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Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz
| Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz |
| Autore | N'Goala Gilles |
| Edizione | [First edition] |
| Pubbl/distr/stampa | London : , : John Wiley & Sons, Incorporated, , [2019] |
| Descrizione fisica | 1 online resource (331 pages) |
| Disciplina | 658.812 |
| Collana | THEi Wiley ebooks. |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| ISBN |
1-119-61826-6
1-119-61824-X 1-119-61832-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910555125203321 |
N'Goala Gilles
|
||
| London : , : John Wiley & Sons, Incorporated, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz
| Augmented customer strategy : CRM in the digital age / / edited by Gilles N'Goala, Virginie Pez-Pérard, Isabelle Prim-Allaz |
| Autore | N'Goala Gilles |
| Edizione | [First edition] |
| Pubbl/distr/stampa | London : , : John Wiley & Sons, Incorporated, , [2019] |
| Descrizione fisica | 1 online resource (331 pages) |
| Disciplina | 658.812 |
| Collana | THEi Wiley ebooks. |
| Soggetto topico |
Customer relations - Management
Customer relations - Management - Data processing |
| ISBN |
1-119-61826-6
1-119-61824-X 1-119-61832-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910818855703321 |
|
N'Goala Gilles
|
||
| London : , : John Wiley & Sons, Incorporated, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Smart and Resilient City : Models and Ways of Life
| The Smart and Resilient City : Models and Ways of Life |
| Autore | N'Goala Gilles |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2025 |
| Descrizione fisica | 1 online resource (296 pages) |
| Altri autori (Persone) |
Paulhiac ScherrerFlorence
DurifFabien |
| Collana | ISTE Invoiced Series |
| ISBN |
1-394-39354-7
1-394-39352-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- Preface -- Introduction. Smart City: Lives in Transition -- Part 1. The Smart City: What Transitions? -- Introduction to Part 1 -- Chapter 1. Protection -- 1.1. Introduction: a sustainable and sober city -- 1.2. Digital city and sober city: reconcilable issues -- 1.3. A qualitative study for better understanding the development of smart cities in view of sobriety -- 1.3.1. A techno-centric approach to the smart city -- 1.3.2. Different visions between experts and citizens of the smart city -- 1.4. Sustainable and sober city: key points -- 1.5. Conclusion -- 1.6. Appendix: profiles of respondents to the qualitative study -- 1.7. References -- Chapter 2. Including People -- 2.1. Introduction: a digital city for all citizens -- 2.2. Understanding "digital inequalities": citizens' relationship to digital technology -- 2.2.1. The phenomenon of the digital divide -- 2.2.2. Differentiation of digital uses -- 2.2.3. Digital technology, vector of exclusion or vector of inclusion -- 2.3. Digital inclusion at the level of the smart city: designing digital pathways for all citizens -- 2.3.1. The inclusion process: action frameworks for urban stakeholders -- 2.3.2. Inclusive design: theoretical foundations -- 2.4. Going further in inclusive and digital design: considering citizens' perceptions -- 2.5. Conclusion: a new approach to digital inclusion for supporting citizens during the digital transition of the city -- 2.6. References -- Chapter 3. Co-creating -- 3.1. Introduction: the smart city, toward a new model of governance -- 3.2. A proposed framework of analysis -- 3.2.1. Urban governance: networked governance -- 3.2.2. Creation of public value, a challenge for participatory democracy -- 3.3. Methodology -- 3.4. Results -- 3.4.1. Amsterdam -- 3.4.2. Johannesburg -- 3.4.3. London -- 3.4.4. Melbourne.
3.4.5. Montpellier (Montpellier metropolitan area) -- 3.4.6. Ottawa -- 3.5. Conclusion -- 3.6. References -- Chapter 4. Reassuring -- 4.1. Introduction: a transparent city, from reality to illusion -- 4.2. Definition of a transparent smart city -- 4.2.1. Smart city and transparency -- 4.2.2. Digital transparency at the heart of a new social contract between citizens and decision-makers -- 4.3. Transparency and trust: the causalities -- 4.3.1. From transparency to the establishment of a digital society of trust: a complex path -- 4.3.2. The illusion of transparency: between citizen trust and distrust -- 4.4. Empowerment of citizens as a condition for true digital transparency -- 4.4.1. Empowering citizens to act and to control the digital public space -- 4.4.2. Empowering citizens to understand digital technology in the city -- 4.4.3. Empowering citizens to act collectively to preserve their privacy and individual freedoms -- 4.5. Conclusion -- 4.6. References -- Chapter 5. Involvement -- 5.1. Introduction: a socially acceptable innovative city at the service of citizen participation -- 5.2. The socially acceptable city: toward new registers of legitimacy for innovation -- 5.2.1. The social acceptability of innovation: making the innovative city a socially acceptable living space -- 5.2.2. Toward a remediation of controversial technology to reach a social compromise -- 5.3. The role of communication: a challenge to make the innovative city socially acceptable -- 5.4. Effectively raising awareness among users about innovation -- 5.5. References -- Chapter 6. Informing -- 6.1. Introduction: fighting the spread of fake news in the smart city -- 6.2. A technological environment facilitating the spread of misleading information -- 6.2.1. The central role of social media in disseminating fake news online. 6.2.2. Involvement of automated technologies in the distortion of reality -- 6.3. Technological innovation in the service of detecting false information -- 6.3.1. Identifying fake news using artificial intelligence -- 6.3.2. The importance of content moderation on social media -- 6.4. Protecting yourself from fake news in the smart city: the need for human resources -- 6.4.1. Setting the record straight with fact-checking -- 6.4.2. Preventing the spread of the disinformation virus: inoculation and media literacy -- 6.5. References -- Part 2. The Smart City: What Lifestyle for Citizens? -- Introduction to Part 2 -- Chapter 7. Inhabiting -- 7.1. Introduction: everyday life in the smart city -- 7.2 Inhabiting tomorrow: representations of housing in the smart city -- 7.2.1. Stories of inhabiting tomorrow -- 7.2.2. Representations of the habitat of the future -- 7.3. Political visions of inhabiting tomorrow -- 7.3.1. Political discourse of the smart city -- 7.3.2. Prospective scenarios for the habitat of tomorrow -- 7.3.3. Political discourse as the basis for political action -- 7.4. Residential practices in the smart cities of tomorrow -- 7.5. References -- Chapter 8. Eating -- 8.1. Introduction: creating a smart food environment, the case of the city of Montpellier -- 8.2. The smart city on food issues -- 8.2.1. Reality -- 8.2.2. The importance of an interest in accessibility to healthy food in smart cities -- 8.2.3. Accessibility of healthy eating -- 8.2.4. A food environment at the collective and individual level -- 8.3. The case of the city of Montpellier -- 8.3.1. Context of the city and its food policy -- 8.3.2. Ma cantine autrement (MCA): an innovative approach to a familiar target for the city -- 8.3.3. The Food City: a project to broaden the target audience of the city's actions. 8.3.4. La Maison de l'alimentation solidaire (Solidarity Food House): third place and target audience -- 8.4. Conclusion -- 8.5. References -- Chapter 9. Smart Culture, Immersion, Co-creation and Public Engagement -- 9.1. Introduction -- 9.2. The digital in search of legitimation -- 9.3. Toward new cultural trails: creation or destruction of value for audiences -- 9.4. From accessibility to the appropriation of cultural experience by the public -- 9.5. Public engagement or disengagement -- 9.6. Conclusion: smart culture, smart people -- 9.7. References -- Chapter 10. Consuming -- 10.1. Introduction: claims of better consumption in the city of tomorrow -- 10.2. The need to move toward more "sustainable" consumption -- 10.2.1. A diversity of practices serving more "sustainable" consumption -- 10.2.2. Building pro-social and pro-environmental attitudes to achieve more "sustainable" consumption -- 10.3. Thinking of the city of tomorrow as a living laboratory for sustainable consumption -- 10.3.1. The city: a "legitimate" actor promoting more sustainable consumption -- 10.3.2. Making the city of tomorrow a space for sharing -- 10.4. Conclusion: challenges linked to sustainable consumption at the territorial level -- 10.5. References -- Chapter 11. Moving Around -- 11.1. Introduction: integrating marketing into mobility policies -- 11.2. Demand management for low-carbon mobility -- 11.2.1. Acting on mobility: the key role of demand management -- 11.2.2. Incentives or constraints -- 11.3. Supporting changes initiated by public policies through marketing -- 11.3.1. Resistance to active mobility policies -- 11.3.2. The value of a marketing approach for demand management -- 11.4. Effective design of MaaS solutions using nudge and gamification -- 11.4.1. Understanding and distinguishing nudge and gamification. 11.4.2. State of the art of digital solutions to encourage active mobility -- 11.4.3. Enhancing the effectiveness of nudge and gamification through fine user segmentation -- 11.5. Conclusion -- 11.6. References -- Chapter 12. Traveling -- 12.1. Introduction: technology enhancing the hospitality experience at the heart of a smart destination -- 12.2. Hospitality and its meanings -- 12.3. The contributions of digital technology to territorial tourist hospitality -- 12.4. Locals: new ambassadors for a smart destination -- 12.5. Virtual hospitality, a reflection of territorial hospitality -- 12.6. Technology and prejudice: the dark side of virtual hospitality -- 12.7. Technology supporting a more hospitable destination for its residents -- 12.8. Conclusion -- 12.9. References -- Chapter 13. Healing -- 13.1. Introduction: connected care, digital health in smart cities -- 13.2. Embedding digital health in smart cities -- 13.2.1. Definition and challenges of digital health in smart cities -- 13.2.2. Digital health in smart cities: opportunity or menace for meeting the challenges of 4P medicine -- 13.3. Creation of solutions and initiatives in territories: when actors mobilize to innovate -- 13.3.1. Interdisciplinary approach to chronic diseases -- 13.3.2. Lockdown: an opportunity for better accessibility to care -- 13.4. Rethinking coordination of pathways across the territory: shared digital platforms -- 13.4.1. Patient care pathways: coordination through information systems -- 13.4.2. Coordination system for pathway relevance -- 13.5. Conclusion -- 13.6. References -- Chapter 14. Learning -- 14.1. Introduction: creating new learning experiences accessible to all -- 14.2. Designing new learning experiences -- 14.2.1. A variety of tools for an enhanced learning experience. 14.2.2. Motivations to adopt digital technologies for designing new learning experiences. |
| Record Nr. | UNINA-9911019768803321 |
|
N'Goala Gilles
|
||
| Newark : , : John Wiley & Sons, Incorporated, , 2025 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||