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The future of food business [[electronic resource] ] : the facts, the impacts, the acts / / Marcos Fava Neves
| The future of food business [[electronic resource] ] : the facts, the impacts, the acts / / Marcos Fava Neves |
| Autore | Neves Marcos Fava |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
338.4
338.4766400112 338.476640068 |
| Soggetto topico |
Food industry and trade
Food industry and trade - Economic aspects Food supply - Economic aspects Food consumption - Economic aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-43403-2
9786613434036 981-4365-84-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The food production chains environment -- pt. 2. Strategic planning for food companies -- pt. 3. How to capture value? -- pt. 4. International investments and role of governments. |
| Record Nr. | UNINA-9910457508103321 |
Neves Marcos Fava
|
||
| Singapore, : World Scientific, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The future of food business [[electronic resource] ] : the facts, the impacts, the acts / / Marcos Fava Neves
| The future of food business [[electronic resource] ] : the facts, the impacts, the acts / / Marcos Fava Neves |
| Autore | Neves Marcos Fava |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
338.4
338.4766400112 338.476640068 |
| Soggetto topico |
Food industry and trade
Food industry and trade - Economic aspects Food supply - Economic aspects Food consumption - Economic aspects |
| ISBN |
1-283-43403-2
9786613434036 981-4365-84-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The food production chains environment -- pt. 2. Strategic planning for food companies -- pt. 3. How to capture value? -- pt. 4. International investments and role of governments. |
| Record Nr. | UNINA-9910778962003321 |
|
Neves Marcos Fava
|
||
| Singapore, : World Scientific, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The future of food business : the facts, the impacts, the acts / / Marcos Fava Neves
| The future of food business : the facts, the impacts, the acts / / Marcos Fava Neves |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
338.4
338.4766400112 338.476640068 |
| Soggetto topico |
Food industry and trade
Food industry and trade - Economic aspects Food supply - Economic aspects Food consumption - Economic aspects |
| ISBN |
1-283-43403-2
9786613434036 981-4365-84-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. The food production chains environment -- pt. 2. Strategic planning for food companies -- pt. 3. How to capture value? -- pt. 4. International investments and role of governments. |
| Record Nr. | UNINA-9910815096203321 |
|
Neves Marcos Fava
|
||
| Singapore, : World Scientific, 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-16438-X
1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910457090103321 |
|
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| ISBN |
1-135-16437-1
1-135-16438-X 1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910781075003321 |
|
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli
| Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach / / Marcos Fava Neves, Luciano Thome e Castro, Matheus Alberto Consoli |
| Autore | Neves Marcos Fava |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York : , : Routledge, , 2010 |
| Descrizione fisica | 1 online resource (136 p.) |
| Disciplina |
658.8
658.8/02 |
| Altri autori (Persone) |
CastroLuciano Thome e
ConsoliMatheus Alberto |
| Soggetto topico |
Strategic planning
Industrial management Marketing Competition |
| ISBN |
1-135-16437-1
1-135-16438-X 1-282-57187-7 9786612571879 0-203-85986-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Introduction; 1 How to Describe the Company as an Integrated Network; 2 How to Make a Strategic Marketing Plan Using a Collaborative Network Approach; 3 How to Build Competitive Advantage through a Marketing Channel Plan; 4 How to Analyze Channel Value Capture; 5 How to Build and Review Marketing and Network Contracts; 6 How to Build Competitive Advantage through Sales Force Planning; 7 How to Strategically Build Joint Ventures; 8 A Method for Building Competitive Advantage via Marketing Channels Incentives
9 Identifying Key Success Factors to Develop Market-Driven StrategiesNotes; References and Further Reading; Index |
| Record Nr. | UNINA-9910818454203321 |
|
Neves Marcos Fava
|
||
| New York : , : Routledge, , 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||