Soggetto topico |
Boycotts - United States - History
Consumer behavior - United States - History Radio advertising-- United States-- History Advertising Commerce Business & Economics |
| ISBN |
0-520-93675-2
1-4175-2277-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Tables; Acknowledgments; introduction: The Dialectic between Advertising and Activism; part one: Cultural Critics in the Age of Radio; part two: Consumers on the March: CIO Boycotts, Active Listeners, and Consumer Time; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910780448903321 |
|
Newman Kathy M
|
||
| Berkeley, : University of California Press, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||