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Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Autore Nettleton David <1963->
Edizione [1st edition]
Pubbl/distr/stampa Amsterdam : , : Elsevier, , [2014]
Descrizione fisica 1 recurso en línea (720 páginas)
Disciplina 658/.056312
Collana The savvy manager's guide
Soggetto topico Data mining
Management - Mathematical models
Management - Data processing
Soggetto genere / forma Electronic books.
ISBN 0-12-416658-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.
Record Nr. UNINA-9910464873303321
Nettleton David <1963->  
Amsterdam : , : Elsevier, , [2014]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Autore Nettleton David <1963->
Edizione [1st edition]
Pubbl/distr/stampa Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014
Descrizione fisica 1 online resource (ix, 288 pages) : illustrations (some color)
Disciplina 658/.056312
Collana The savvy manager's guide
Soggetto topico Data mining
Management - Mathematical models
Management - Data processing
ISBN 0-12-416658-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.
Record Nr. UNINA-9910789040803321
Nettleton David <1963->  
Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Commercial data mining : processing, analysis and modeling for predictive analytics projects / / David Nettleton
Autore Nettleton David <1963->
Edizione [1st edition]
Pubbl/distr/stampa Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014
Descrizione fisica 1 online resource (ix, 288 pages) : illustrations (some color)
Disciplina 658/.056312
Collana The savvy manager's guide
Soggetto topico Data mining
Management - Mathematical models
Management - Data processing
ISBN 0-12-416658-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Machine generated contents note: 1. Introduction 2. Business Objectives 3. Data Quality 4. Data Representation 5. Possible Sources of Data and Information 6. Selection of Variables and Factors 7. Data Sampling 8. Data Analysis 9. Modeling 10. The Data Mart - Structured Data Warehouse 11. Querying, Report Generation and Executive Information Systems 12. Analytical CRM - Customer Relationship Analysis 13. Website Analysis and Internet Search 14. Online Social Network Analysis 15. Web Search Trend Analysis 16. Creating your own Environment for Commercial Data Analysis 17. Summary Appendices, Case Studies.
Record Nr. UNINA-9910816648203321
Nettleton David <1963->  
Waltham, MA : , : Morgan Kaufmann, an imprint of Elsevier, , 2014
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui