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I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester ; ; Hoboken, NJ, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
005.276
621.38212 |
| Soggetto topico |
Cell phone services industry - Japan
Wireless Internet |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-27089-6
9786610270897 0-470-34179-3 0-470-85805-2 0-470-85804-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
i-mode Strategy; About the Author; Foreword to the Japanese Edition; Foreword to the English-language Edition; Contents; Color Plates; 1 Success; 1.1 IT Businesses Grow far More Than Expected or do not Grow at All; 1.1.1 The Pace Outstripped Our Expectations; 1.1.1.1 One Million in 20 Days: 50,000 New Subscribers a Day; 1.1.1.2 One-Third of All Internet Users; 1.2 i-mode: Born with a Sense of Crisis; 1.2.1 A Multidisciplinary Team; 1.2.2 Towards the Second S-Curve; 1.2.2.1 From Volume to Value; 1.3 Evolution of a Text-Based e-Mail Culture; 1.3.1 From One-Way to Interactive; 1.4 Beyond Talk
1.6.3.1 Lightness Ceased to be the Decisive Feature1.6.4 Uniquely Successful: Service Providers in Other Countries Not Doing Well; 1.7 All Eyes on DoCoMo; 2 Concepts; 2.1 Why Has Our Success in the IT Business Been so Overwhelming?; 2.1.1 It is no Longer a Telecom Age; 2.2 Differences in Platform are Meaningless; 2.2.1 Customer Participation Boosts the Attractiveness of Services; 2.2.1.1 Customers and Service Providers are in the Same Team - That is Internet Thinking; 2.2.2 Alliances Create New Markets; 2.2.3 Opportunities for Existing Businesses; 2.3 Why is the Win so Overwhelming? 2.4 Life Today: Complex Systems2.4.1 Self-Organization in Geese; 2.4.2 Evaluating a Service in Terms of the Service as a Whole; 2.4.3 One Technology Cannot Lead a New Service; 2.4.4 DoCoMo's Role is to Coordinate the System as a Whole; 3 Practice; 3.1 Most People are Conservative; They Reject What Seems too New; 3.1.1 There Will be a 'Wallet PC' Someday; 3.1.1.1 Add-Ons Stimulated the Appetite to Develop; 3.1.1.2 One Industry Alone Could not do It; 3.1.2 How to Kick-Start the Process?; 3.1.2.1 Language Selection: A Keystroke; 3.1.2.2 Our De Facto Standard Technology Lures Content 3.1.2.3 A Lesson from a US Study3.1.2.4 Kindergarten English? or French?; 3.1.2.5 Thousands of Ringtones in No Time; 3.1.2.6 Unusual Phones do not Sell; 3.1.2.7 It's a Mobile Phone, Stupid; 3.1.2.8 Using Existing Web Servers; 3.1.2.9 Minimizing the Need to Change Systems; 3.1.3 A Business Concept That Attracts Partners in Droves; 3.2 DoCoMo's Role: Two Points Only; 3.3 Sharing the Revenues Matters; 3.4 Keep Service Providers Motivated; 3.4.1 Four Conditions for Attractive Content; 3.4.2 Nationwide Meetings Help Develop an Eye for Content; 3.5 What is Internet-Style Marketing? 3.5.1 The Concept Behind the Commercial with Hirosue |
| Record Nr. | UNINA-9910143226903321 |
Natsuno Takeshi
|
||
| Chichester ; ; Hoboken, NJ, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester ; ; Hoboken, NJ, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
005.276
621.38212 |
| Soggetto topico |
Cell phone services industry - Japan
Wireless Internet |
| ISBN |
1-280-27089-6
9786610270897 0-470-34179-3 0-470-85805-2 0-470-85804-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
i-mode Strategy; About the Author; Foreword to the Japanese Edition; Foreword to the English-language Edition; Contents; Color Plates; 1 Success; 1.1 IT Businesses Grow far More Than Expected or do not Grow at All; 1.1.1 The Pace Outstripped Our Expectations; 1.1.1.1 One Million in 20 Days: 50,000 New Subscribers a Day; 1.1.1.2 One-Third of All Internet Users; 1.2 i-mode: Born with a Sense of Crisis; 1.2.1 A Multidisciplinary Team; 1.2.2 Towards the Second S-Curve; 1.2.2.1 From Volume to Value; 1.3 Evolution of a Text-Based e-Mail Culture; 1.3.1 From One-Way to Interactive; 1.4 Beyond Talk
1.6.3.1 Lightness Ceased to be the Decisive Feature1.6.4 Uniquely Successful: Service Providers in Other Countries Not Doing Well; 1.7 All Eyes on DoCoMo; 2 Concepts; 2.1 Why Has Our Success in the IT Business Been so Overwhelming?; 2.1.1 It is no Longer a Telecom Age; 2.2 Differences in Platform are Meaningless; 2.2.1 Customer Participation Boosts the Attractiveness of Services; 2.2.1.1 Customers and Service Providers are in the Same Team - That is Internet Thinking; 2.2.2 Alliances Create New Markets; 2.2.3 Opportunities for Existing Businesses; 2.3 Why is the Win so Overwhelming? 2.4 Life Today: Complex Systems2.4.1 Self-Organization in Geese; 2.4.2 Evaluating a Service in Terms of the Service as a Whole; 2.4.3 One Technology Cannot Lead a New Service; 2.4.4 DoCoMo's Role is to Coordinate the System as a Whole; 3 Practice; 3.1 Most People are Conservative; They Reject What Seems too New; 3.1.1 There Will be a 'Wallet PC' Someday; 3.1.1.1 Add-Ons Stimulated the Appetite to Develop; 3.1.1.2 One Industry Alone Could not do It; 3.1.2 How to Kick-Start the Process?; 3.1.2.1 Language Selection: A Keystroke; 3.1.2.2 Our De Facto Standard Technology Lures Content 3.1.2.3 A Lesson from a US Study3.1.2.4 Kindergarten English? or French?; 3.1.2.5 Thousands of Ringtones in No Time; 3.1.2.6 Unusual Phones do not Sell; 3.1.2.7 It's a Mobile Phone, Stupid; 3.1.2.8 Using Existing Web Servers; 3.1.2.9 Minimizing the Need to Change Systems; 3.1.3 A Business Concept That Attracts Partners in Droves; 3.2 DoCoMo's Role: Two Points Only; 3.3 Sharing the Revenues Matters; 3.4 Keep Service Providers Motivated; 3.4.1 Four Conditions for Attractive Content; 3.4.2 Nationwide Meetings Help Develop an Eye for Content; 3.5 What is Internet-Style Marketing? 3.5.1 The Concept Behind the Commercial with Hirosue |
| Record Nr. | UNINA-9910830105603321 |
|
Natsuno Takeshi
|
||
| Chichester ; ; Hoboken, NJ, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| I-mode strategy [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester ; ; Hoboken, NJ, : Wiley, c2003 |
| Descrizione fisica | 1 online resource (190 p.) |
| Disciplina |
005.276
621.38212 |
| Soggetto topico |
Cell phone services industry - Japan
Wireless Internet |
| ISBN |
1-280-27089-6
9786610270897 0-470-34179-3 0-470-85805-2 0-470-85804-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
i-mode Strategy; About the Author; Foreword to the Japanese Edition; Foreword to the English-language Edition; Contents; Color Plates; 1 Success; 1.1 IT Businesses Grow far More Than Expected or do not Grow at All; 1.1.1 The Pace Outstripped Our Expectations; 1.1.1.1 One Million in 20 Days: 50,000 New Subscribers a Day; 1.1.1.2 One-Third of All Internet Users; 1.2 i-mode: Born with a Sense of Crisis; 1.2.1 A Multidisciplinary Team; 1.2.2 Towards the Second S-Curve; 1.2.2.1 From Volume to Value; 1.3 Evolution of a Text-Based e-Mail Culture; 1.3.1 From One-Way to Interactive; 1.4 Beyond Talk
1.6.3.1 Lightness Ceased to be the Decisive Feature1.6.4 Uniquely Successful: Service Providers in Other Countries Not Doing Well; 1.7 All Eyes on DoCoMo; 2 Concepts; 2.1 Why Has Our Success in the IT Business Been so Overwhelming?; 2.1.1 It is no Longer a Telecom Age; 2.2 Differences in Platform are Meaningless; 2.2.1 Customer Participation Boosts the Attractiveness of Services; 2.2.1.1 Customers and Service Providers are in the Same Team - That is Internet Thinking; 2.2.2 Alliances Create New Markets; 2.2.3 Opportunities for Existing Businesses; 2.3 Why is the Win so Overwhelming? 2.4 Life Today: Complex Systems2.4.1 Self-Organization in Geese; 2.4.2 Evaluating a Service in Terms of the Service as a Whole; 2.4.3 One Technology Cannot Lead a New Service; 2.4.4 DoCoMo's Role is to Coordinate the System as a Whole; 3 Practice; 3.1 Most People are Conservative; They Reject What Seems too New; 3.1.1 There Will be a 'Wallet PC' Someday; 3.1.1.1 Add-Ons Stimulated the Appetite to Develop; 3.1.1.2 One Industry Alone Could not do It; 3.1.2 How to Kick-Start the Process?; 3.1.2.1 Language Selection: A Keystroke; 3.1.2.2 Our De Facto Standard Technology Lures Content 3.1.2.3 A Lesson from a US Study3.1.2.4 Kindergarten English? or French?; 3.1.2.5 Thousands of Ringtones in No Time; 3.1.2.6 Unusual Phones do not Sell; 3.1.2.7 It's a Mobile Phone, Stupid; 3.1.2.8 Using Existing Web Servers; 3.1.2.9 Minimizing the Need to Change Systems; 3.1.3 A Business Concept That Attracts Partners in Droves; 3.2 DoCoMo's Role: Two Points Only; 3.3 Sharing the Revenues Matters; 3.4 Keep Service Providers Motivated; 3.4.1 Four Conditions for Attractive Content; 3.4.2 Nationwide Meetings Help Develop an Eye for Content; 3.5 What is Internet-Style Marketing? 3.5.1 The Concept Behind the Commercial with Hirosue |
| Record Nr. | UNINA-9910840615503321 |
|
Natsuno Takeshi
|
||
| Chichester ; ; Hoboken, NJ, : Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina |
004.67/8
384.33 621.3821 |
| Soggetto topico |
Wireless Internet
Mobile communication systems Cell phone services industry - Japan |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-27100-0
9786610271009 0-470-34183-1 0-470-85909-1 0-470-85919-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential
3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy 5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World Postscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index |
| Record Nr. | UNINA-9910145752203321 |
|
Natsuno Takeshi
|
||
| Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina |
004.67/8
384.33 621.3821 |
| Soggetto topico |
Wireless Internet
Mobile communication systems Cell phone services industry - Japan |
| ISBN |
1-280-27100-0
9786610271009 0-470-34183-1 0-470-85909-1 0-470-85919-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential
3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy 5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World Postscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index |
| Record Nr. | UNINA-9910831189903321 |
|
Natsuno Takeshi
|
||
| Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery
| The i-mode wireless ecosystem [[electronic resource] /] / Takeshi Natsuno ; translated by Ruth South McCreery |
| Autore | Natsuno Takeshi |
| Pubbl/distr/stampa | Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina |
004.67/8
384.33 621.3821 |
| Soggetto topico |
Wireless Internet
Mobile communication systems Cell phone services industry - Japan |
| ISBN |
1-280-27100-0
9786610271009 0-470-34183-1 0-470-85909-1 0-470-85919-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
The i-mode Wireless Ecosystem; About the Author; Contents; Preface to the English Edition; Introduction; 1 A Value-Generating Ecosystem; 1.1 From Concept to Reality; 1.2 An Ecosystem Model that Generates High Added Value; 1.3 DoCoMo's Role in the Ecosystem; 1.4 The User Experience is Critical; 1.5 A Lubricant: The De Facto Standard; 1.6 Another Lubricant: The Experience of Success; 1.7 Why not so Successful Overseas?; 1.8 A Value Chain not Found Elsewhere; 1.9 A Suggestion for Multichannel Television; 1.10 The Ecosystem Idea: An Infrastructure-Type Business Essential
3.3 Java Opens out Mobile Phone Uses3.4 Setting Mobile Phone Specifications - a la i-mode; 3.5 The Next Evolutionary Step: Born through Positive Feedback; 3.6 Reading in Cards by Infrared; Postscript: Java - Success out of Disaster; 4 Connection with the Real and the Realistic; 4.1 From the Street; 4.2 High Tech? Not Necessarily; 4.3 Printing Service: Step by Step; 4.4 Proven Advantages: Our Tie-Up with Coca-Cola; 4.5 Sega: New Games Using Mobile Phones; 4.6 D2C Builds a Mobile Advertising Market; Postscript: Look-Alikes? PlayStation and i-mode; 5 i-mode and the Battle for Net Supremacy 5.1 Real Use Begins Now5.2 Untouched Territory for the Internet; 5.3 Where i-mode is Going Next...; 5.4 Progress on the Vertical Dimension Spurs Horizontal Progress; 5.5 AOL Targets Aggregation; 5.6 And Microsoft too; 5.7 Those Who Provide the Circuits: A Hard Life, with No Added Value; 5.8 The Theory of Horizontal Specialization: In Our Interest?; 5.9 Similar, but Different: AOL and Ordinary ISPs; 5.10 Is there an Opportunity for Manufacturers?; 5.11 Fractal Structures: The Internet and the Real World; 5.12 Business Opportunities through Links to the Real World Postscript: Justice and Generosity in the IT World?6 i-mode for the World; 6.1 From Japan to a Global-Scale Ecosystem; 6.2 Why Take i-mode Overseas?; 6.3 The Nursery School Model; 6.4 Difficulties in Achieving Consensus; 6.5 The First Step, Customized Straps; 6.6 Early Results of i-mode's Overseas Expansion; Postscript: Marrying off a Beloved Daughter; Afterword; Further Reading; Index |
| Record Nr. | UNINA-9910841440303321 |
|
Natsuno Takeshi
|
||
| Chichester, West Sussex ; ; Hoboken, N.J., : John Wiley, c2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||