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The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman
| The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman |
| Autore | Newman Bruce I. |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 658.8 |
| Collana | Rotman-UTP Publishing |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Advertising, Political - United States Communication in politics - United States Marketing - Political aspects - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
1-4426-6974-8
1-4426-6973-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1. The evolution of marketing in politics -- 2. Lesson 1 : follow the marketing concept -- 3. Lesson 2 : use technology strategically -- 4. Lesson 3 : integrate research methods -- 5. Lesson 4 : develop a unique brand identity -- 6. Lesson 5 : create a winning advertising strategy -- 7. Lesson 6 : build a relationship with your customers -- 8. Lesson 7 : be prepared to engage in crisis management -- 9. Concluding remark. |
| Record Nr. | UNINA-9910798023403321 |
Newman Bruce I.
|
||
| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman
| The Marketing Revolution in Politics : What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing / / Bruce I. Newman |
| Autore | Newman Bruce I. |
| Pubbl/distr/stampa | Toronto : , : University of Toronto Press, , [2018] |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 658.8 |
| Collana | Rotman-UTP Publishing |
| Soggetto topico |
Political campaigns - United States
Campaign management - United States Advertising, Political - United States Communication in politics - United States Marketing - Political aspects - United States |
| Soggetto genere / forma | Libros electronicos. |
| ISBN |
1-4426-6974-8
1-4426-6973-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1. The evolution of marketing in politics -- 2. Lesson 1 : follow the marketing concept -- 3. Lesson 2 : use technology strategically -- 4. Lesson 3 : integrate research methods -- 5. Lesson 4 : develop a unique brand identity -- 6. Lesson 5 : create a winning advertising strategy -- 7. Lesson 6 : build a relationship with your customers -- 8. Lesson 7 : be prepared to engage in crisis management -- 9. Concluding remark. |
| Record Nr. | UNINA-9910820815703321 |
|
Newman Bruce I.
|
||
| Toronto : , : University of Toronto Press, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||