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The marketing of the president [[electronic resource] ] : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president [[electronic resource] ] : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, c1994 |
| Descrizione fisica | 1 online resource (185 p.) |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2670-5
1-4522-5456-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910480909603321 |
Newman Bruce I
|
||
| Thousand Oaks, Calif., : SAGE, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. : , : SAGE, , 1994 |
| Descrizione fisica | 1 online resource (xvii, 165 pages) : illustrations |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| ISBN |
1-4833-2670-5
1-4522-5456-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910791072403321 |
|
Newman Bruce I
|
||
| Thousand Oaks, Calif. : , : SAGE, , 1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman
| The marketing of the president : political marketing as campaign strategy / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, c1994 |
| Descrizione fisica | 1 online resource (xvii, 165 pages) : illustrations |
| Disciplina | 324.70973 |
| Soggetto topico |
Presidents - United States - Election
Campaign management - United States Political campaigns - United States Marketing - United States |
| ISBN |
9781483326702
1483326705 9781452254562 1452254567 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part I. The evolution of marketing in politics -- part II. The marketing campaign -- part III. The future of political marketing. |
| Record Nr. | UNINA-9910973279303321 |
|
Newman Bruce I
|
||
| Thousand Oaks, Calif., : SAGE, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The mass marketing of politics [[electronic resource] ] : democracy in an age of manufactured images / / Bruce I. Newman
| The mass marketing of politics [[electronic resource] ] : democracy in an age of manufactured images / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina | 324.720973 |
| Soggetto topico |
Political campaigns - United States
Marketing - United States Presidents - United States - Election Democracy - United States |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-322-41798-9
0-7619-0959-1 1-4522-6364-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910480889403321 |
|
Newman Bruce I
|
||
| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman
| The mass marketing of politics : democracy in an age of manufactured images / / Bruce I. Newman |
| Autore | Newman Bruce I |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 |
| Descrizione fisica | 1 online resource (xviii, 166 pages) |
| Disciplina | 324.720973 |
| Soggetto topico |
Political campaigns - United States
Marketing - United States Presidents - United States - Election Democracy - United States |
| ISBN |
1-322-41798-9
0-7619-0959-1 1-4522-6364-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Half Title; Dedication; Title Page; Copyright; Contents; Foreword; Preface; Introduction; Chapter 1 - The Impact of Marketing on Democracy; Chapter 2 - From Party Politics to Mass Marketing; Chapter 3 - The ABC's of Marketing; Chapter 4 - The Information Highway; Chapter 5 - Strategy; Chapter 6 - The Art of Crafting an Image; Chapter 7 - The Permanent Campaign; Chapter 8 - The Solution; Afterword; References; Additional Reading; Name Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910779231803321 |
|
Newman Bruce I
|
||
| Thousand Oaks, Calif. ; ; London : , : SAGE, , 1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||