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Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Autore Nestle Marion
Edizione [Revised and expanded 10th anniversary ed.]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, 2013
Descrizione fisica 1 online resource (534 p.)
Disciplina 363.8/5/0973
Collana California studies in food and culture
Soggetto topico Food industry and trade - United States
Food - Marketing - Moral and ethical aspects - United States
Nutrition policy - United States
Soggetto genere / forma Electronic books.
ISBN 1-78402-467-8
0-520-95506-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- CONTENTS -- Foreword -- Preface to the Tenth Anniversary Edition -- Preface to the First Edition -- Introduction: The Food Industry and "Eat More" -- PART ONE. UNDERMINING DIETARY ADVICE -- PART TWO. WORKING THE SYSTEM -- PART THREE. EXPLOITING KIDS, CORRUPTING SCHOOLS -- PART FOUR. DEREGULATING DIETARY SUPPLEMENTS -- PART FIVE. INVENTING TECHNO-FOODS -- Conclusion: The Politics of Food Choice -- Afterword: Food Politics: Five Years Later and Beyond -- Appendix: Issues in Nutrition and Nutrition Research -- Notes -- List of Tables -- List of Figures -- Index
Record Nr. UNINA-9910462573603321
Nestle Marion  
Berkeley, Calif., : University of California Press, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Autore Nestle Marion
Edizione [Revised and expanded 10th anniversary ed.]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, 2013
Descrizione fisica 1 online resource (534 p.)
Disciplina 363.8/5/0973
Collana California studies in food and culture
Soggetto topico Food industry and trade - United States
Food - Marketing - Moral and ethical aspects - United States
Nutrition policy - United States
Food Industry
Soggetto non controllato Big food
consumerism
dietary advice
economics and public health
food advertising
food history
gastronomy
government regulations
huge portions
obesity
over-efficiency
political awareness
portion control
psychology
public school lunches
social activism
sociology
soft drinks
ISBN 1-78402-467-8
0-520-95506-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- CONTENTS -- Foreword -- Preface to the Tenth Anniversary Edition -- Preface to the First Edition -- Introduction: The Food Industry and "Eat More" -- PART ONE. UNDERMINING DIETARY ADVICE -- PART TWO. WORKING THE SYSTEM -- PART THREE. EXPLOITING KIDS, CORRUPTING SCHOOLS -- PART FOUR. DEREGULATING DIETARY SUPPLEMENTS -- PART FIVE. INVENTING TECHNO-FOODS -- Conclusion: The Politics of Food Choice -- Afterword: Food Politics: Five Years Later and Beyond -- Appendix: Issues in Nutrition and Nutrition Research -- Notes -- List of Tables -- List of Figures -- Index
Record Nr. UNINA-9910786879803321
Nestle Marion  
Berkeley, Calif., : University of California Press, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Food politics [[electronic resource] ] : how the food industry influences nutrition and health / / Marion Nestle ; foreword by Michael Pollan
Autore Nestle Marion
Edizione [Revised and expanded 10th anniversary ed.]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, 2013
Descrizione fisica 1 online resource (534 p.)
Disciplina 363.8/5/0973
Collana California studies in food and culture
Soggetto topico Food industry and trade - United States
Food - Marketing - Moral and ethical aspects - United States
Nutrition policy - United States
Food Industry
Soggetto non controllato Big food
consumerism
dietary advice
economics and public health
food advertising
food history
gastronomy
government regulations
huge portions
obesity
over-efficiency
political awareness
portion control
psychology
public school lunches
social activism
sociology
soft drinks
ISBN 1-78402-467-8
0-520-95506-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Front matter -- CONTENTS -- Foreword -- Preface to the Tenth Anniversary Edition -- Preface to the First Edition -- Introduction: The Food Industry and "Eat More" -- PART ONE. UNDERMINING DIETARY ADVICE -- PART TWO. WORKING THE SYSTEM -- PART THREE. EXPLOITING KIDS, CORRUPTING SCHOOLS -- PART FOUR. DEREGULATING DIETARY SUPPLEMENTS -- PART FIVE. INVENTING TECHNO-FOODS -- Conclusion: The Politics of Food Choice -- Afterword: Food Politics: Five Years Later and Beyond -- Appendix: Issues in Nutrition and Nutrition Research -- Notes -- List of Tables -- List of Figures -- Index
Record Nr. UNINA-9910825695203321
Nestle Marion  
Berkeley, Calif., : University of California Press, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Safe food [[electronic resource] ] : the politics of food safety / / Marion Nestle
Safe food [[electronic resource] ] : the politics of food safety / / Marion Nestle
Autore Nestle Marion
Edizione [Updated and expanded [ed.].]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, c2010
Descrizione fisica 1 online resource (406 p.)
Disciplina 363.19260973
Collana California studies in food and culture
Soggetto topico Bioterrorism
Food - Biotechnology
Food - Safety measures
Soggetto genere / forma Electronic books.
ISBN 1-282-69774-9
9786612697746
0-520-94630-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- CONTENTS -- PREFACE TO THE 2010 EDITION -- PREFACE TO THE FIRST EDITION -- ACKNOWLEDGMENTS -- LIST OF ABBREVIATIONS -- INTRODUCTION. FOOD SAFETY IS POLITICAL -- PART ONE. RESISTING FOOD SAFETY -- PART TWO. SAFETY AS A SURROGATE -- CONCLUSION. THE FUTURE OF FOOD SAFETY -- EPILOGUE -- APPENDIX. THE SCIENCE OF PLANT BIOTECHNOLOGY -- NOTES -- LIST OF TABLES -- LIST OF FIGURES -- INDEX
Record Nr. UNINA-9910459276703321
Nestle Marion  
Berkeley, Calif., : University of California Press, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Safe food [[electronic resource] ] : the politics of food safety / / Marion Nestle
Safe food [[electronic resource] ] : the politics of food safety / / Marion Nestle
Autore Nestle Marion
Edizione [Updated and expanded [ed.].]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, c2010
Descrizione fisica 1 online resource (406 p.)
Disciplina 363.19260973
Collana California studies in food and culture
Soggetto topico Bioterrorism
Food - Biotechnology
Food - Safety measures
ISBN 1-282-69774-9
9786612697746
0-520-94630-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- CONTENTS -- PREFACE TO THE 2010 EDITION -- PREFACE TO THE FIRST EDITION -- ACKNOWLEDGMENTS -- LIST OF ABBREVIATIONS -- INTRODUCTION. FOOD SAFETY IS POLITICAL -- PART ONE. RESISTING FOOD SAFETY -- PART TWO. SAFETY AS A SURROGATE -- CONCLUSION. THE FUTURE OF FOOD SAFETY -- EPILOGUE -- APPENDIX. THE SCIENCE OF PLANT BIOTECHNOLOGY -- NOTES -- LIST OF TABLES -- LIST OF FIGURES -- INDEX
Record Nr. UNINA-9910784923203321
Nestle Marion  
Berkeley, Calif., : University of California Press, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Safe food : the politics of food safety / / Marion Nestle
Safe food : the politics of food safety / / Marion Nestle
Autore Nestle Marion
Edizione [Updated and expanded [ed.].]
Pubbl/distr/stampa Berkeley, Calif., : University of California Press, c2010
Descrizione fisica 1 online resource (406 p.)
Disciplina 363.19260973
Collana California studies in food and culture
Soggetto topico Bioterrorism
Food - Biotechnology
Food - Safety measures
ISBN 1-282-69774-9
9786612697746
0-520-94630-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- CONTENTS -- PREFACE TO THE 2010 EDITION -- PREFACE TO THE FIRST EDITION -- ACKNOWLEDGMENTS -- LIST OF ABBREVIATIONS -- INTRODUCTION. FOOD SAFETY IS POLITICAL -- PART ONE. RESISTING FOOD SAFETY -- PART TWO. SAFETY AS A SURROGATE -- CONCLUSION. THE FUTURE OF FOOD SAFETY -- EPILOGUE -- APPENDIX. THE SCIENCE OF PLANT BIOTECHNOLOGY -- NOTES -- LIST OF TABLES -- LIST OF FIGURES -- INDEX
Record Nr. UNINA-9910821148503321
Nestle Marion  
Berkeley, Calif., : University of California Press, c2010
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Soda politics : taking on big soda (and winning) / / Marion Nestle
Soda politics : taking on big soda (and winning) / / Marion Nestle
Autore Nestle Marion
Pubbl/distr/stampa Oxford ; ; New York : , : Oxford University Press, , [2015]
Descrizione fisica 1 online resource (xii, 508 pages) : illustrations
Disciplina 663/.62
Soggetto topico Carbonated beverages
Food industry and trade
Marketing
Politics, Practical
Soggetto genere / forma Electronic books.
ISBN 0-19-026344-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation.
Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible.
Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably.
Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE".
Record Nr. UNINA-9910461698703321
Nestle Marion  
Oxford ; ; New York : , : Oxford University Press, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Soda politics : taking on big soda (and winning) / / Marion Nestle
Soda politics : taking on big soda (and winning) / / Marion Nestle
Autore Nestle Marion
Pubbl/distr/stampa Oxford ; ; New York : , : Oxford University Press, , [2015]
Descrizione fisica 1 online resource (xii, 508 pages) : illustrations
Disciplina 663/.62
Soggetto topico Carbonated beverages
Food industry and trade
Marketing
Politics, Practical
ISBN 0-19-026344-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation.
Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible.
Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably.
Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE".
Record Nr. UNINA-9910797527403321
Nestle Marion  
Oxford ; ; New York : , : Oxford University Press, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Soda politics : taking on big soda (and winning) / / Marion Nestle
Soda politics : taking on big soda (and winning) / / Marion Nestle
Autore Nestle Marion
Pubbl/distr/stampa Oxford ; ; New York : , : Oxford University Press, , [2015]
Descrizione fisica 1 online resource (xii, 508 pages) : illustrations
Disciplina 663/.62
Soggetto topico Carbonated beverages
Food industry and trade
Marketing
Politics, Practical
ISBN 0-19-026344-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction -- TO BEGIN WITH, SOME DEFINITIONS -- A QUICK OVERVIEW -- Part I: What Is Soda? Why Advocacy Is Needed -- Chapter 1: Sodas: Inside Those Containers -- SODAS: NUTRITION FACTS -- SODA INGREDIENTS -- Carbonated Water -- Sugars: High-Fructose Corn Syrup and Sucrose -- Caramel Color -- The Minor Ingredients -- Phosphoric and citric acids -- Caffeine -- Natural flavors -- BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME? -- Fountain Drinks: Pouring Money -- DIET SODAS -- Chapter 2: Soda Drinkers: Facts and Figures -- SODA PRODUCTION: UNITED STATES -- SODA PRODUCTION: INTERNATIONAL -- SODAS CONSUMED -- Chapter 3: The Sugar(s) Problem: More Facts and Figures -- AMOUNTS: TOO MUCH -- SUGAR TRENDS: FALLING, BUT NOT ENOUGH -- SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY -- SUGAR CALORIES: EMPTY AND LIQUID -- FRUCTOSE: METABOLIZED LIKE ALCOHOL -- ARE SUGARS-AND SODAS-ADDICTIVE? -- Part II: Sodas and Health -- Chapter 4: Dietary Advice: Sugars and Sugary Drinks -- USDA'S FOOD GUIDES -- A DIGRESSION: "OTHER SWEET DRINKS" -- THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION -- Chapter 5: The Health Issues: Obesity, Diabetes, and More -- GUILT BY ASSOCIATION -- MORE CALORIES -- CHILDHOOD OBESITY -- ADULT OBESITY -- METABOLIC SYNDROME -- TYPE 2 DIABETES -- HEART DISEASE AND STROKE -- CANCERS -- PREMATURE DEATH -- OTHER HEALTH EFFECTS -- THE SODA INDUSTRY'S SPIN ON THE SCIENCE -- WHAT IS AT STAKE? -- Chapter 6: Advocacy: Soda-Free Teeth -- SUGARS, SODAS, AND TOOTH DECAY -- PUBLIC HEALTH RECOMMENDATIONS -- THE SODA INDUSTRY'S RESPONSE -- SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT -- ADVOCATE: SODA-FREE TEETH -- Understand the Issue -- Engage in the Debate -- Take Action.
Part III: The Soda Industry and How It Works -- Chapter 7: Meet Big Soda: An Overview -- THE GLOBAL SOFT DRINK INDUSTRY -- THE U.S. SODA INDUSTRY -- Coca-Cola -- PepsiCo -- Dr Pepper Snapple -- The American Beverage Association (ABA) -- SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES -- PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH -- Chapter 8: Obesity: Big Soda's Response -- BIG SODA'S PUBLIC RELATIONS PLAYBOOK -- EMPHASIZE DEVOTION TO HEALTH AND WELLNESS -- Divert Attention to Physical Activity -- Introduce and Promote "Better for You" Products -- Self-Regulate Marketing to Children -- Create Coalitions to Promote the Reframed Messages -- CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM? -- Chapter 9: Marketing Sugary Drinks Seven Basic Principles -- THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE -- THE SECOND PRINCIPLE: BE STRATEGIC -- THE THIRD PRINCIPLE: BE UBIQUITOUS -- THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE -- THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES -- THE SIXTH PRINCIPLE: KEEP PRICES LOW -- Cans and Bottles -- Mexican Coca-Cola -- Fountain Drinks -- Federal Sugar Price Policies -- THE SEVENTH PRINCIPLE: SELL TO EVERYONE -- Part IV: Targeting Children -- Chapter 10: Starting Early: Marketing to Infants, Children, and Teens -- TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS -- DIGITAL MEDIA: THE NEW MARKETING FRONTIER -- SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT -- HOW MUCH SODA ADVERTISING DO CHILDREN SEE? -- DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12? -- Translation: "Directly" -- Translation: "Not Below 12" -- Chapter 11: Advocacy: Stopping Soda Marketing to Kids -- THE IWG FIASCO -- ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN -- Understand the Issue -- Engage in the Debate -- Take Action -- Hold Soda Companies Accountable for Self-Regulation.
Use Legal Approaches -- Use Legislative Approaches -- Hold International Public Health Agencies Accountable -- Join the Campaigns -- Chapter 12: Advocacy: Getting Sodas Out of Schools -- HOW ADVOCATES GOT TO THIS POINT -- POURING RIGHTS CONTRACTS -- EARLY EFFORTS TO RESTRICT SODA SALES -- PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN -- ACHIEVING FEDERAL REGULATION -- SODA INDUSTRY PUSHBACK -- BEYOND SALES: MARKETING SODAS IN SCHOOLS -- Soda Company School Marketing Policies -- Federal School Marketing Policy -- THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA) -- ADVOCATE: ELIMINATE SODAS FROM SCHOOLS -- Understand the Issue -- Engage in the Debate -- Take Action -- Chapter 13: Advocacy: Getting Kids Involved -- UNDERSTAND THE ISSUE -- EXPLORE A SUPERMARKET -- Read Package Labels -- Count the Sugars -- Name the Sugars -- HOME INVESTIGATIONS -- Do Some Experiments -- Watch TV -- Watch Ads Online and on Mobile Devices -- Watch for Marketing Aimed at African American and Hispanic Kids -- RESTAURANT INVESTIGATIONS -- NEIGHBORHOOD INVESTIGATIONS -- INVESTIGATIONS WHILE TRAVELING -- SCHOOL INVESTIGATIONS -- TAKE ACTION -- USE THE RESOURCES -- Part V: Targeting Minorities and the Poor -- Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story -- THE HEALTH ISSUES -- TARGETED SODA MARKETING: THE PRE-OBESITY ERA -- TARGETED SODA MARKETING: THE POST-OBESITY ERA -- A DILEMMA FOR ADVOCATES -- Chapter 15: Selling to the Developing World -- International Marketing Methods -- The Marketing Challenges: Political -- The Marketing Challenges: Obesity -- Chapter 16: Advocacy: Excluding Sodas from SNAP -- HOW SODAS GOT INTO SNAP -- DO SNAP PARTICIPANTS BUY SODAS? -- WHO BENEFITS FROM SNAP SODA PURCHASES? -- THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY -- Those in Favor of Making Sodas SNAP-Ineligible.
Those Opposed -- INCENTIVES: A POINT OF COMMON GROUND? -- ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT -- ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY -- Understand the Issue -- Engage in the Debate -- Take Action -- Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics -- Chapter 17: Marketing Corporate Social Responsibility -- CSR STRATEGY #1: PROMOTE HEALTH -- Expand the Portfolio of Low- and No-Calorie Beverage Options -- Market Smaller Sizes -- Educate the Public About Key Concepts -- QUESTIONING CSR -- Chapter 18: Investing in Sponsorships and Community Partnerships -- SPONSORING SPORTS -- PARTNERING WITH COMMUNITIES -- PROVIDING COMMUNITY DISASTER RELIEF -- SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES -- Chapter 19: Supporting Worthy Causes: Health Professionals and Research -- PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS -- PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS -- SPONSORING NUTRITION AND HEALTH RESEARCH -- SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES? -- Chapter 20: Recruiting Public Health Leaders: Working from Within -- DEREK YACH'S RESPONSE -- Part VII: More "Softball" Tactics: Mitigating Environmental Damage -- Chapter 21: Advocacy: Defending the Environment -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- Promote Bottle Bans and Deposit Laws -- Join the Campaigns -- Take Action -- UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably.
Promote Environmental Causes -- ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE -- Reduce Greenhouse Gas Emissions -- Reduce Package Waste -- Get Consumers to Recycle -- Produce Sugar Sustainably -- Promote Environmental Causes -- Chapter 22: Advocacy: Protecting Public Water Resources -- HOW MUCH WATER DOES SODA REQUIRE? -- HOW DO SODA COMPANIES DEAL WITH WATER RISKS? -- THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS -- PepsiCo and the Nature Conservancy -- Coca-Cola Ekocenters -- Coca-Cola and WaterHealth International -- Other Community Water Projects -- ACQUISITION OF WATER RIGHTS: CONSEQUENCES -- Coca-Cola's Water Problems in India -- Coca-Cola's Water Problems in the United States -- THE DEBATE: A DILEMMA FOR ADVOCATES? -- TAKE ACTION -- Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics -- Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits -- SODA LOBBYING AND LOBBYISTS -- THE REVOLVING DOOR -- ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS -- ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS -- DOES MONEY INFLUENCE VOTING DECISIONS? -- WHEN ALL ELSE FAILS: USE THE LAW -- CHALLENGE TO ADVOCATES -- Chapter 24: Using Public Relations and Front Groups -- FORGING BUSINESS AND PERSONAL CONNECTIONS -- SPYING ON ADVOCACY GROUPS -- SUPPORTING THE ULTRA-RIGHT -- SUPPORTING FRONT GROUPS -- American Council on Science and Health (Coca-Cola, Dr Pepper Snapple) -- Beverage Institute for Health and Wellness (Coca-Cola) -- "Astroturf" Groups Opposed to Soda Caps and Taxes (ABA) -- THE CENTER FOR CONSUMER FREEDOM (COCA-COLA) -- USING PUBLIC RELATIONS -- CHALLENGE FOR ADVOCATES -- Part IX: Advocacy: Soda Caps, Taxes, and More -- Chapter 25: Advocacy: Capping Soda Portion Sizes -- THE SODA SIZE PROBLEM -- PRICING STRATEGIES: EFFECT ON CALORIES -- THE DEFAULT ISSUE -- CALLS TO REDUCE PORTION SIZES -- ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE".
Record Nr. UNINA-9910821682303321
Nestle Marion  
Oxford ; ; New York : , : Oxford University Press, , [2015]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Why calories count [[electronic resource] ] : from science to politics / / Marion Nestle and Malden Nesheim
Why calories count [[electronic resource] ] : from science to politics / / Marion Nestle and Malden Nesheim
Autore Nestle Marion
Pubbl/distr/stampa Berkeley, : University of California Press, c2012
Descrizione fisica 1 online resource (300 p.)
Disciplina 613.2
613.23
Altri autori (Persone) NesheimMalden C
Collana California studies in food and culture
Soggetto topico Food - Caloric content
Food consumption
Soggetto genere / forma Electronic books.
ISBN 1-78402-445-7
1-280-11662-5
9786613520913
0-520-95217-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Frontmatter -- Contents -- Introduction -- Part One. Understanding Calories: It All Starts with the Science -- Part Two. Why You Need Calories: Survival, Warmth, and Work -- Part Three. Calorie Intake and Its Regulation -- Part Four. Too Few Calories -- Part Five. Too Many Calories -- Part Six. The Politics of Calories: A Closer Look -- Conclusion: How to Cope with the Calorie Environment -- Appendix One. Selected Events in the History of Calories, 1614 - 1919 -- Appendix Two. The Respiratory Quotient (RQ) -- Appendix Three. Frequently Asked Questions -- Notes -- List of Tables -- List of Figures -- Acknowledgments -- Index
Record Nr. UNINA-9910457208803321
Nestle Marion  
Berkeley, : University of California Press, c2012
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui